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BA (Hons) in Business Studies with Event Management

Course Code: LC294


Level

08

Duration

4 Years

Department

Sport, Leisure & Tourism


CAO Points

271

Course Type

Undergraduate - CAO

Location

Limerick

This course gives students a broad introduction to event management principles and practice while also giving them a practical business know-how. Students get lots of opportunities to experience a variety of roles and disciplines within the event sector through live events, international trips, international study and a significant work placement.

 

 

 

What are the entry requirements?

Leaving Cert 

A minimum of 2 H5 & 4 O6/H7 grades in six Leaving Certificate subjects, including Mathematics and English or Irish.                                                           

Mature Applicants

Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.

 

 

 

Who can I contact?

What modules will I study?

  • Year 1

    Title: Business Management for the Service Industry

    Credits: 10 Credits

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    The aim of this module is to introduce learners to the core principles of business studies ( management, accounting and economics) and their application in the services sector


    Title: Event Planning

    Credits: 10 Credits

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    The aim of this module is to introduce students to the events industry and to establish an understanding for the development of event ideas and the planning processes required to organise professional events.


    Title: Corporate and Entertainment Events

    Credits: 10 Credits

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    The aim of this module if to provide learners with an overview of a variety of corporate and entertainment events and to illustrate the practical issues involved in managing such events.


    Title: Research and Information Technology

    Credits: 10 Credits

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    The aim of this module is to introduce students to methods used for the purposes of academic and business research and to equip students with the foundations of statistics and IT skills required to undertake research. 


    Title: Media Communications and Personal Development

    Credits: 10 Credits

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    The aim of this module is to introduce personal, academic and career development within the context of the student’s programme of study, previous experiences and future aspirations. It will enable learners to communicate effectively with a variety of stakeholders in a commercial context. A particular focus on the development of knowledge, understanding and skills for communicating. Formal lectures and tutorials will introduce core concepts and explore application to case studies of work based problems. Active learning will support work-based learning, with participants acting as 'critical friends' to one another as they apply of theoretical learning to live scenarios. Students will be required to practice communication skills in particular real life situations and to present written reviews of same.


    Title: Event Operations

    Credits: 10 Credits

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    To introduce learners to the fundamental concepts of food and beverage service and the principles and use of dedicated Information Technology within the events and hospitality sector.


  • Year 2

    Title: Business Decision Making and Applications

    Credits: 10 Credits

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    The aim of this module is to introduce learners to the core principles of budgeting, costing and managing cash flows and their application in industry. Learners will actively learn the use of widely recognised accounting packages.


    Title: Information Technology and E-Commerce

    Credits: 10 Credits

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    This module will provide learners with a comprehensive knowledge of the key internet and web technologies that are critical to businesses with particular emphasis on planning & implementation of a functional enterprise website. In addition to practical web development skills, this modules introduces learners to the context and importance of managing the digital presence of an organisation across different media and the potential that e-commerce holds for their industry sector.


    Title: Tourism and Event Law

    Credits: 10 Credits

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    The aims of this module are to introduce the learner to the legal system and to give the learner a knowledge and understanding of selected areas of law relevant to a business in the event, hospitality and tourism industry. This knowledge and understanding will give the learner a broad knowledge of how the legal system works, enable the learner to limit the legal exposure of the business and liaise effectively with legal advisers. As law is an ongoing and dynamic subject the syllabus content will be expanded or modified, as the case may be, to reflect developments in the law set out in this module.


    Title: Applied Event Management

    Credits: 10 Credits

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    This module is to allow the students to be able to develop, create and organise an
    event(s). It is designed to help students learn the leadership and management skills needed to plan event(s)
    including developing timelines, delegating tasks, designing publicity, coordinating
    a team, managing group dynamics, leading meetings, handling emergencies and
    evaluating an event. It fosters innovative thinking and entrepreneurship. This is primarily an applied module often linking in with college event demands. Student commitment, participation and ability to achieve results will figure
    prominently into the grading process. This module will enable students to build a portfolio of work.


    Title: Marketing Principles

    Credits: 10 Credits

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    The aim of this module is to introduce learners to the principles of marketing and how it functions as a core part of the current business environment.


    Title: Event Production and Design

    Credits: 10 Credits

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    The aim of this module is to introduce learners to the concepts of creativity, event design and the equipment used in the events industry.


