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BBs (Hons) in Marketing & Management

Course Code: A8222


Level

08

Duration

1 Year (Following on from Add-on Level 7 Degree)

Department

Marketing, Enterprise & Digital Communications


CAO Points

N/A

Course Type

Undergrad Add Ons

Location

Limerick

This one-year add-on programme aims to provide students with a broad theoretical and practical preparation for a career at management level in a variety of business situations.

Leading-edge business thinking is addressed throughout the programme in the context of best contemporary practice. Students are encouraged to become independent and innovative thinkers with a sound understanding of theoretical issues and the ability to put these theories into practice.

The programme has been recognised by the Teaching Council as fulfilling its degree requirement for registration as a post-primary teacher, subject to the complete programme of study being undertaken at LIT (Moylish). As with any other degree, a teaching qualification such as the Professional Diploma in Education is also required.

What are the entry requirements?

  1. An equivalent qualification to a Bachelor Degree (Level 7) with appropriate pre-requisite subjects.
  2. A pass in a Bachelor Degree (Level 7) in a relevant field with an overall average performance of at least 40%.

Apply directly to LIT

Tel: 061 293262

Email: admissions@lit.ie

Who can I contact?

What modules will I study?

  • Year 1

    Title: Strategic Marketing

    Credits: 05 Credits

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    This module examines the role of marketing in strategy development and the move towards the market led business where the market and the customers form the market should be the starting point in business strategy formulation (Cravens & Piercy, 2006). The aim of this module is to develop the learner's ability to develop a critical approach in analysing, planning and implementing strategic marketing decisions.


    Title: Final Year Project

    Credits: 15 Credits

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    The aim of this module is to consolidate learners' knowledge from previous years in a capstone research thesis/applied project in their specialist area.


    Title: Strategic Management Concepts

    Credits: 05 Credits

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    Strategic Management Concepts examines the theory and practice of strategic management within an organisational context, providing an understanding of the main elements and implications of strategy together with an understanding of strategic issues. Strategic analysis is explored, along with the organisational considerations of deciding on exact strategies to follow
    and the implications of strategic choices & evaluation in dynamic and global environments. The levels of strategy i.e. business, corporate and international are examined utilising theory and application.


    Title: International Marketing

    Credits: 05 Credits

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    The aim of this module is to develop learners’ abilities to evaluate critical issues in international marketing and to improve their skills in international marketing planning. During the course of the module this analysis will be informed by discussions around the key concepts in international marketing, the strategic context for internationalisation and managing both the international marketing effort and international marketing relationships.


    Title: Operations Management & Logistics

    Credits: 05 Credits

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    The aim of this module is to develop a wide range of learner skills and decision-making capabilities to ensure the efficient utilisation of organisational resources & capabilities in order to meet & respond to changing market conditions, and to facilitate a seamless interface between the marketing, operations & supply chain functions. Such skills will support and complement the extensive marketing planning and management skills which Level 8 graduates will have acquired.


    Title: Commercial Law: Business Regulation

    Credits: 05 Credits

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    The module is designed to impart knowledge on the basis of certain commercial transactions.


    Title: Consumer Behaviour

    Credits: 05 Credits

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    The aim of this module is to explore, many social, cultural and marketing factors that influence the selection and usage of products and services. To fully understand this process, learners’ will be exposed to perspectives on consumer behaviour from marketing, psychology, sociology and anthropology. Learners’ will also be exposed to the techniques that marketers use to understand and influence consumers, and how these techniques contribute to our daily lives and the culture in which we live. In addition, learners’ will apply theoretical concepts to marketing strategies and decision-making. Issues are explored through theoretical frameworks, market research, experiments and detailed case studies.


    Title: Global Business Management

    Credits: 05 Credits

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    The aim of this module is broaden the learners’ understanding of marketing management practice into the global arena. Developments in the global economic environment will be examined in-depth and the subsequent repercussions for strategic marketing management will be studied.


    Title: Strategic Management Practice

    Credits: 05 Credits

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    Strategic Management Practice examines theory and practice of strategic management in an organisational context. The programme provides a conceptual understanding of the main elements and implications of strategic management including an understanding of strategic development processes. Together with an understanding of the structures, processes, resources and relationships which form the bases for strategic implementation. The programme investigates how internal leadership styles, varying organisational cultures and change management styles and perspectives impact on the implementation and practice of strategic management. The programme also explores strategy from the perspectives of organisational effectiveness and measurement.


    Title: Commercial Law: Intellectual Property and Internet Regulation

    Credits: 05 Credits

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    This commercial law module deals with Intellectual Property and Internet Regulation. The module is designed to assist the learner in identifying and analysing the legal regulation of the way in which ideas, innovation and artistic endeavour are protected and commercially exploited. The module also deals with the law relating to electronic commerce, data protection laws and cybercrime.


Are there opportunities for further study?

Graduates may progress to examinations of The Marketing Institute of Ireland (MII), The Chartered Institute of Marketing (CIM) and The Institute of International Trade Ireland (IITI). Graduates are also eligible for progression to the LIT Level 9 Master of Business with Marketing & Management Strategy, subject to quality of award.

What are the career prospects?

Graduates of this programme with posess the skills and knowledge to pursue careers such as:

  • Marketing Executive
  • Digital Marketing Assistant
  • Brand Manager
  • Sales Promotion Manager
  • Advertising/PR Executive
  • Business Studies Teacher

Orlaith McGuire - Marketing & Management Graduate and Digital Media Executive

Play icon Orlaith McGuire - Marketing & Management Graduate and Digital Media Executive

More Information

This programme has been accepted by the Teaching Council as fulfilling its degree requirements for registration as a post-primary teacher, subject to the complete programme of study being undertaken at LIT. As with any other Degree, a teaching qualification, such as the Postgraduate Diploam in Education is also required.