Title: Advanced Language and Cultural Studies 1 (Elective)
Credits: 5
read more »This module enables learners to interact with confidence on contemporary topics and to formulate a set of related points in correct and complex language. Learners will employ an increased language processing capacity to initiate and sustain communication in the target language.
Title: Commercial Law: Business and Advertising Regulation
Credits: 5
read more »The module examines the law and regulation involved in commercial transactions and the relations of the individuals and corporations involved in such transactions. The module therefore deals with the regulation of contracts, employment practices, sale of goods/services and advertising of those goods and services.
Title: Entrepreneurship & Innovation Policy (Elective)
Credits: 5
read more »Entrepreneurship and innovation are recognised as critical to achieving competitive advantage in all organisations. Innovation not only includes and extends beyond the capability to develop and renew product offerings it also encompasses how they are manufactured and delivered to the market. This module examines the role of entrepreneurship and innovation interplay between competition, new ideas, patterns of technological and market change and the structure and development of internal capabilities to manage innovation successfully.
Title: Final Year Thesis
Credits: 15
read more »Students can choose any topic of particular interest for their final year project. This allows them to prepare in advance for entry into their preferred careers, giving them an advantage in job interviews or postgraduate applications. Students receive weekly, one-to-one lecturer support whilst working on these projects.
Title: Global Supply Chain (Elective)
Credits: 5
read more »This module aims to identify how organisations: Design and Develop a Global Supply Chain Strategy, Identify the Implications of Industry Globalization, Evaluate Global Supply Chain Infrastructure, Develop an end to end Process Architecture, Manage and Measure Global Supply Chain Performance.
Title: International Marketing Strategies
Credits: 5
read more »The aim of this module is to develop learners’ abilities to evaluate critical issues in international marketing and to equip them with a sound knowledge-base of marketing planning in the international and global arenas. During the course of the module international market analysis will be informed by discussions around the key concepts in international marketing, the strategic context for internationalisation and managing both the international marketing effort and international marketing relationships.
Title: Strategic Management Concepts
Credits: 5
read more »This module provides an understanding of the main elements and implications of strategy. Strategic position along with the impact on strategy of the macro environment, the industry environment, the organisations strategic capability, the stakeholders and the organisational culture are examined in depth.
Title: Strategic Marketing
Credits: 5
read more »This module examines the role of marketing in strategy development. The move towards a market-led business should be the starting point in business strategy formulation. The aim of this module is to develop the learner's ability to develop a critical approach in analysing, planning and implementing strategic marketing decisions, bearing in mind the organisation's competitive advantage and financial performance.
