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BBs in Marketing & Management

Course Code: A7222


Level

07

Duration

1 Year (Following 2 Year Higher Cert LC222)

Department

Marketing, Enterprise & Digital Communications


CAO Points

N/A

Course Type

Undergrad Add Ons

Location

Limerick

This one-year add-on programme has been designed to provide students with a strong knowledge of marketing, coupled with a broad foundation in the theory and practice of management.

This programme is a marriage of business management with marketing, fostering a spirit of independent and innovative thinking with a sound understanding of theoretical issues and the ability to put these theories into prcatice. Project work forms a large element of the programme, with assessments ranging from practicals, presentations, written reports, individual work, group work, exams, case studies and joint-assignments between a number of modules.

Particular emphasis is placed on mangerial, technological and communication skills. This programme has links with the Marketing Institute of Ireland and the Sales Institute of Ireland.

What are the entry requirements?

  1. A Higher Certificate (Level 6) in a relevant field.
  2. An equivalent qualification to a Higher Certificate (Level 6) with appropriate pre-requisite subjects.

Apply directly to LIT

Tel: 061293262

Email: admissions@lit.ie

Who can I contact?

What modules will I study?

  • Year 1

    Title: Branding

    Credits: 05 Credits

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    The aim of this module is to provide students with a practitioner level understanding of the theories, philosophies, role and application of branding within the marketing discipline. The module examines the importance of creating and managing brands as well as exploring branding strategies employed across various brand leaders. Contemporary issues in branding are also explored, such as, the use of social media, brand communities and global branding.  


    Title: Marketing Research

    Credits: 05 Credits

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    The aim of this module is to develop learners’ understanding of the research process and improve their abilities to identify situationally appropriate marketing research activities. This will be achieved through a detailed examination of current marketing research practices, the comparative analysis of differing research methodologies and the analysis of related research theory.


    Title: Organisational Information Systems and Business Intelligence

    Credits: 05 Credits

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    Organisations are increasingly reliant on information systems to remain competitive in challenging marketplaces.  In recent years the gathering, organising and interpreting of key data and information has become the focus of many organisations' decision making processes. The aim of this module is to examine information systems and the role they play in maintaining and transforming businesses. Learners will examine and analyse the key information systems applications for the digital age and investigate how these systems are key to the achievement of operational and managerial excellence.


    Title: Managerial Finance

    Credits: 05 Credits

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    The aim of this module is to give learners a broad understanding of finance and financial management together with the analytical skills necessary to evaluate the financial implications of business decisions.


    Title: Marketing Communications

    Credits: 05 Credits

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    The aim of this module is to engage learners in the importance of understanding the key communication concepts within a marketing context and then engaging learners with specific marketing communication techniques that organisations use in reaching their target audiences.


    Title: Work Psychology

    Credits: 05 Credits

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    This module examines the nature of work and human behaviour in the modern workplace through the lens of work and organisational psychology. It focuses on explicating individual and group differences, abilities and performances at work and stimulates greater personal awareness and insight via self diagnostic tools and reflection. It uncovers the connections between how employees think, feel and act at work, people management practices and the various competing interests in the employment relationship.


    Title: Family Business Management

    Credits: 05 Credits

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    Managing any business can be challenging especially with the increasing impact of factors such as technology, social media and globalisation. Managing a family business can be especially challenging as family considerations add additional levels of complexity to the tasks of management. Family business is an important topic as it constitutes a significant segment of the economy in Ireland and an even larger proportion of the global economy.

    The aim of this module is to provide learners with proven tools in the area of family business management. The module focuses on the unique opportunities and problems of managing a family business throughout the life cycle of the business. The interplay of ownership, family membership, and business decision-making are considered in theory and in applications through case studies. Additional specific topics include the family system, culture, entrepreneurial influences, conflict and negotiation, growth, governance, succession and strategic planning. Hands-on learning occurs throughout the course through actual real-world scenarios that place the learner in the roles of entrepreneur, analyst, manager, and business owner.


