Title: Brand Management
Credits: 5
read more »The aim of this module is to provide students with a practitioner level understanding of the role and application of branding and brand management within the marketing discipline.
Title: Business Analytics for Decision Making
Credits: 5
read more »Business Analytics aims to create insightful and efficient resolutions to everyday business issues. This module examines current thinking on Business Analytics and prepares students to critically analyse business data by combining software tools with decision making and problem-solving skills. It will provide an understanding of how to analyse, report and communicate business research and business performance information.
Title: Integrated Marketing Communications
Credits: 5
read more »The aim of this module is to provide the learner with a clear insight into how the various tools and techniques within the field of marketing communications can be utilised in practice in order to allow the organisation achieve competitive advantage and commercial success. In addition, an in-depth examination of the key media options available to both traditional and contemporary marketing organisations will be undertaken.
Title: International Business Planning (Elective)
Credits: 5
read more »The aim of the module is to assess the readiness of a company for internationalisation. Learn how to answer questions such as: Are there key players with the talents and competencies to recognise international business opportunities and anticipate potential risks? Are the necessary resources, human, financial, logistics available within the company? Has there been research into global expansion potential?
Title: Language & Culture 5 (Elective)
Credits: 5
read more »This module will build productive and receptive skills so that the learner can interact in both spoken and written language with a reasonable degree of fluency. As students will have the possibility to work or study abroad in semester 6, this module will include the vocabulary, grammar structures and cultural elements necessary to support students wishing to work or study abroad.
Title: Project Management
Credits: 5
read more »The module will provide students with the knowledge and skills needed to develop a project schedule, allocate resources, measure resource utilisation, determine costs, manage risk and close a project. Students will be using MS Project to gain hands-on experience of using industry standard project management software.
Title: Service Marketing
Credits: 5
read more »The aim of this module is to develop learners' knowledge and abilities to analyse the critical issues in services marketing, using contemporary examples across various service sectors. The diverse service sectors, their nature and their contribution to the economy are explored locally, regionally and globally.
Title: Workplace Effectiveness (Elective)
Credits: 5
read more »This module explores the nature of work and human behaviour through the dual lens of workplace psychology and personal effectiveness. This module promotes critical reflection and self-awareness of learners in order to enhance their personal effectiveness and develop appropriate professional responses to workplace challenges. The module also helps prepare students for Work Placement in Semester 6.