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  • Programme Code:
    Postgrad226
    Course Level:
    Level 9
    Department:
    Marketing, Enterprise & Digital Communications
    Duration:
    13 hours class contact per week, 6 hours online contact
    Campus:
    Limerick (Moylish)
    Description
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    What is the programme about?
    This highly practical, one-year programme is built on a multidisciplinary foundation, with a focus on data analytics, social media management and strategic marketing. The programme uses real-life companies, online delivery and cutting-edge technology to make the content more relevant and accessible for all types of learners. There are no exams in this programme, only practical project work is used to assess students. Class size is kept low to provide students one-to-one contact with supervisors and lecturers. On this Masters you will:
    • Work with real companies to create actionable digital marketing campaigns
    • Analyze and interpret big data and industry data sets
    • Achieve industry recognized accreditations alongside your MSc such as: Google Analytics qualifications, Google Search Marketing exams, Facebook Blueprint, Shopify Badge awards
    • Create social media strategies including PPC (Pay Per Click) campaigns and SEO (Search Engine Optimization) audits
    • Conduct GDPR audits
    • Evaluate website and mobile app technical design specifications from a strategic perspective
    • Write and execute online PR campaigns and events
    • Learn to interpret data across a variety of web analytics platforms
    • Learn online for 6 hours a week to provide for more flexible learning options

 

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