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Marketing & Management
  • Programme Code:
    LC604
    Course Level:
    Level 7
    Department:
    Marketing, Enterprise & Digital Communications
    CAO Points:
    New Programme 2019
    Duration:
    3 years
    Campus:
    Ennis
    Description
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    What is the programme about?
    This 3 year degree programme has been designed to provide students with a strong knowledge of marketing, coupled with a broad foundation in the theory and practice of management. The programme is a marriage of business management with marketing, fostering a spirit of independent and innovative thinking with a sound understanding of theoretical issues and the ability to put these theories into practice. Project work forms a large element of the programme, with assessments ranging from practicals, presentations, written reports, individual work, group work, exams, case studies and joint-assignments between a number of modules.

    Particular emphasis is placed on managerial, technological and communication skills. These skills give students the opportunity to immediately seek employment or progress to the one year add-on Level 8 honours degree in Marketing & Management at LIT and/or Professional Body examinations. This programme has links with the Marketing Institute of Ireland and the Sales Institute of Ireland.

    Who is the programme suited to?
    This programme is suitable for people who have an interest in careers as a Marketing Executive, Digital Marketing Assistant, Brand Manager, Sales Promotion Manager, Advertising/PR Executive, Business Studies Teacher, Marketing Researcher.

 

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