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BA (Hons) in Business Studies with Sports Management

Course Code: LC295


Level

08

Duration

4 Years

Department

Sport, Leisure & Tourism


CAO Points

252

Course Type

Undergraduate - CAO

Location

Limerick

This course is perfect for people with a passion for sport and who would like to work in an exciting, dynamic and global industry. Students will develop their leadership skills and gain an understanding of governance and sports development, marketing, sponsorship, finance, law, event management, economics, public relations and human resource management.
 
Students of this course will also be able to develop networks with many of our contacts within Sports Partnerships, GAA, Camogie Association, FAI, Limerick FC, Munster Rugby, Thomond Park stadium, the Irish Sports Council and Coaching Ireland. 

What are the entry requirements?

Leaving Cert

A minimum of 2 H5 & 4 O6/H7 grades in six Leaving Certificate subjects, including Mathematics and English or Irish.                                                             

Mature Applicants

Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.

 

 

 

 

 

Who can I contact?

What modules will I study?

  • Year 1

    Title: Sports Law & Administration

    Credits: 10 Credits

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    The aim of this module is to introduce the learner to the legal system and to give the learner a knowledge and understanding of selected areas of law relevant to a business in the sports industry. This knowledge and understanding will give the learner a broad knowledge of how the legal system works, enable the learner to limit the legal exposure of the sports business and liaise effectively with legal advisers. As law is an ongoing and dynamic subject, the syllabus content will be expanded or modified, as the case may be, to reflect developments in the law set out in this module.


    Title: Communications and Information Technology

    Credits: 10 Credits

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    The aim of this module is to enable students to develop an understanding of the importance of the various methods of communication in their future careers, and develop the necessary skills to utilise these methods effectively.

    The IT element of this module aims to provide the learner with the skills to operate software packages effectively and to adapt their capabilities to a sports context.


    Title: Sport and Community Development

    Credits: 10 Credits

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    This module will introduce students to the subject of sport development and sport for development. It will provide an overview of sports provision in Ireland and how sport can have an impact on community development. This will be explored by researching models and concepts of sport and community development. Students will be given the opportunity to experience a sports development programme in action. Further the module will explore on a basic level who the main role players are (from the public, private and voluntary sectors) and how provision must be put in place for special populations in society. This introductory module is the basis for understanding sports development.


    Title: Sports Leadership

    Credits: 10 Credits

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    This module introduces learners to the process of planning, leading and reviewing coaching sessions. The key concepts of sports psychology will be introduced, with particular focus given to leadership, team work and team cohesion in the practical setting. Learners will gain coaching experience in leading sports activities to child and youth groups in schools or the local community. Learners will have the opportunity to pursue coaching awards in selected disciplines.


    Title: Functional Anatomy

    Credits: 05 Credits

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    The aim of this module is to introduce the learner to the fundamental concepts of human anatomy and functional movement and equip the learner with the knowledge, skill and competence to work in an exercise, health and fitness environment.


    Title: Training for Sport and Physical Fitness

    Credits: 05 Credits

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    This course is designed to provide novice fitness instructors and coaches with the practical skills & theoretical knowledge to assist in the delivery of safe, basic and appropriate training programmes. Students will learn the physiological principles underlying the process of physical conditioning and how to apply these principles to individuals training for sport and physical fitness.


    Title: Principles of Accounting

    Credits: 05 Credits

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    The aim of this module is to introduce learners to the core principles of accounting and its application in the sports business management industry.


    Title: Management & Marketing Fundamentals

    Credits: 05 Credits

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    The aim of this module is to introduce learners to the core principles of business studies (management and marketing) and their application in the sports business management industry.

     

     

     


  • Year 2

    Title: Decision Making Techniques and Applications

    Credits: 10 Credits

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    This module introduces learners to the core principles of budgeting, costing, planning and control and the application of these principles in making informed business decisions.  Learners will actively learn the use of widely recognised accounting packages.


    Title: Principles of Economics for Sports Management

    Credits: 10 Credits

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    The aim of this module is provide learners with business decision-making skills and an understanding of the economic environment. The module will develop learners' analytical ability and critical thinking.

     

     


    Title: Digital Media & E-Commerce

    Credits: 10 Credits

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    The Internet and Digital media has transformed businesses and how businesses trade online. Therefore, all learners must understand the basic business forces that strengthens trading online.

