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BSc (Hons) in Creative Media and Design

Course Code: LC517


Level

8

Duration

4 Years

Department

Art & Design


CAO Points

234

Course Type

Undergraduate - CAO

Location

Clonmel

This programme is focussed on the creation of digital media experiences. You will gain knowledge and skills related to Interface & User Experience Design, Interaction Design, Augmented and Mixed Reality, Web Technologies & Motion Graphics.

What are the entry requirements?

Leaving Certificate

A minimum of 2 H5 & 4 O6/H7 grades in six Leaving Certificate subjects, including Mathematics and English or Irish.

Mature Applicants

Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.

International Applicants

Non-EU applicants should apply directly to the International Office at LIT allowing plenty of time for completing the visa process. Applications for September start should be made by July 1st at the latest.
Contact: International@LIT.ie

Who can I contact?

Interview with Creative Media & Design Graduate Stuart Mackey

Listen here

What modules will I study?

  • Year 1

    Title: Audio for Picture 1

    Credits: 10

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    This module introduces the learner to basic principles of sound theory audio electronics and digital audio. Applied aspects of this module include the fundamental operation of audio software, portable audio devices and microphones.


    Title: Broadcast Production

    Credits: 10

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    A study of the workings of the Broadcast Industry and an introduction to television programme development. Analysis of current trends and practices in broadcasting is fundamental to this module and therefore requires the learner to watch television and listen to radio regularly. The practical element of this module gives the learner experience of television camera operating and basic video and audio production techniques in a portable single camera context.


    Title: Communication and Creative Digital Ethics

    Credits: 10

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    The module focuses on media management and how users and participants in online environments interact with each other and the technologies and platforms used to engage. The module will explore core ethical principles and best practice in journalism and broadcast media.


    Title: Digital Storytelling

    Credits: 10

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    This module explores concepts of narrative and communication with reference to technological mediation.


    Title: Media Management and Post-Production

    Credits: 10

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    This module introduces offline editing tools and concepts. Media Management is the process of labeling, storing and backing up your media. Practicing good workflow proceedures for Broadcast and film projects. This module will introduce students to the concepts of file formats, resolutions and frame rates in post production both for standard definition and high definition sectors.


    Title: Photography and Photojournalism

    Credits: 10

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    This module introduces students in a practical way to camera settings, image composition and photographic techniques. It also covers fundamental editing techniques to improve lighting, composition and impact. The role of photo journalism is explored and students will explore ways in which storytelling and news can be enhanced by images.


  • Year 2

    Title: Audio for Picture 2

    Credits: 10

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    Develops the learner's skillset for capturing quality sound on location for TV, radio and film production. The learner will be introduced to multi‑microphone environments, intermediate DAW operations, and the organizing and preparation of audio content for storage, distribution and post‑production.


    Title: Broadcast Editing

    Credits: 10

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    The module is designed to enhance learners' skills and knowledge of the correct use of a professional edit suite and network server. Students will also learn about editing theory in a broadcast environment.


    Title: Event Staging and Management 1 - Event & Theatre Technology

    Credits: 5

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    This module is intended to introduce event management and staging concepts.


    Title: Film Motion Graphics

    Credits: 10

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    The aim of this module is to facilitate students' understanding of the fundamental concepts, principles and techniques of advanced 2D motion graphics and 3D environments.


    Title: Internet Media Technology

    Credits: 5

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    This module aims to equip the learner with the technical skills needed for the customisation and maintenance of an on-line multimedia website, and associated social networking pages.


    Title: Screen Lighting and Cinematography

    Credits: 10

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    This module explores the creative aspects of camera style towards an understanding of the communicative aspects of the cinematographer’s art. By incorporating both practical and aesthetic components of effective cinematography, students build upon their knowledge of camera & lighting techniques. Practical work is supported by a critical and analytical study of the history and development of cinematography through a range of digital lens based media.