  • Year 3

    Title: Festivals and Events Theory, Policy & Outcomes

    Credits: 10 Credits

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    The aim of this module is to consider the background, knowledge and theory around
    Festival and Event Management. The modules draw from a large number of foundation disciplines to understanding the roles, meanings, importance and impacts of events in society and culture. Key theories and methodologies from anthropology, sociology, philosophy, religious studies and psychology that contribute to event studies will be assessed. The design, experience and meanings
    of events will also be examined. The impact of events on public, corporate and community policy will also be studied. A number of Irish and International case studies will also be investigated


    Title: Human Resource Management

    Credits: 10 Credits

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    The aim of this module is to provide students with an understanding of the human resource management function in the context of the unique nature of the service workforce.


    Title: Entrepreneurship & Business Planning

    Credits: 10 Credits

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    The aim of this module is to introduce students to the entrepreneurial process and to equip them with the required skills to prepare a business plan relevant to their industry sector. The module aims to consolidate learners’ knowledge and skills in Market Research, Marketing, Operational and Financial Accounting discipline areas acquired in Stages 1 – 3 of their programme of study culminating in the preparation of a Business Plan with potential to transform creative ideas into commercially viable businesses.


    Title: Event Management Work Placement

    Credits: 30 Credits

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    The aim of the industrial placement component is to enhance formal academic education with experiential learning by allowing learners to develop inter-personal skills, a high level of client awareness, an integrated knowledge base and a strong professional identity within a tourism environment. Placement provides learners with valuable work experience that is relevant to the Bachelor of Arts in Business Studies with Event Management programme.


  • Year 4

    Title: Event Project Management

    Credits: 10 Credits

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    The aim of this module is to consolidate learners' knowledge from previous years and to introduce event project management tools and processes.


    Title: Strategic Management

    Credits: 10 Credits

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    The aim of this module is to develop the learner’s analytical skills and decision making ability by integrating the various disciplines and functions studied to date. It will focus on the role of strategic management in the tourism / event industry and the importance of strategic decisions at all levels of the organisation. Strategic management theory is applied through an integrated consultancy project and case study analysis.


    Title: Financial Management

    Credits: 10 Credits

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    The aim of this module is for learners to appreciate the role that financial management plays in organisations and to apply the core concepts to help learners make strategic decisions which will allow them, as managers, to successfully manage and grow organisations


    Title: Marketing Management

    Credits: 10 Credits

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    The aim of this module is to broaden learners knowledge of marketing strategy and application of service marketing management concepts. This learning is augmented by active engagement in an integrated consultancy project for a real-life organisation in the learners’ industry sector as well as exemplar case studies.


    Title: Research Thesis

    Credits: 20 Credits

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    The aim of the Research Thesis module is to consolidate learners’ knowledge from previous years in a capstone research thesis in their specialism area.

     

    This module provides students with the opportunity to focus on a specific area of interest by producing a self- managed, analytical, in-depth evaluation of a relevant issue or topic. It provides the student with the opportunity to study a chosen and approved topic in depth and to draw on previous studies. Students will be able to pursue an empirical study, possibly with an applied focus, if they wish, but the opportunity will also be there to undertake a conceptual literature based study. This module will enable students to demonstrate that they can take substantial responsibility for their own learning. It does this by offering them the opportunity to choose, undertake and report upon a major investigation of a selected topic relevant and/or in conjunction with to the tourism and events industry.

     

    Students’ will define a clear research question and identify the objectives of their research and then review and synthesise existing knowledge in a literature review. Students’ will design the research method and collect the data and in turn they will analyse and critically discuss their results in relation to their research question and objectives. By challenging students to manage their own learning, the research thesis makes a major contribution to their overall Level 8 classification process.


Are there opportunities for further study?

Graduates can pursue further study in a postgraduate resarch or taught masters programme in a related field.

What are the career prospects?

A graduate will find a diverse range of career opportunities both in Ireland and abroad and they can expect to find employment in a variety of event, marketing, public relations and entertainment enterprises including arts and music festivals, charitable non-profit organisations, community development organisations, conference and convention centres, event management agencies, hotels, multinational companies, national and regional tourism organisations, public relations firms, public sector organisations, sports and leisure centres.