BBs (Hons) in Enterprise and Innovation

Course Code: LC226

Level

Duration

4 Years

Department

Marketing, Enterprise & Digital Communications

CAO Points

234

Course Type

Undergraduate - CAO

Location

Limerick

The aim of this Business with Enterprise & Innovation programme is to develop in the graduate entrepreneurial, commercial and practical business skills. Graduates will acquire and develop the knowledge, skills and competencies along with the innovative and creative thinking mindset necessary to succeed in new business ventures, but also the management skills and knowledge required to allow employment in established businesses and/or entrepreneurial support organisations.

An “Active Enterprise” project in conjunction with start-up enterprises in Year 3 along with the development of a full Business Plan in Year 4 are critical elements of the programme. Students, even when not taking the language option, also have the option to spend a semester or year studying abroad.

What are the entry requirements?

Leaving Cert

A minimum of 2 H5 & 4 O6/H7 grades in six Leaving Certificate subjects, including Mathematics and English or Irish.

Mature Applicants

Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.

Who can I contact?

View our CAO presentation and Q&A session

Click here to view

What modules will I study?

Year 1

Title: Business Technology & Office Applications

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Title: Enterprise Development

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Title: Financial Accounting

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Title: Idea Generation

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Title: Management

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Title: Marketing

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Title: Mathematics & Statistics

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Title: Micro & Macroeconomics

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Title: Web Technology & Interactive Apps

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Year 2

Title: Corporate Law

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Title: eBusiness for Marketing

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Title: Human Resource Management

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Title: Income Tax

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Title: Innovating Products & Brands

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Title: Legal Fundamentals for Business

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Title: New Venture Creation

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Title: Personal Selling

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Title: Sales Management

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Title: Social & Mobile Marketing

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Title: Taxes for Startups

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Year 3

Title: , Organisational Information Systems & Business Intelligence

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Title: Active Entrepreneurship Project

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Title: Branding

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Title: Business Analytics

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Title: Enterprise Finance

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Title: Family Business Management

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Title: Managerial Finance

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Title: Managing Change for the Entrepreneur

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Title: Marketing Communications

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Title: Project Management

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Year 4

Title: Commercial Law: Business Regulation

Credits: 5
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The module is designed to impart knowledge on the basis of certain commercial transactions.

Title: Commercial Law: Intellectual Property and Internet Regulation

Credits: 5
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This commercial law module deals with Intellectual Property and Internet Regulation. The module is designed to assist the learner in identifying and analysing the legal regulation of the way in which ideas, innovation and artistic endeavour are protected and commercially exploited. The module also deals with the law relating to electronic commerce, data protection laws and cybercrime.

Title: Consumer Behaviour

Credits: 5
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The aim of this module is to explore, many social, cultural and marketing factors that influence the selection and usage of products and services. To fully understand this process, learners’ will be exposed to perspectives on consumer behaviour from marketing, psychology, sociology and anthropology. Learners’ will also be exposed to the techniques that marketers use to understand and influence consumers, and how these techniques contribute to our daily lives and the culture in which we live. In addition, learners’ will apply theoretical concepts to marketing strategies and decision-making. Issues are explored through theoretical frameworks, market research, experiments and detailed case studies.

Title: Final Year Project

Credits: 15
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The aim of this module is to consolidate learners' knowledge from previous years in a capstone research thesis/applied project in their specialist area.

Title: Global Business Management

Credits: 5
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The aim of this module is broaden the learners’ understanding of marketing management practice into the global arena. Developments in the global economic environment will be examined in-depth and the subsequent repercussions for strategic marketing management will be studied.

Title: International Marketing

Credits: 5
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The aim of this module is to develop learners’ abilities to evaluate critical issues in international marketing and to improve their skills in international marketing planning. During the course of the module this analysis will be informed by discussions around the key concepts in international marketing, the strategic context for internationalisation and managing both the international marketing effort and international marketing relationships.

Title: Operations Management & Logistics

Credits: 5
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The aim of this module is to develop a wide range of learner skills and decision-making capabilities to ensure the efficient utilisation of organisational resources & capabilities in order to meet & respond to changing market conditions, and to facilitate a seamless interface between the marketing, operations & supply chain functions. Such skills will support and complement the extensive marketing planning and management skills which Level 8 graduates will have acquired.

Title: Strategic Management Concepts

Credits: 5
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Strategic Management Concepts examines the theory and practice of strategic management within an organisational context, providing an understanding of the main elements and implications of strategy together with an understanding of strategic issues. Strategic analysis is explored, along with the organisational considerations of deciding on exact strategies to follow
and the implications of strategic choices & evaluation in dynamic and global environments. The levels of strategy i.e. business, corporate and international are examined utilising theory and application.

Title: Strategic Management Practice

Credits: 5
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Strategic Management Practice examines theory and practice of strategic management in an organisational context. The programme provides a conceptual understanding of the main elements and implications of strategic management including an understanding of strategic development processes. Together with an understanding of the structures, processes, resources and relationships which form the bases for strategic implementation. The programme investigates how internal leadership styles, varying organisational cultures and change management styles and perspectives impact on the implementation and practice of strategic management. The programme also explores strategy from the perspectives of organisational effectiveness and measurement.

Title: Strategic Marketing

Credits: 5
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This module examines the role of marketing in strategy development and the move towards the market led business where the market and the customers form the market should be the starting point in business strategy formulation (Cravens & Piercy, 2006). The aim of this module is to develop the learner's ability to develop a critical approach in analysing, planning and implementing strategic marketing decisions.

Are there opportunities for further study?

Successful graduates of this programme are eligible to join our Business Masters programme in Marketing and Management Strategy and our MSc in Digital Marketing.