    Title: Shortscreen Production

    Credits: 10

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    A practical module which offers the learner an opportunity to develop two original short productions - one factual and one fiction. This module includes a cross-modular assessment by way of an integrated multidisciplinary project.


  • Year 3

    Title: Audio for Picture 3

    Credits: 10

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    This module will advance the learner's technical and creative skills in audio editing and audio‑to‑video synchronization. The learner will develop advanced DAW editing techniques, perform stereo and surround sound mixing, and will develop skills to prepare audio content for broadcast.


    Title: Digital Set Design

    Credits: 10

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    This module develops the students knowledge of compositing techniques and creative skills in generating 2D & 3D backgrounds. Students are taught how to light green screens evenly to avoid excessive editing work in post production. They are also taught how to light subjects to match lighting in the planned composite background. The student will also learn techniques to create their own 2D and 3D digital backgrounds.


    Title: Event Staging and Management 2 - Staging and Management

    Credits: 10

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    This module is intended to develop cognate event staging and management skills such as lighting, stage management, event planning and logistics.


    Title: Film Post-Production Workflow

    Credits: 10

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    This module further develops student’s technical and creative capabilities within the production and post-production environments. Projects produced are to a higher level of quality than previous course work, and introduces students to additional post-production techniques, compression techniques as well as post-production workflows and related technical aspects.


    Title: Multicamera Production

    Credits: 10

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    A hands-on module which studies the production and technical operations of multicamera environments such as television studios and outside broadcasts.


    Title: Music/Media Project & Industry Engagement

    Credits: 10

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    This module allows learners to research and engage with a media enterprise and create a media product for public screening.


    Title: VFX Compositing and Portfolio

    Credits: 10

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    This module affords the opportunity to further the computer graphics work undertaken at stage 2 by investigating various methods of integrating 3D environments with live action digital video using industry standard visual effects tools. The student will be introduced to the Python Programming Language to focus on learning control and managememt of a VFX workflow. The module futher prepares students for the transition from undergraduate to the work environment. The emphasis is on creating and managing multiple platforms for showcasing students' creative work and achievements.


  • Year 4

    Title: Emerging Technologies and Trends in Digital Media

    Credits: 5

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    Deriving inspiration from futurists and deep thinkers, this module challenges learners to consider their future in a world increasingly dependent on digital technologies.


    Title: Instructional Design

    Credits: 5

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    This module explores contemporary Instructional Design for a fairly wide range of learning contexts. It considers the process of developing instructional materials from needs assessment through to the development of media-rich instructional materials, informed by appropriate learning theory. It includes considerations from major traditional paradigms of learning such as Behaviourism, Cognitivism and Constructivism. More contemporary approaches such as learner-centredness and the application of games theory to learning are also considered.


    Title: Law, Copyright and Ethics

    Credits: 5

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    To synthesise the dichotomy of law, ethics and copyright protection in the global electronic environment and thereby enhance the ability of the learner to apply the logical process involved in legal reasoning to digital media.

    To enhance the students awareness of varying and differing global ethical considerations as they pertain to the digital environment.

    To analyse the effect of information technology and intellectual property law rights currently in operation in the Irish jurisdiction and furthermore, to critique the need for current and future European and International regulation of the legal environment as it applies to Information Technology.


    Title: Media Psychology

    Credits: 5

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    This module introduces the learner to the relatively new field of media psychology, with emphasis on animation and digital media such as advertisements. Various psychological perspectives are explored (psychoanalysis, flow theory, neuropsychology etc.) and illustrative case studies explored. Emphasis is also placed on using media psychology to critique and better understand media creation, with a context-based aspect linked to other modules such as studio practice and dissertation.


    Title: Multimedia Project

    Credits: 30

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    This module allows students to develop a complex digital media application, product or service that integrates the knowledge and skills developed within the programme to date. It also provides the opportunity for students to specialise in a particular aspect of digital media.


