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Business Studies (Marketing and Management) - BBs (Hons)

Course Code: LC225


Level

8

Duration

4 Years

Department

Marketing, Enterprise & Digital Communications


CAO Points

298

Course Type

Undergraduate - CAO

Location

Limerick

A new Business Studies degree which allows you to control what you study and how you learn. Conduct practical, hands-on business projects from day one. Meet and work with real businesses throughout your degree. Enjoy a full semester of Work Placement in Year 3 and continue working over the Summer if you choose. Select from four different electives in International Business, Entrepreneurship, Personal and Professional Development, and Language and Culture every year of your course alongside all the major business subjects needed to choose the career that’s right for you when you graduate.

This newly designed and modern degree prepares students for employment at management level in a broad range of modern businesses, close to home or anywhere in the world. We explore practical, real-world applications of business principles through hands-on projects, work-based learning and small class sizes. With a wide range of subject choices and assessment types available on this course, students become independent and innovative thinkers, and develop their own views on society and how to shape the world of business into the future.

What are the entry requirements?

Leaving Cert 

A minimum of 2 H5 & 4 O6/H7 grades in six Leaving Certificate subjects, including Mathematics and English or Irish.                                                             

Mature Applicants

Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme. For more information please visit the admissions section of our website.

Who can I contact?

View our CAO presentation and Q&A session

Click here to view

What modules will I study?

  • Year 1 - Semester 1

    Title: Business Technology & Interactive Applications

    Credits: 5

    read more »

    Learn how to really use Apps. Innovations in technology have transformed how businesses operate. This module will give learners an appreciation of digital multimedia technology and how it can be utilised effectively by organisations.


    Title: Enterprise Development (Elective)

    Credits: 5

    read more »

    Create the next big thing. The aim of this module is to introduce learners to the key principles of entrepreneurship and new business start-up in both an Irish and international context.


    Title: Language & Culture 1 (Elective)

    Credits: 5

    read more »

    Learn a new language in a new way. No prior language skills are required. The semester is built around the theme of Introductions, equipping the learning with topics such as myself, family, home, job etc. in such a way as to be able to speak in a reasonably detailed manner about their lives.


    Title: Learning Skills and Strategies (Elective)

    Credits: 5

    read more »

    Build skills, enthusiasm, and confidence in yourself. The aim of this module is to develop student learning skills and strategies within a third level education context and to promote active, independent, reflective learners.


    Title: Live Business Project

    Credits: 5

    read more »

    Develop your own business idea. This module has been designed to provide students with an opportunity to develop the skills required to develop and operate a real-life business. Students will be required to work in groups in order to identify a strong business idea they believe presents an opportunity to be exploited. Students will then develop this idea over the course of the module into a real-life business which they will present at the end of the term.


    Title: Principles of Financial Accounting

    Credits: 5

    read more »

    No prior knowledge of accounting is required. This module provides students with all they need to know about the concepts, principles, and practices of financial accounting.


    Title: Principles of Management and Marketing

    Credits: 5

    read more »

    Learn the basics of business, start from the beginning. The aim of this module is to provide learners with an introduction to the key concepts and theories of management and marketing and to develop an understanding of the role of marketing and management in modern organisations. The module aims to develop the student's ability to apply knowledge, techniques and skills in order to solve marketing and management problems.


    Title: Selling Techniques

    Credits: 5

    read more »

    Learn how to sell, it’s the first rule of business. The module introduces learners to the key principles of selling and the dynamics of the sales process. The learner will gain an understanding of the role and function of selling and develop techniques in identifying and locating perspective customers, understanding customer needs and formulating strategies for approaching consumers.


    Title: The Making of a Global Economy (Elective)

    Credits: 5

    read more »

    It’s a big world out there, get to know it. This module will examine the foundations and rise of globalisation and global business, its influence on markets and production and the forces behind its growth.


  • Year 1 - Semester 2

    Title: Business Communications (Elective)

    Credits: 5

    read more »

    Become a better communicator. This purpose of this module is to enable learners to communicate constructively and effectively in business settings and to improve their presentation skills. Learners will develop an understanding of group dynamics, team development and will apply critical and creative thinking strategies within a group context.


