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LC222 Marketing & Management - Higher Certificate
  • Programme Code:
    LC222
    Course Level:
    Level 6
    Department:
    Business
    CAO Points:
    2017 286
    Duration:
    2 Years.
    Campus:
    Limerick (Moylish)
    Description
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    What is the programme about?
    This programme of study is designed to equip students with a solid grounding in business and in particular, Marketing and Management.
    The programme ensures that students will be able to demonstrate the practical skills, knowledge and competence required at junior executive level. There are approximately 24 hours of timetabled activities per week which include lectures and tutorials as well as a range of practical learning experiences, such as, business case studies, industry project work and computer practicals; plus mid and end of year examinations.

    Who is the programme suited to?
    This programme is suitable for people who have an interest in careers as Marketing Assistant, Digital Marketing Administration, PR Assistant, Sales Executive, Account Manager.

    Top 3 Reasons
    1. With this programme, you will have an opportunity to study either Enterprise Development or a language (French, Spanish or Chinese). For the French option, you must have at least a Grade OD3 or higher in French in the Leaving Certificate. No prior knowledge of Spanish or Chinese is required for these options.

    2. Some exemptions are available from the examinations of the following professional bodies:
    • The Marketing Institute of Ireland (MII);
    • The Chartered Institute of Marketing (CIM);
    • The Institute of International Trade of Ireland (IITI);
    • The Chartered Institute of Management Accountants (CIMA).


    3. Get Your Degree Your Way. The ladder-style of this programme gives you the opportunity to study Marketing & Management at your own pace – do the first two years and receive a Higher Certificate, add one more for a Degree, and another for an Honours Degree.

    Class Contact Hours
    24 hours per week (approx. depending on year)

    Did You Know?
    Repetition is the secret to accessing the unconscious mind of people. The most important rule in marketing is repetition!

 

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