    Learners will endeavour to examine the relationship between Internet technology, social media and e-commerce in business. They will examine the issues of security, legal, ethical and social issues. The module introduces the learners to the importance of managing digital presence of the organisation across various different social media platforms. The learner will also be exposed to web design skills and  development  techniques.

     


    Title: Sports Event Operations (Common)

    Credits: 10 Credits

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    This module is designed to provide the learner with the knowledge to design and manage a sports event and enable the learner to manage corporate and leisure events held at sporting venues. The module has a strong commercial focus.


    Title: Marketing Principles

    Credits: 10 Credits

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    The aim of this module is to introduce learners to the principles of marketing and how it functions as a core part of the current business environment.

     


    Title: Coaching Practice & Application

    Credits: 10 Credits

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    This module has been developed around the modern coach and encourages students to develop innovative coaching ideas, underpinned by traditional values. It also provides students with a variety of coaching opportunities locally. Students also benefit from the opportunity to undertake additional coaching qualifications. The focus of this module is to provide the theory of the coaching process. It outlines the knowledge required for a coach to be able to operate in different and safe environments within sport. The practical element of the module allows for experience in a variety of sport and Physical Activity related contexts. Practical experiences will support the acquisition of theoretical principles throughout.


  • Year 3

    Title: Commercial Sports Management

    Credits: 10 Credits

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    This module is designed to enable the learner to manage a sports facility or enterprise effectively and to maximise the commercial potential of a sports business


    Title: Health Promotion - Nutrition & Exercise

    Credits: 10 Credits

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    In this module, students will examine the influence of exercise and diet on the body and the role of both in the prevention and treatment of modern health problems. Learners will also examine the factors that influence human behaviour and ways to encourage behaviour change. Students will have an opportunity to apply this theoretical knowledge and to develop their practical fitness instruction skills. 

     


    Title: Sport Public Relations and Communication

    Credits: 10 Credits

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    The aim of this module is to enable students to gain an awareness of the role of public relations and communication in the sports environment.


    Title: Placement

    Credits: 30 Credits

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    The aim of the work place learning module is to enhance formal academic education with experiential learning by allowing learners to develop personal skills such as communication, team working and problem solving. It also affords each student the opportunity to gain an insight into their own personal abilities and aptitudes by relating academic theory to everyday practice, in their chosen career area.

     


  • Year 4

    Title: Financial Planning

    Credits: 10 Credits

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    The aim of the module is to allow learners gain an appreciation of the importance of financial planning in organisations and to successfully implement techniques which will help to build success for organisations from a strategic and financial viewpoint.


    Title: Human Resource Management for Sports

    Credits: 10 Credits

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    The aim of this module is to provide learners with an understanding of the human resource management function in the context of the unique nature of the sports workforce


    Title: Sports Marketing Management

    Credits: 10 Credits

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    The aim of this module is to broaden learner’s knowledge of marketing strategy and management through the analysis of selected reading materials and exposure to scenarios in marketing through case studies.

     


    Title: Entrepreneurship and Business Planning

    Credits: 15 Credits

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      1. The aim of this module is to introduce students to the entrepreneurial process and to equip them with the required skills to prepare a business plan relevant to the Events industry. The module aims to consolidate learners’ knowledge and skills in the Marketing, operational and Financial Market research areas acquired throughout their studies culminating with the preparation of a Business plan.

     


    Title: Research Thesis

    Credits: 15 Credits

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    The aim of this module is to consolidate learners’ knowledge from previous years in a capstone research thesis in their specialism area.


    Title: Sports Performance Management

    Credits: 05 Credits

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    This module introduces learners to personnel and athlete management in elite sport. Learners will examine elite performance systems, staffing and support services, and player welfare and management. Topics will be applied to case studies in both Irish and international contexts.


    Title: Strategic Planning

    Credits: 10 Credits

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    This capstone module aims to enable learners to understand central issues, concepts and methods of strategic planning and to apply this understanding in analyses and discussions of cases.

     

     


Are there opportunities for further study?

Graduates can continue their studies by progressing on to a postrgrad research or taught programme in a related field.

What are the career prospects?

Graduates can expect to find work in a broad range of areas. Many continue in postgraduate education while others go on to find employment with National Governing Bodies, Local Sports Partnerships, community and voluntary organisations, commercial gyms and leisure centres, TV and media companies, event management companies, professional clubs, and sports agencies.