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Course Code: LC322
Level
7
Duration
3 Years
Department
Marketing, Enterprise & Digital Communications
CAO Points
New for 2021
Course Type
Undergraduate - CAO
Location
Limerick
Learn Entrepreneurship by doing Entrepreneurship on a new Business Studies degree which allows you to control what you study and how you learn. Design and develop your own business ideas and business plans from day one. Meet and work with real business start-ups throughout your degree. Enjoy a full semester of Work Placement in Year 3 and continue working over the Summer if you choose.
Graduates will not only acquire and develop the creative thinking mindset necessary to succeed in new business ventures, but also the management skills and knowledge required to allow employment in established businesses and entrepreneurial support organisations.
An “Active Enterprise Consultancy” project in conjunction with real start-up enterprises in Year 3 along with the development of a full Business Plan when students progress automatically to the Bachelor of Business (Honours) in Business Studies (Enterprise and Innovation) are critical elements of the programme. With a wide range of subject choices and assessment types available on this course, students become independent and innovative thinkers, and develop their own views on society and learn to create the business of the future for the future they want.
What are the entry requirements?
Leaving Certificate:
A minimum of 5 O6/H7 grades in Leaving Certificate subjects, including Mathematicsand English or Irish.
QQI FETA Applicants & Mature Applicants:
Refer to the Admissions section of this site for further information.
Who can I contact?
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Faculty Office
What modules will I study?
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Year 1 - Semester 1
Title: Business Technology & Interactive Applications
Credits: 5
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Learn how to really use Apps. Innovations in technology have transformed how businesses operate. This module will give learners an appreciation of digital multimedia technology and how it can be utilised effectively by organisations.
Title: Enterprise Development
Credits: 5
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Create the next big thing. The aim of this module is to introduce learners to the key principles of entrepreneurship and new business start-up in both an Irish and international context.
Title: Live Business Project
Credits: 5
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Develop your own business idea. This module has been designed to provide students with an opportunity to develop the skills required to develop and operate a real-life business. Students will be required to work in groups in order to identify a strong business idea they believe presents an opportunity to be exploited. Students will then develop this idea over the course of the module into a real-life business which they will present at the end of the term.
Title: Principles of Financial Accounting
Credits: 5
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No prior knowledge of accounting is required. This module provides students with all they need to know about the concepts, principles, and practices of financial accounting.
Title: Principles of Management and Marketing
Credits: 5
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Learn the basics of business, start from the beginning. The aim of this module is to provide learners with an introduction to the key concepts and theories of management and marketing and to develop an understanding of the role of marketing and management in modern organisations. The module aims to develop the student's ability to apply knowledge, techniques and skills in order to solve marketing and management problems.
Title: Selling Techniques
Credits: 5
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Learn how to sell, it’s the first rule of business. The module introduces learners to the key principles of selling and the dynamics of the sales process. The learner will gain an understanding of the role and function of selling and develop techniques in identifying and locating perspective customers, understanding customer needs and formulating strategies for approaching consumers.
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Year 1 - Semester 2
Title: Commercial Analysis
Credits: 5
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Build on what you learned in the first semester. This module provides students with an opportunity to analyse commercial situations using financial techniques to assist with decision making, evaluate opportunities and associated costs.
Title: Innovation and Creativity
Credits: 5
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Get Brainstorming! This module introduces the student to entrepreneurship as a theory and a practice. As part of their continuous assessment students will create and exploit innovative business ideas and market opportunities and build a mindset focusing on developing novel and unique approaches to creative market.
Title: Maths and Statistics
Credits: 5
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Learn Maths in a new way from scratch. The aim of this module is to introduce learners to Mathematics in a Business context. Learners will use maths to measure inflation, examine capital investment decisions as well as presenting numerical data graphically. We take our time and everyone gets support!
Title: Principles of Microeconomics for Marketing
Credits: 5
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Learn how to match demand and supply. The aims of this module are to provide learners with decision-making skills relevant to marketing and to give an understanding of competitive environments. This module also aims to develop learners' analytical ability and critical thinking skills.
Title: Sales Strategy Management
Credits: 5
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Always be selling. This module will enable students to apply the theory and practice of sales force management, equipping the learner with the skills necessary to develop sales strategies which are vital for the success of companies competing in the modern marketplace.
Title: Web Design & Implementation
Credits: 5
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Develop those web sites. The aim of this module is for learners to understand the process a firm takes in creating a website, from deciding what business model to adopt online, to website project management, including design and development, and finally, online marketing techniques for implementation and go live.
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Year 2 - Semester 1
Title: HRM Concepts
Credits: 5
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This module equips students with an understanding of the core concepts in Human Resource management, taking students on a journey from the earliest origins of the discipline to the present-day role of HR as an operational and strategic organisational function. Students will also develop practical people management skills through in-class and assessment activities, as well as soft skills that are directly transferable and beneficial to their work placement in third year.
Title: Legal Environment for Business
Credits: 5
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A key feature for the management and operation of any business is the regulatory environment in which it trades. In turn it is both controlled and protected by the legal instruments and requirements of that environment. This module will consider the role and necessity of legal regulation and, in turn, how that regulation is created and developed through various legal tools.
Title: Macroeconomics for the SME
Credits: 5
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The aim of this module is to provide learners with an understanding of the fundamentals of the macroeconomic environment and how it affects enterprises in Ireland. The module also aims to develop learners' analytical ability and critical thinking skills.
Title: Small and Medium-Sized Business Finance
Credits: 5
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This module is focused on the process of raising capital in start-ups, small and developing businesses. The module examines the nature, role and importance of different sources of finance for entrepreneurial ventures and assesses their availability, costs and benefits for an entrepreneurial firm at different stages of growth. The aim is to give the learner a broader view of the financial environment and funding options that exist for small and medium-sized firms in Ireland.
