Skip to main content

Higher Cert in Marketing and Management

Course Code: LC222


Level

06

Duration

2 Years

Department

Marketing, Enterprise & Digital Communications


CAO Points

270

Course Type

Undergraduate - CAO

Location

Limerick

This programme of study is designed to equip students with a solid grounding in business and in particular, Marketing and Management. The programme ensures that students will be able to demonstrate the practical skills, knowledge and competence required at junior executive level.

 

 

 

 

 

 

What are the entry requirements?

Leaving Certificate 

A minimum of 5 O6/H7 grades in Leaving Certificate subjects, including Mathematics and English or Irish.                     

Mature Applicants

Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.

 

 

 

Who can I contact?

What modules will I study?

  • Year 1

    Title: Principles of Marketing

    Credits: 05 Credits

    read more »

    The aim of this module is to provide learners with an introduction to the key concepts and theories of marketing and to develop an understanding of the important role of marketing in modern organisations. The module aims to develop the student’s ability to apply knowledge, techniques and skills in order to solve marketing problems.


    Title: Microeconomics

    Credits: 05 Credits

    read more »

    Whether it is explaining the behaviour of consumers, firms or governments, microeconomics is at the heart of all decisions. Microeconomics focuses on individual decision-making and how it affects people. The aim of this module is to introduce the learner to the fundamental concepts in microeconomics, including scarcity of resources, market demand and supply, market efficiencies and failure, elasticity, costs and market structures. The “economic way of thinking” introduced in this module involves the use of key concepts and models to help the learner to understand the cost of individual and firms' choices and provide general frameworks to understand key microeconomic concepts and issues for business and policymakers decision-making.


    Title: Information Technology & Office Applications

    Credits: 05 Credits

    read more »

    The aim of this module is for learners to develop an understanding of the role and application of information technology in the management and control of organisations, particularly the Marketing & Management functions. Learners will also develop the ability to utilise the fundamental features of office technology, such as word processing, presentation and spreadsheet applications.


    Title: Financial Accounting 1

    Credits: 05 Credits

    read more »

    This module provides students with an introduction to the concepts, principles, and practices of financial accounting. No prior knowledge of accounting is required.


    Title: Business Mathematics

    Credits: 05 Credits

    read more »

    The aim of this module is to introduce learners to mathematics in a Business context. Learners will use maths to measure inflation, examine capital investment decisions as well as presenting numerical data graphically.


    Title: Enterprise Development

    Credits: 05 Credits

    read more »

    The aim of this module is to introduce learners to the key principles of entrepreneurship and new business start-up.


    Title: Learning Skills and Strategies

    Credits: 05 Credits

    read more »

    The aim of the Learning Skills and Strategies Module is to develop student learning strategies within a third level education context, promote active, independent, reflective learners. The strategic aim of this module is to motivate students to approach their studies with necessary skillseta, enthusiasm and confidence to support a positive long-term learning experience. 


    Title: Language & Culture 1

    Credits: 05 Credits

    read more »

    The aim of this module is to develop communicative competency and language awareness and by learning structures of the language. In addition this module aims to provide the learner with sufficient vocabulary to be able to deal with a range of everyday conversational and business situations, and to develop reading comprehension and written communication skills. All classes take place in the language lab, where a large variety of interactive online tools and activities will be used to enhance learning transfer and engagement with the language.


    Title: Management Principles

    Credits: 05 Credits

    read more »

    The aim of this module is to provide learners with a broad awareness of management theories and concepts and their application to the various structures, functions and operations of organisations


    Title: Macroeconomics

    Credits: 05 Credits

    read more »

    The aim of this module is to introduce the learner to the principles underlying the macro economy. This is the study of how aggregate economic variables (such as the real growth rate, inflation and unemployment) interact and how the government and other policymakers can influence their behaviour. The first part of the course deals with key topics such as the theory of income determination, the consumption function and fiscal policy as well as the foreign exchange market. The latter part examines monetary policy instrument including interest rates determination and how monetary policy is conducted by the European Central Bank. The benefits and costs of economic and monetary union are also addressed in this introductory macroeconomics module. Learners will be required to analyse the economic climate for both Ireland and EU member countries from current literature and media sources.


