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Course Code: LC322
Level
7
Duration
3 Years
Department
Marketing, Enterprise & Digital Communications
CAO Points
New for 2021
Course Type
Undergraduate - CAO
Location
Limerick
The aim of this new Business with Enterprise & Innovation programme is to develop entrepreneurial, commercial and practical business skills in the graduate. Graduates will acquire and develop the business knowledge, skills and competencies along with the innovative and creative thinking mindset necessary to succeed in new business ventures, as well as the management skills and knowledge required to allow employment in established businesses and/or entrepreneurial support organisations.
An “Active Entrepreneurship” project in conjunction with start-up enterprises provides a unique “hands-on” learning environment. Students, even when not taking the language option, also have the option to spend a semester or year studying abroad.
What are the entry requirements?
Leaving Certificate:
A minimum of 5 O6/H7 grades in Leaving Certificate subjects, including Mathematicsand English or Irish.
QQI FETA Applicants & Mature Applicants:
Refer to the Admissions section of this site for further information.
Who can I contact?
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Dr. Tara Frawley
What modules will I study?
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Year 1
Title: Business Technology & Office Applications
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Title: Enterprise Development
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Title: Financial Accounting
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Title: Idea Generation
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Title: Management
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Title: Marketing
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Title: Mathematics & Statistics
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Title: Micro & Macroeconomics
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Title: Web Technology & Interactive Apps
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Year 2
Title: Corporate Law
Credits:
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Title: eBusiness for Marketing
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Title: Human Resource Management
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Title: Income Tax
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Title: Innovating Products & Brands
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Title: Legal Fundamentals for Business
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Title: New Venture Creation
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Title: Personal Selling
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Title: Sales Management
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Title: Social & Mobile Marketing
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Title: Taxes for Startups
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Year 3
Title: , Organisational Information Systems & Business Intelligence
Credits:
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Title: Active Entrepreneurship Project
Credits:
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Title: Branding
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Title: Business Analytics
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Title: Enterprise Finance
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Title: Family Business Management
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Title: Managerial Finance
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Title: Managing Change for the Entrepreneur
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Title: Marketing Communications
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Title: Project Management
Credits:
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Are there opportunities for further study?
After successfully completing this programme, students can progress to the 4th year of the Level 8 honours degree in Enterprise & Innovation or seek transfer into our Level 8 honours degree in Marketing and Management.
What are the career prospects?
The opportunity may be available for graduates to gain access to the Hartnett Enterprise Acceleration Centre or the National Franchise Centre in Limerick City for commercialisation of a product or service. Graduates will also be suitable for employment in enterprise support agencies and established businesses and are also eligible for progression to the LIT Level 9 Master of Business with Marketing & Management Strategy, subject to quality of award.
More Information
Who is the programme suited to?
For those students who have an innovative idea for a product, technology or service, this programme aims to equip the student with skills to translate the idea into a viable business concept. Alternatively, graduates will have the competencies to support the entrepreneur with the ‘innovative idea’ in creating a competitive and sustainable commercial enterprise.