    Title: Commercial Analysis

    Credits: 5

    read more »

    Build on what you learned in the first semester. This module provides students with an opportunity to analyse commercial situations using financial techniques to assist with decision making, evaluate opportunities and associated costs.


    Title: Cultural Concepts for a Global Economy (Elective)

    Credits: 5

    read more »

    Learn about diversity. The aim of the module is to introduce the important role of culture in international business and to help students to acquire the knowledge, skills and values needed to function effectively within their cultural communities, nation states, regions and the global community. Students will explore the different frameworks for studying cultures, and the cultural dilemmas that can arise in an era of globalisation where the norm is to work across cultural divides.


    Title: Innovation and Creativity (Elective)

    Credits: 5

    read more »

    Get Brainstorming! This module introduces the student to entrepreneurship as a theory and a practice. As part of their continuous assessment students will create and exploit innovative business ideas and market opportunities and build a mindset focusing on developing novel and unique approaches to creative market.


    Title: Language & Culture 2 (Elective)

    Credits: 5

    read more »

    Expand your language abilities. This module continues the learners' work on Language and Culture 1. Oral and aural language competencies remain the key focus of the module. Grammatical concepts and language structures are further developed to increase fluency in language production. The learners' awareness of the culture and society of the target language countries is expanded.


    Title: Maths and Statistics

    Credits: 5

    read more »

    Learn Maths in a new way from scratch. The aim of this module is to introduce learners to Mathematics in a Business context. Learners will use maths to measure inflation, examine capital investment decisions as well as presenting numerical data graphically. We take our time and everyone gets support!


    Title: Principles of Microeconomics for Marketing

    Credits: 5

    read more »

    Learn how to match demand and supply. The aims of this module are to provide learners with decision-making skills relevant to marketing and to give an understanding of competitive environments. This module also aims to develop learners' analytical ability and critical thinking skills.


    Title: Sales Strategy Management

    Credits: 5

    read more »

    Always be selling. This module will enable students to apply the theory and practice of sales force management, equipping the learner with the skills necessary to develop sales strategies which are vital for the success of companies competing in the modern marketplace.


    Title: Web Design & Implementation

    Credits: 5

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    Develop those web sites. The aim of this module is for learners to understand the process a firm takes in creating a website, from deciding what business model to adopt online, to website project management, including design and development, and finally, online marketing techniques for implementation and go live.


  • Year 2 - Semester 1

    Title: HRM Concepts

    Credits: 5

    read more »

    This module equips students with an understanding of the core concepts in Human Resource management, taking students on a journey from the earliest origins of the discipline to the present-day role of HR as an operational and strategic organisational function. Students will also develop practical people management skills through in-class and assessment activities, as well as soft skills that are directly transferable and beneficial to their work placement in third year.


    Title: Language & Culture 3 (Elective)

    Credits: 5

    read more »

    The aim of this module is to increase the learners' competency and confidence in the oral and written production. A study of the country's regions and an introduction to the world of business will form the main themes of the module. Students will present a topic in the target language and the grammar and vocabulary required to support this task will be explored.


    Title: Legal Environment for Business

    Credits: 5

    read more »

    A key feature for the management and operation of any business is the regulatory environment in which it trades. In turn it is both controlled and protected by the legal instruments and requirements of that environment. This module will consider the role and necessity of legal regulation and, in turn, how that regulation is created and developed through various legal tools.


    Title: Macroeconomics for Marketing

    Credits: 5

    read more »

    The aim of this module is to provide learners with an understanding of the macroeconomic environment and its relevance to marketing and management. This module also aims to develop learners' analytical

    ability and critical thinking skills.


    Title: Management Accounting Concepts

    Credits: 5

    read more »

    This module will introduce management accounting tools to use in analysing, measuring, and evaluating the operations of organisations and the environments in which they operate. Specific emphasis will be on the calculation of material costs, labour costs, and overhead costs and the creation of production budgets.


    Title: Personal Development (Elective)

    Credits: 5

    read more »

    This module is designed to introduce the concept of personal development planning and self-awareness development. This process assists students in establishing their own personal development plan and introduces curriculum vitae development. Students are introduced to the concept of personality theories/testing, transferable skills, motivation, emotional intelligence, and personal change.