    Title: The World Economy - Change, Culture and Communication

    Credits: 05 Credits

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    The aim of this module is to provide students with a stimulating and solid grounding in the changing economic, cultural and communication factors underpinning international marketing and management. Students will develop a strong awareness of the historical context of modern day capitalism, population and resources, changing world trade patterns, the developing world, and language and intercultural communication in the global workplace.


    Title: Service Marketing

    Credits: 05 Credits

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    The aim of this module is to develop learners' knowledge and abilities to analyse the critical issues in services marketing, through the use of theoretical frameworks and contemporary examples across various service sectors.


    Title: Marketing Research Project

    Credits: 05 Credits

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    The aim of this module is to develop learners’ practical research capability. Learners will apply field-based research skills to a real world marketing research problem in a business or social setting of their choice, By completing and presenting a significant research project learners will appreciate what can and cannot be learned from marketing research, how to successfully gather and analyse both qualitative and quantitative marketing data, how to make business decisions based on those data and how to effectively and ethically communicate research findings and recommendations.


    Title: Business Analytics for Decision Making

    Credits: 05 Credits

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    Business Analytics aims to apply analytical techniques to data in order to create insightful and efficient resulutions to everyday business issues and to create value. This module examines current thinking on Business Analytics and prepares students to critically analyse business data by combining software tools with decision making and problem solving skills. It will provide a thorough understanding of how to analyse, report and communicate business performance information.


    Title: Project Management

    Credits: 05 Credits

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    The aim of this module is to introduce students to the key concepts of Project Management. This is a foundation module in Project Managementseeks and seens to provide a set of tools and techniques which can be used by project managers at different phases of the project life cycle, in identifying and selecting projects and in planning, performing and controlling the project. The module aims to provide students with the skills needed for developing the schedule, resource allocation and utilisation, determining costs, managing risk and closing a project.


    Title: Marketing Communications - Media & Tools

    Credits: 05 Credits

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    The aim of this module is to provide the learner with a clear understanding of how the various tools and techniques within the field of marketing communications can be utilised to allow the organisation achieve competitive advantage and commercial success. In addition, an indepth examination of the key media options available to both traditional and contemporary marketing organisations will be undertaken.


    Title: Organisational Behaviour

    Credits: 05 Credits

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    This module explores the complex relationships and dynamics of organisational behaviour with particular emphasis on the institutional level of analysis. It uncovers the underpinning conceptual frameworks and theories and provides the student with the language and vocabulary of organisational behaviour with a view to gaining a deeper understanding of organisational processes and their contribution to organisational performance.

     

     

     


    Title: Entrepreneurial Finance

    Credits: 05 Credits

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    Entrepreneurial Finance aims to give learners a broader view of the financial environment and funding options that exist for small and medium-sized firms in Ireland.  National and international enterprise support structures are examined and options for financing the early-stage enterprise are contrasted alongside options more appropriate for the developing SME. Exit strategies and enterprise valuation methods complete the analysis of the enterprise life-cycle from a financial perspective.


    Title: Critical Thinking & Decision Making

    Credits: 05 Credits

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    The aim of this module is to introduce students to the concept and nature of creative and critical thinking processes, approaches and techniques, together with the development of problem solving and decision making skills/strategies. Through experiential learning strategies, these key approaches enable students to take a holistic viewpoint, be solution focused in dynamic contexts and also assist in evaluating ideas and decisions of others.


Are there opportunities for further study?

Graduates of this programme can progress on to the one year add-on honours degree in Marketing & Management at LIT.

What are the career prospects?

Graduates of this programme will be suitable for careers in the following positions:

  • Marketing Executive
  • Digital Marketing Assistant
  • Brand Manager
  • Sales Promotion Manager
  • Advertising/PR Executive
  • Business Studies Teacher
  • Markeitng Researcher

Orlaith McGuire - Marketing & Management Graduate and Digital Media Executive

Play icon Orlaith McGuire - Marketing & Management Graduate and Digital Media Executive