    Title: Web Technology & Interactive Applications

    Credits: 05 Credits

    read more »

    The Internet has transformed how businesses operate; therefore, learners must understand the basic economic and business forces driving the Internet and World Wide Web. They must also comprehend the technology of the Internet and basic ethical principles in the context of the digital marketing environment. The module will also give learners an appreciation of digital multimedia technology and how it can be utilised effectively by organisations.


    Title: Financial Accounting 2

    Credits: 05 Credits

    read more »

    This module provides students with an opportunity to further develop the concepts, principles and practices of financial accounting introduced in the module Financial Accounting 1. It will also look at other perspectives of the uses of financial accounting.

     


    Title: Business Statistics

    Credits: 05 Credits

    read more »

    Business Statistics provides the student with an understanding of statistical concepts and computations skills for busines and their practical appication. It develops a systematic approach to dealing with statistical data.


    Title: Idea Generation

    Credits: 05 Credits

    read more »

    This module introduces the learner to a wide range of theories and practical techniques in the sphere of idea generation/creative problem solving and enables application in different business contexts.


    Title: Business Communications

    Credits: 05 Credits

    read more »

    This purpose of this module is to enable learners to communicate effectively in business settings and gain effective presentation skills. Learners will develop an understanding group dynamics and working within a group context.


    Title: Language & Culture 2

    Credits: 05 Credits

    read more »

    The aim of this module is to further consolidate learners' knowledge of the language developed in Semester 1. The module will broaden the learner's vocabulary across a range of everyday and business conversational situations. Students will be challenged to read, write, speak and listen, making use of a large variety of interactive online tools and activities in the language lab, as well as contemporary textbooks.


  • Year 2

    Title: Legal Fundamentals for Business

    Credits: 05 Credits

    read more »

    This module will impart a knowledge of those aspects of law which are an intrinsic part of business life.  In addition it will allow learners develop their competence to be able to apply Business Law to the commercial environment.


    Title: Ebusiness & Marketing

    Credits: 05 Credits

    read more »

    The aim of this module is for learners to understand the electronic business landscape. The wider choices of products, services and prices from different suppliers will be examined and the opportunities to expand into new markets, offer new services, apply new advertising techniques and compete on a more equal footing with larger businesses will be explored. Learners will also examine the management of website projects and design and development their own website.


    Title: Hrm Concepts

    Credits: 05 Credits

    read more »

    This module equips students with an understanding of the importance and context of human resource management (HRM) as an operational and strategic function within organisations. It provides students with an insight into the contemporary debates relating to HRM. Students will also develop a strong applied knowledge of HRM systems, processes and best practice in the planning, staffing and reward of employees.


    Title: Innovating Products & Brands

    Credits: 05 Credits

    read more »

    The aim of this module is to introduce students to the concepts, theories, processes and application of innovation.  Within this context, new product development processes, the role of branding and their relationship are explored.  Students gain an understanding of the dynamics of  management regarding innovation, branding, organisational opportunities and challenges together with the creation of sustainable competitive advantage within this context.


    Title: Language & Culture 3

    Credits: 05 Credits

    read more »

    The aim of this module is to further develop the learners' confidence in their ability to understand and communicate in a wide variety of business contexts. Through a variety of teaching strategies including regular facilitated self directed learning sessions in the language lab, students will be challenged according to their individual level of competence in the language.


    Title: Personal Development

    Credits: 05 Credits

    read more »

    This module is designed to introduce the concept of personal development planning and self awareness development. This process assists students to establish their personal development plan and introduce curriculum vitae development.  Students are introduced to the concept of personality theories/testing, transferable skills, motivation, emotional intelligence and personal change.  