Title: Social Media & Mobile Apps
Credits: 5
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This module engages the learner in the application of strategy and marketing to a social media and mobile app environment. It emphasises both the processes and the tools, in an overall marketing strategy, from planning and implementation to the analysis of digital campaigns and mobile app functionality. Learners will examine how best these communication tools and strategies can be applied to compete effectively both offline and online.
Title: Tax for Entrepreneurship
Credits: 5
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This module aims to provide a basic introduction to some of the common taxes encountered by small businesses and start-ups. Its focus will be ensuring the business will be tax compliant as the learner will prepare relevant tax forms ready for the Office of the Revenue Commissioners.
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Year 2 - Semester 2
Title: Corporate Law
Credits: 5
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The nature of business management presents many challenges and opportunities in the modern technological environment. This module facilitates learners to consider the legal protections around key assets of the business and to evaluate the type of legal structure that would be most suitable to the sector in which they operate or manage the business.
Title: Family Business Management
Credits: 5
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Managing any business can be challenging especially with the increasing impact of factors such as technology, social media and globalisation. Managing a family business can be especially challenging as family considerations add additional levels of complexity to the tasks of management. Family business is an important topic as it constitutes a significant segment of the economy in Ireland and an even larger proportion of the global economy. This module explores the unique challenges and opportunities involved in ownership and management of family businesses.
Title: Global HRM Practice
Credits: 5
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The aim of this module is to provide students with a strong practical knowledge of Human Resource Management (HRM) as it operates globally. Students will track evolving trends in HR management practice globally, critically evaluating their effectiveness and applying this knowledge to in-class activities and practical assignments. They will further develop practical soft skills that are directly transferable and beneficial to their work placement in third year.
Title: Marketing Communications Practice
Credits: 5
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The aim of this module is to learn the key communication concepts within a marketing context and how these concepts are applied to specific marketing communication techniques that organisations use in reaching their target audiences.
Title: New Venture Creation
Credits: 5
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The aim of this module is to encourage student entrepreneurial behaviour and knowledge through engaging with the processes and challenges of creating, sustaining, and growing new ventures. Specifically, students will work with a 'live' start-up enterprise to investigate the viability of expanding into new ventures.
Title: OIS and Business Intelligence
Credits: 5
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Organisations are increasingly reliant on information systems to remain competitive in challenging marketplaces. The aim of this module is to examine information systems and the role they play in maintaining and transforming businesses. Learners will examine, analyse and use some of the key information systems applications for the digital age and investigate how these systems are vital to the achievement of operational and managerial excellence.
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Year 3 - Semester 1
Title: Active Consultancy Project
Credits: 10
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This module compliments prior academic learning in the areas of entrepreneurship and digital marketing, amongst other disciplines, by giving the learner practical experience of engaging with client organisations in a real consulting capacity. This practical experience is designed to develop consultancy and other transferable skills as well as exposing the learner to real life business situations faced by entrepreneurs and small business owners.
Title: Brand Management
Credits: 5
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The aim of this module is to provide students with a practitioner level understanding of the role and application of branding and brand management within the marketing discipline.
Title: Business Analytics for Decision Making
Credits: 5
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Business Analytics aims to create insightful and efficient resolutions to everyday business issues. This module examines current thinking on Business Analytics and prepares students to critically analyse business data by combining software tools with decision making and problem-solving skills. It will provide an understanding of how to analyse, report and communicate business research and business performance information.
Title: Integrated Marketing Communications
Credits: 5
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The aim of this module is to provide the learner with a clear insight into how the various tools and techniques within the field of marketing communications can be utilised in practice in order to allow the organisation achieve competitive advantage and commercial success. In addition, an in-depth examination of the key media options available to both traditional and contemporary marketing organisations will be undertaken.
Title: Project Management
Credits: 5
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The module will provide students with the knowledge and skills needed to develop a project schedule, allocate resources, measure resource utilisation, determine costs, manage risk and close a project. Students will be using MS Project to gain hands-on experience of using industry standard project management software.
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Year 3 - Semester 2
Title: Work Placement/Study Abroad
Credits: 30
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Gain a full semester of Workplace experience. A full semester of your degree is dedicated to working in a business or organisation that matches your interests and career aspirations. You can also spend this semester working or studying abroad if you prefer. Either way, this semester builds your CV for graduation and helps you find potential employers whilst still in college. Develop critical, real-life skills that will make you stand out from others when starting your career. You will be fully supported to find the right Work Placement for you by your lecturers and our dedicated Careers & Employability Office.
Are there opportunities for further study?
Graduates of this programme can automatically progress on to the one-year add-on BBus (Hons) in Business Studies (Enterprise and Innovation) at LIT.
What are the career prospects?
On successful completion, graduates will possess the necessary enterprise, innovation, marketing and management skills and tools to set up their own business or work in a wide variety of creative positions across diverse corporate settings. Career paths include:
- Entrepreneur/Ecological Entrepreneur/Digital Entrepreneur
- Intrapreneur/Corporate Entrepreneur
- Business Development Officer
- Innovator and Change Agent
- Entrepreneurial Mentor
- General Business Officer
- Digital Start-Up Advisor
- Creative Consultant
More Information
Who is the programme suited to?
For those students who have an innovative idea for a product, technology or service, this programme aims to equip the student with skills to translate the idea into a viable business concept. Alternatively, graduates will have the competencies to support the entrepreneur with the ‘innovative idea’ in creating a competitive and sustainable commercial enterprise.