    Title: Venture Management

    Credits: 5

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    The aim of this module is to:

    • Introduce students to the nature of enterprise development and the entrepreneurial process.
    • Understand the start-up strategies and process for commencing a business.
    • Examine the management processes involved in setting up, developing and controlling a new business.
    • Examine the planning process and compilation of a detailed business plan.

    Title: Web Analytics & Advertising

    Credits: 5

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    Web Analytics is the measurement, reporting and analysis of quantitative internet data to optimise websites and web marketing initiatives. Learners will discover how to measure, evaluate and analyse website traffic to answer key business questions using industry standard Web Analytics tools. The learning objectives include a working understanding of how to segment and differentiate between organic and paid traffic and evaluate the effectiveness of web marketing campaigns. Other topics include the measurement of other web activity such as mobile, social media, blogs and video and qualitative evaluation techniques.


Are there opportunities for further study?

Successful graduates of this course are eligible for a wide range of taught and research, Level 9, Masters programmes in Ireland and abroad.  

What are the career prospects?

Graduates of this course have worked in the following positions:                        

  • Digital Media Designer
  • Web Developer
  • Multimedia Developer
  • Interaction Designer
  • User Experience Designer
  • Augmented and Immersive Experience Designer
  • Motion Graphic Designer

More Information

The aim of the Creative Media & Design programme is to meet the demand for graduates with both visual and interactive design skills that can produce immersive digital media experiences. Graduates from the B.Sc. (Honours) in Creative Media & Design will be able to work in a range of roles and contexts across the Digital Media, Design and Technology sectors. Graduates will be equipped with knowledge and skills related to Interface & User Experience Design, Interaction Design, Visualisation (in both an interactive and non-interactive context), Augmented and Mixed Reality, Web Technologies & Motion Graphics.

The programme offering blends technology with visual and interactive design practices to produce unique graduates. The programme is heavily focused on the needs and requirements of the digital media sector. To this end, students are provided with comprehensive lectures, tutorials and workshops in creative, design & technological fields. Students also gain valuable work experience and opportunities to collaborate with external organisations and agencies by undertaking client-led external briefs.

Delivery focuses on foundational visual and interactive design principles, complemented with the development of technological skills. As the programme progresses, there is a greater emphasis on the creation of an overall immersive digital media experience. This is achieved through cross-modular projects that require students to be cognisant of both creative and technical requirements in the conception and execution of project briefs.

Top 3 Reasons

1. Learn from industry practitioners - Lecturers on the Creative Media & Design suite of programmes at the LIT Clonmel Digital Campus have worked across industry as web developers, software developers, video editors, special-effects artists, lead animators, game artists, visual-effects leads and animation directors. This includes working on animation, game and film titles such as Granny O'Grimm, The Octonauts, Prince of Persia: The Sands of Time (2010), Paul (2011) & John Carter (2012) and Tom Clancy's The Division (2016).

2. Learn in a modern environment with state of the art equipment, software and online learning materials - Creative Media & Design students have access to over 125 PC & iMac workstations, a 2000 sq ft creative media studio, DSLR cameras, HD Video Cameras, drawing tables, Apple and Android tablet devices, an on-site audio recording studio, MIDI equipment and a video green screen. Students are also provided with access to leading creative media and animation software including the full Adobe CC Suite, Zbrush, Unity, Toon Boom Harmony, Maya, 3D Studio Max, Reaper, etc. In addition, all students are provided with Lynda.com accounts which allows always-on access to self-directed learning materials.

3. Creative Media & Design graduates can work in a ranges of roles and contexts that required both creative and technilcal skills. This includes working in companies such as IBM – Dublin, Accenture - Dublin, Cartrawler – Dublin, Feedhenry - Waterford, Emagine Media - Waterford, ICON PLC - Limerick, TSSG - Waterford, Setanta College - Thurles, EZ living - Galway, vStream - Dublin, Hibernia College - Dublin, Storytoys – Dublin, StoneBridge College – Birmingham UK, Uber - Limerick, Kemp Technologies - Limerick, Dell EMC - Cork