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HDip in Business Management

Course Code: Postgrad122


Level

08

Duration

1 Year

Department

Marketing, Enterprise & Digital Communications


CAO Points

N/A

Course Type

Postgraduate Taught courses

Location

Limerick

This one-year postgraduate programme is designed for the non business graduate. Aimed at providing business management skills for students who would have studied in other academic fields at undergraduate level. Students are encouraged to become an independent and innovative thinker with a sound understanding of theoretical issues and the ability to put these theories into practice. The programme provides a blend of theoretical knowledge and practical skills development facilitated through active learning approaches. The programme offers the skills to allow students convert from other disciplines into the business world or augment their existing qualifications to improve employment prospects.

Modules taught on the programme are contemporary Marketing and Branding, Strategic Management, HRM - OB, Financial Decision Making, Economics for Business, New Venture Creation.

What are the entry requirements?

1. An honours degree (level 8) in a non-business or a non-cognate discipline or approved equivalent qualification. Priority of entry will be given to applicants with a higher classification of award.

2. A level 7 qualification in a non-business or a non-cognate discipline and at least 1 year relevant professional experience/responsibility.

3. Special Case Registrations: Prospective participants who do not meet the entry requirements for the programme detailed above, but who may qualify for admission by meeting certain other equivalent criteria, should apply to the Admissions Office for consideration.

Who can I contact?

What modules will I study?

  • Year 1

    Title: Microeconomics for Business

    Credits: 05 Credits

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    The aim of this module is to provide learners with an understanding of the microeconomic factors affecting individual and business decisions which, in turn, affect the demand and supply of goods and services throughout an economy. The module will develop learners’ ability to analyse the choices individuals, businesses and governments make in allocating resources for optimal efficiency.  The course will make considerable use of case studies and business examples to demonstrate how economic principles relate to the world of business and in understanding business problems.


    Title: Strategic Management Concepts

    Credits: 05 Credits

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    Managers must develop an understanding of the dynamics of their industries, the trends in other aspects of the organisation’s external environment, and the organisation’s internal capabilities and resources. They must be able to think creatively so that they can craft their strategies to develop a source of competitive advantage for their organisations. Strategic management seeks to understand the challenges and the environment in which the business operates, the direction the management intends to head and the tasks of implementing the chosen strategy successfully.

    This module aims to equip the learner with the core concepts, frameworks, and techniques of strategic management and to apply this understanding in analyses and discussions of business cases. While the theoretical part of the module concentrates upon the fundamental factors that determine business success, the practical part is about acquiring deep insights into the determinants of business success from specific cases. With an emphasis on the case-study method, this module will develop learners’ ability to solve problems and think critically with the aid of strategic management concepts, tools, techniques, frameworks and methodologies.


    Title: Principles of Marketing

    Credits: 05 Credits

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    The aim of this module is to provide the learner with a practitioner level understanding of the theories and application of marketing in contemporary business environments. This will be achieved through analysis of marketing management concepts, frameworks, strategies and theoretical underpinnings.


    Title: Organisational Behaviour

    Credits: 05 Credits

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    This module explores the social cognitive dynamic of how people thing, feel and behave in the workplace. at an individual, group-team and organisational level.  It uncovers the conceptual frameworks and theories that underpin workplace behaviour and critically assesses the behavioural challenges of the modern workplace.  It also provides opportunities to put these theories into practice, develop skills and to gain greater insight and self awareness.


    Title: Enterprise and Innovation

    Credits: 05 Credits

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    In this module students will examine the concepts of entrepreneurship as an academic discipline, synthesising those concepts with other business disciplines and seeing how they are affected in theory and practice within the environment of the small- and medium sized enterprise. A specific focus on the role of innovation in entrepreneurship will allow learners to examine the processes of creative thinking and idea generation.


    Title: Financial Decision Making 2

    Credits: 05 Credits

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    The aim of this module is to introduce learners who would not have a background in finance to the core principles of finance so as to assist the learner to make decisions in the commercial life of a business. This module will allow the learner to gain knowledge in accounting terminology, budgeting, managing cash flows and working capital, marginal costing, interpretation and evaluation of business performance.


    Title: Macroeconomics for Business

    Credits: 05 Credits

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    The aim of this module is to provide learners with an understanding of the macroeconomic business environment. Through studying the factors that affect the economy as a whole, learners will enhance their ability to analyse, solve and predict a variety of macroeconomic issues affecting business.  Through the use of real business examples and case studies, students will have the opportunity to reflect on the learning and see how economic ideas and theories relate to different issues.


    Title: Strategic Management Practice

    Credits: 05 Credits

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    Strategic Management Practice examines theory and practice of strategic management in an organisational context. The module provides a conceptual understanding of the main elements and implications of strategic management including an understanding of strategic development processes. The focus of this module is on strategy in action. It is concerned with how a strategy actually takes shape in an organisation and what strategists actually do. The module begins by looking at how managers can assess the performance of strategic options available to the organisation and evaluate alternatives. The learner will understand how strategy actually develops in organisations, along with the importance of the relationships between strategy, structures and systems. The leadership of strategic change is examined; change context matters. The module concludes by discussing what strategists themselves actually do and examines key issues in the practice of strategy.


    Title: Brand Management

    Credits: 05 Credits

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    The aim of this module is to provide the learner with a practitioner level understanding of the theories and application of branding in 21st century business. The module will examine the importance of creating and managing brands as well as the branding strategies employed across various brand leaders. Contemporary issues in branding will also be explored such as the use of social media, brand communities and the growth of the global brand.


    Title: Human Resource Management

    Credits: 05 Credits

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    This module provides an introduction to the theory and practice of human resource management in the modern workplace and the current key issues and debates in the field.  It addresses the conceptual frameworks and best practices that underpin people management and performance in organisations. It also provides an opportunity to develop and practice the skills and competencies of managing people,


    Title: New Venture Planning

    Credits: 05 Credits

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    The aim of this module to build upon learners understanding of business enterprise operations by applying that learning to the practical environment of new venture creation and planning. Creative thinking, contingency planning and entrepreneurial behaviour in general will be encouraged through understanding and engaging with the processes and challenges of creating, sustaining and growing new ventures.


    Title: Financial Decision Making 1

    Credits: 05 Credits

    read more »

    The aim of this module is to introduce learners who would not have a background in finance to the core principles of finance so as to assist the learner to make decisions in the commercial life of a business. This module will allow the learner to gain knowledge in accounting terminology, budgeting, sourcing finance, interpretation and valuation of business performance, appraisal of investments and applications of same.


Are there opportunities for further study?

On completion of these programmes, graduates will also be able to apply for Level 9 qualifications in the field of business including LIT’s own Master of Business in Marketing & Management Strategy.

What are the career prospects?

Graduates will have the skills and knowledge to:

  • Apply relevant management techniques to effectively manage a range of business functions
  • Develop marketing strategies to be used as part of a firm’s overall integrated marketing communications activities
  • Manage people effectively through a strong applied knowledge of HR and general business skills and competencies
  • Conduct environmental comparative analyses of domestic & foreign markets

More Information

The Higher Diploma in Business Management is a ‘conversion programme’ designed to foster business management skills in non-business graduates. This skill set has been identified as a key requirement for future economic growth by various state agencies including Forfas.

Fees

Entry fee for this programme is €4,350 but is subject to change.