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LC225 Marketing & Management - BBs |
Marketing & Management - BBs (Honours) Ab Initio (Level 8)
Programme Code: | | LC225
| Course Level: | | Level 8
| Department: | | Marketing, Enterprise & Digital Communications
| CAO Points: | | | Duration: | | | Campus: | | Limerick (Moylish)
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Description | Modules | Apply | Opportunities | Contact | Video |
What is the programme about? This four year ab-initio programme has been designed primarily to prepare students for employment at executive level in modern businesses, and at the same time provide students with a foundation for further study. The programme explores practical, real world applications of marketing principles; a marriage of business management with marketing. Students are encouraged to become independent and innovative thinkers with a sound understanding of theoretical issues and the ability to put these theories into practice. Who is the programme suited to? This programme is suitable for people who have an interest in careers as Marketing Executive, Digital Marketing Assistant, Brand Manager, Sales Promotion Manager, Advertising/PR Executive, Business Studies Teacher, Marketing Researcher. Top 3 Reasons 1. Some exemptions are available from the examinations of the following professional bodies: - The Marketing Institute of Ireland (MII);
- The Chartered Institute of Marketing (CIM);
- The Institute of International Trade of Ireland (IITI);
- The Chartered Institute of Management Accountants (CIMA).
2. This programme has been accepted by the Registration Council for Secondary Teachers as fulfilling its Degree requirements for registration, subject to the complete programme of study being undertaken at LIT. As with any other Degree, a teaching qualification such as the H.Dip in Education is also required. 3. This programme is very diverse giving graduates an opportunity to seek employment across various fields, including: Marketing, Strategic Management, Exporting, Sales, Public Relations, Advertising and more! Class Contact Hours 18-24 hours per week depending on the year. Year 1 Micro & Macroeconomics, Marketing, Management, Business Technology & Office Applications, Web Technology & Interactive
Apps, Financial Accounting, Mathematics & Statistics plus electives from Language & Culture, Enterprise Development, Learning Skills
-Business Communication, Idea Generation.
Electives will be offered subject to demand, minimum numbers and resource availability. Year 2 eBusiness for Marketing, Social & Mobile Marketing, Legal Fundamentals for Business, Corporate Law, Personal Selling, Sales
Management, Management Accounting, Human Resource Management, plus electives from Language and Culture, Innovating
Products and Brands, Personal Development, New Venture Creation, Professional Development & Employability Skills.
Electives will be offered subject to demand, minimum numbers and resource availability. Year 3 Branding, Marketing Communications, Services Marketing, Marketing Research Project, Business Analytics, Organisational
Information Systems & Business Intelligence, Project Management, Managerial Finance, plus electives from World Economy, & Change
Culture, Critical Thinking & Decision Making, Enterprise Finance, Organisational Behaviour, Work
Psychology, Family Business Management.
Electives will be offered subject to demand, minimum numbers and resource availability.
Year 4 Final Year Project/Thesis/Business Plan, Strategic Management Concepts & Practice,
International Marketing, Global Business Management, Strategic Marketing, Consumer Behaviour,
Commercial Law – Business Regulation, Commercial Law - IP & Internet Regulation, Operations
Management & Logistics.
Electives will be offered subject to demand, minimum numbers and resource availability.
Entry Requirement Leaving Certificate: A minimum of 2 H5 & 4 O6/H7 grades in six Leaving Certificate subjects, including Mathematics and English or Irish. FETAC Applicants and Mature Applicants: Refer to section ‘Entry Requirements’ for further information.
CAO Please visit www.cao.ie for further information on how to apply to this course. Jobs Include This programme is very diverse giving graduates an opportunity to seek employment across various fields, including: Marketing, Strategic Management, Exporting, Sales, Public Relations, Advertising and more. Graduate Profile “I really enjoyed the course overall, the group presentations and projects really made it interesting and helped bring the theory to life”
Eimear Nagle
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