    Title: Sales Management

    Credits: 05 Credits

    read more »

    This module examines the managerial issues surrounding sales force management. These include sales management issues such as sales force recruitment and selection, salesforce training, salesforce motivation and compensation, sales forecasting and budgeting, and salesforce evaluation and performance. These techniques and skills are applicable to a wide variety of management and sales management roles.


    Title: Corporate Law

    Credits: 05 Credits

    read more »

    This module will impart a working knowledge of company and partnership law and further enhance the learner’s appreciation of various aspects of commercial law. As such it allows the learner appreciate the importance of legal issues when faced with key business management and development decisions.

     


    Title: Social & Mobile Marketing

    Credits: 05 Credits

    read more »

    This module engages the learner in the application of marketing to a social media and mobile context. It emphasises both the processes and the tools, in an overall business strategy, from planning and implementation to the analysis of digital campaigns. Learners will examine the digital marketing mix and how best these communication tools and strategies can be applied to compete effectively both offline and online.


    Title: Hrm Practice

    Credits: 05 Credits

    read more »

    The aim of this module is to provide students with a strong practical knowledge of the range of HR strategies and practices that organisations deploy to secure a lasting, strategic competitive advantage from their human resources. Through a review of best practice and through applied learning for day-to-day and strategic HR activities, students will be able to critically evaluate HRM as an organisational function.


    Title: New Venture Creation

    Credits: 05 Credits

    read more »

    The aim of this module is to encourage students entrepreneurial behaviour and knowledge through understanding and engaging with the processes and challenges of creating, sustaining and growing new ventures.


    Title: Language & Culture 4

    Credits: 05 Credits

    read more »

    The aim of this module is to advance learners' communicative competence in the language. In addition, the module aims to further develop the learners' confidence in their ability to understand and communicate in a wide variety of business contexts.


    Title: Professional Development & Employability Skills

    Credits: 05 Credits

    read more »

    The module aims to provide students with a critical introduction to the principles, methods and application of professional development and employability skills. Involvement with career development processes and individual employability projects develop skills of self-awareness, critical reflection, evaluation and an understanding of generic employability requirements and also requirements in particular fields. Through the creation and application of a professional development plan students engage with self development, goal development, career direction and appreciation of transferable skills and attributes required in an employment/professional environment.


    Title: Management Acounting 1

    Credits: 05 Credits

    read more »

    The aim of this module is to allow learners develop management accounting skills that are important in the planning, controlling and implementation of management decisions.


    Title: Management Accounting 2

    Credits: 05 Credits

    read more »

    The aim of this module is to allow learners develop management accounting skills that are important in the planning, controlling and implementation of management decisions.


    Title: Personal Selling

    Credits: 05 Credits

    read more »

    As a result of new economic, technical and competitive dynamics, organisations are becoming more market-oriented and customer-driven. The aim of this module is to introduce learners to the key principles of personal selling and the dynamics of the sales process through theory and practice. The learner will gain an understanding of the role and function of personal selling as part of the marketing mix. Techniques in identifying and locating perspective customers, understanding customer needs, formulating strategies for approaching consumer and organisational buyers, customer relationship management, planning individual sales interviews, presentation, demonstration, negotiation, handling objections, closing the sale and servicing customer accounts are covered in theory and practice.

    The primary responsibility of a salesperson is to conclude a sale successfully. The learner will gain an understanding of the key responsibilities of a salesperson and the importance of preparation in improving sales success in both sales negotiations and pure selling. This module aims to give the learner an opportunity to develop their selling skills and understanding of the environment within which all businesses operate and the ways in which different organisations are structured.


Are there opportunities for further study?

The ladder-style of this programme gives students the opportunity to study Marketing and Management at their own pace – do the first two years and receive a Higher Certificate, add one more for a Degree, and another for an Honours Degree.

Some exemptions may be available from the examinations of The Marketing Institute of Ireland (MII), The Chartered Institute of Marketing (CIM) and The Institute of International Trade of Ireland (IITI).