    Title: Small and Medium-Sized Business Finance (Elective)

    Credits: 5

    read more »

    This module is focused on the process of raising capital in start-ups, small and developing businesses. The module examines the nature, role and importance of different sources of finance for entrepreneurial ventures and assesses their availability, costs and benefits for an entrepreneurial firm at different stages of growth. The aim is to give the learner a broader view of the financial environment and funding options that exist for small and medium-sized firms in Ireland.


    Title: Social Media & Mobile Apps

    Credits: 5

    read more »

    This module engages the learner in the application of strategy and marketing to a social media and mobile app environment. It emphasises both the processes and the tools, in an overall marketing strategy, from planning and implementation to the analysis of digital campaigns and mobile app functionality. Learners will examine how best these communication tools and strategies can be applied to compete effectively both offline and online.


    Title: The Multi-Cultural Team (Elective)

    Credits: 5

    read more »

    This module examines how managers and workers need to be culturally sensitive to promote a cohesive team. At the core of the module is the understanding that national culture effects and shapes a person's attitude to communication, effective teamwork and management functions. Therefore, in an international environment, cultural diversity must be explored and embraced in all its complexities so that the intercultural team can be a source of competitive advantage for the organisation.


  • Year 2 - Semester 2

    Title: Corporate Law

    Credits: 5

    read more »

    The nature of business management presents many challenges and opportunities in the modern technological environment. This module facilitates learners to consider the legal protections around key assets of the business and to evaluate the type of legal structure that would be most suitable to the sector in which they operate or manage the business.


    Title: Critical Thinking & Decision Making (Elective)

    Credits: 5

    read more »

    Students will be introduced to creative and critical thinking processes and will develop problem solving and decision-making skills and strategies for themselves. These key approaches enable students to take a holistic viewpoint, be solution-focused in dynamic contexts and also assist in evaluating the ideas and decisions of others.


    Title: Global HRM Practice

    Credits: 5

    read more »

    The aim of this module is to provide students with a strong practical knowledge of Human Resource Management (HRM) as it operates globally. Students will track evolving trends in HR management practice globally, critically evaluating their effectiveness and applying this knowledge to in-class activities and practical assignments. They will further develop practical soft skills that are directly transferable and beneficial to their work placement in third year.


    Title: Language & Culture 4 (Elective)

    Credits: 5

    read more »

    The aim of this module is to enable learners to employ an appropriate range of vocabulary in a variety of business scenarios. Learners will expand their commercial vocabulary in conjunction with grammatical structures for more advanced production and interpretation of the language. This learning is enhanced by a deeper knowledge of the business culture of the target language.


    Title: Management Accounting Practice

    Credits: 5

    read more »

    The aim of this module is to build on learning from Semester 3 and allow learners develop management accounting skills that are important in the planning, controlling and implementation of management decisions.

    The emphasis will be on students getting a deep appreciation of the role of management accounting in assisting organisations to function effectively. This appreciation will be developed through a concentration on problem solving. The ‘problems’ introduced will form the basis for the module assessment.


    Title: Marketing Communications Practice

    Credits: 5

    read more »

    The aim of this module is to learn the key communication concepts within a marketing context and how these concepts are applied to specific marketing communication techniques that organisations use in reaching their target audiences.


    Title: New Venture Creation (Elective)

    Credits: 5

    read more »

    The aim of this module is to encourage student entrepreneurial behaviour and knowledge through engaging with the processes and challenges of creating, sustaining, and growing new ventures. Specifically, students will work with a 'live' start-up enterprise to investigate the viability of expanding into new ventures.


    Title: OIS and Business Intelligence

    Credits: 5

    read more »

    Organisations are increasingly reliant on information systems to remain competitive in challenging marketplaces. The aim of this module is to examine information systems and the role they play in maintaining and transforming businesses. Learners will examine, analyse and use some of the key information systems applications for the digital age and investigate how these systems are vital to the achievement of operational and managerial excellence.


    Title: The Evolving World Economy (Elective)

    Credits: 5

    read more »

    We are living in a time of rapid change and the global economic order is likely to change drastically over the next thirty years. The aim of this module is to provide students with a comprehensive view of the evolving world economy, from the origins of globalisation through to the present day. Students will develop a strong awareness of key markets and population centres globally, international trade theories and patterns of world trade among nations. They will analyse developed and emerging economies as they evolve over time, developing an appreciation for the global economic landscape.


  • Year 3 - Semester 1

    Title: Brand Management

    Credits: 5

    read more »

    The aim of this module is to provide students with a practitioner level understanding of the role and application of branding and brand management within the marketing discipline.


    Title: Business Analytics for Decision Making

    Credits: 5

    read more »

    Business Analytics aims to create insightful and efficient resolutions to everyday business issues. This module examines current thinking on Business Analytics and prepares students to critically analyse business data by combining software tools with decision making and problem-solving skills. It will provide an understanding of how to analyse, report and communicate business research and business performance information.


    Title: Integrated Marketing Communications

    Credits: 5

    read more »

    The aim of this module is to provide the learner with a clear insight into how the various tools and techniques within the field of marketing communications can be utilised in practice in order to allow the organisation achieve competitive advantage and commercial success. In addition, an in-depth examination of the key media options available to both traditional and contemporary marketing organisations will be undertaken.


    Title: International Business Planning (Elective)

    Credits: 5

    read more »

    The aim of the module is to assess the readiness of a company for internationalisation. Learn how to answer questions such as: Are there key players with the talents and competencies to recognise international business opportunities and anticipate potential risks? Are the necessary resources, human, financial, logistics available within the company? Has there been research into global expansion potential?


    Title: Language & Culture 5 (Elective)

    Credits: 5

    read more »

    This module will build productive and receptive skills so that the learner can interact in both spoken and written language with a reasonable degree of fluency. As students will have the possibility to work or study abroad in semester 6, this module will include the vocabulary, grammar structures and cultural elements necessary to support students wishing to work or study abroad.


    Title: Project Management

    Credits: 5

    read more »

    The module will provide students with the knowledge and skills needed to develop a project schedule, allocate resources, measure resource utilisation, determine costs, manage risk and close a project. Students will be using MS Project to gain hands-on experience of using industry standard project management software.


    Title: Service Marketing

    Credits: 5

    read more »

    The aim of this module is to develop learners' knowledge and abilities to analyse the critical issues in services marketing, using contemporary examples across various service sectors. The diverse service sectors, their nature and their contribution to the economy are explored locally, regionally and globally.


    Title: Workplace Effectiveness (Elective)

    Credits: 5

    read more »

    This module explores the nature of work and human behaviour through the dual lens of workplace psychology and personal effectiveness. This module promotes critical reflection and self-awareness of learners in order to enhance their personal effectiveness and develop appropriate professional responses to workplace challenges. The module also helps prepare students for Work Placement in Semester 6.


  • Year 3 - Semester 2

    Title: Work Placement/Study Abroad

    Credits: 30

    read more »

    Gain a full semester of Workplace experience. A full semester of your degree is dedicated to working in a business or organisation that matches your interests and career aspirations. You can also spend this semester working or studying abroad if you prefer. Either way, this semester builds your CV for graduation and helps you find potential employers whilst still in college. Develop critical, real-life skills that will make you stand out from others when starting your career. You will be fully supported to find the right Work Placement for you by your lecturers and our dedicated Careers & Employability Office.


  • Year 4 - Semester 1

    Title: Advanced Language and Cultural Studies 1 (Elective)

    Credits: 5

    read more »

    This module enables learners to interact with confidence on contemporary topics and to formulate a set of related points in correct and complex language. Learners will employ an increased language processing capacity to initiate and sustain communication in the target language.


    Title: Commercial Law: Business and Advertising Regulation

    Credits: 5

    read more »

    The module examines the law and regulation involved in commercial transactions and the relations of the individuals and corporations involved in such transactions. The module therefore deals with the regulation of contracts, employment practices, sale of goods/services and advertising of those goods and services.


    Title: Entrepreneurship & Innovation Policy (Elective)

    Credits: 5

    read more »

    Entrepreneurship and innovation are recognised as critical to achieving competitive advantage in all organisations. Innovation not only includes and extends beyond the capability to develop and renew product offerings it also encompasses how they are manufactured and delivered to the market. This module examines the role of entrepreneurship and innovation interplay between competition, new ideas, patterns of technological and market change and the structure and development of internal capabilities to manage innovation successfully.


    Title: Final Year Thesis

    Credits: 15

    read more »

    Students can choose any topic of particular interest for their final year project. This allows them to prepare in advance for entry into their preferred careers, giving them an advantage in job interviews or postgraduate applications. Students receive weekly, one-to-one lecturer support whilst working on these projects.


    Title: Global Supply Chain (Elective)

    Credits: 5

    read more »

    This module aims to identify how organisations: Design and Develop a Global Supply Chain Strategy, Identify the Implications of Industry Globalization, Evaluate Global Supply Chain Infrastructure, Develop an end to end Process Architecture, Manage and Measure Global Supply Chain Performance.


    Title: International Marketing Strategies

    Credits: 5

    read more »

    The aim of this module is to develop learners’ abilities to evaluate critical issues in international marketing and to equip them with a sound knowledge-base of marketing planning in the international and global arenas. During the course of the module international market analysis will be informed by discussions around the key concepts in international marketing, the strategic context for internationalisation and managing both the international marketing effort and international marketing relationships.


    Title: Strategic Management Concepts

    Credits: 5

    read more »

    This module provides an understanding of the main elements and implications of strategy. Strategic position along with the impact on strategy of the macro environment, the industry environment, the organisations strategic capability, the stakeholders and the organisational culture are examined in depth.


    Title: Strategic Marketing

    Credits: 5

    read more »

    This module examines the role of marketing in strategy development. The move towards a market-led business should be the starting point in business strategy formulation. The aim of this module is to develop the learner's ability to develop a critical approach in analysing, planning and implementing strategic marketing decisions, bearing in mind the organisation's competitive advantage and financial performance.


  • Year 4 - Semester 2

    Title: Advanced Language and Cultural Studies 2 (Elective)

    Credits: 5

    read more »

    This module will extend and consolidate linguistic competences, so that the learner can understand and be clearly understood in a wide range of situations with good grammatical control in the target language.

    Social aspects of the target culture will be examined in depth.


    Title: Commercial Law: Intellectual Property and Internet Regulation

    Credits: 5

    read more »

    This Commercial Law module deals with Intellectual Property and Internet Regulation. The module is designed to assist the learner in identifying and analysing the legal regulation of the way in which ideas, innovation and artistic endeavour are protected and commercially exploited in the modern digital environment. The module also deals with the law relating to electronic commerce, data protection laws and cybercrime.


    Title: Consumer Behaviour

    Credits: 5

    read more »

    The use of contemporary case study material is used to complement academic theory with industry practice to highlight how Consumer Behaviour can have a significant impact in the areas of marketing and business.


    Title: Enterprise Financial & Tax Planning (Elective)

    Credits: 5

    read more »

    The learner will analyse and evaluate financial information to assist with decision making and forecasting while cognisant of the tax implications of such decisions. In detail, the module will contrast business ownership options, assess, and conclude on key financial information, and develop a deeper understanding of financial and tax issues that may apply to a business at critical junctures of its lifecycle.


    Title: Global Business Management (Elective)

    Credits: 5

    read more »

    The aim of this module in Global Business will help you assess opportunities, manage risk, and create and capture value for the organization. It will explore the economic, political, and social factors driving change, and learn how decisions affect global markets—and your business.


    Title: Strategic Management Practice

    Credits: 5

    read more »

    The module provides a practical understanding of the main elements and implications of strategic management including an understanding of strategic development processes. Together with an understanding of the structures, processes, resources and relationships which form the bases for strategic implementation, the module also investigates how internal leadership styles, varying organisational cultures and change management styles and perspectives impact on the implementation and practice of strategic management.


Are there opportunities for further study?

Successful graduates of this programme are automatically eligible to join our Master of Business in Strategic Management and Marketing and our MSc in Digital Marketing.

What are the career prospects?

On successful completion, graduates will possess the necessary business, marketing and management skills and tools to work in a wide variety of positions across diverse corporate settings in roles such as:

  • Marketing Manager 
  • Human Resource Management
  • Global Sales Executive
  • Entrepreneur/Intrapreneur
  • International Public Relations and Advertising
  • Business Technology Manager
  • Market Research
  • Executive Management

Orlaith McGuire - Marketing & Management Graduate and Digital Media Executive

Play icon Orlaith McGuire - Marketing & Management Graduate and Digital Media Executive

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