Business Studies (Enterprise and Innovation) - BBs (Hons)

Course Code: LC226

Level

Duration

4 Years

Department

Marketing, Enterprise & Digital Communications

CAO Points

255

Course Type

Undergraduate - CAO

Location

Limerick

Learn Entrepreneurship by doing Entrepreneurship on a new Business Studies degree which allows you to control what you study and how you learn. Design and develop your own business ideas and business plans from day one. Meet and work with real business start-ups throughout your degree. Enjoy a full semester of Work Placement in Year 3 and continue working over the Summer if you choose.

Graduates will not only acquire and develop the creative thinking mindset necessary to succeed in new business ventures, but also the management skills and knowledge required to allow employment in established businesses and entrepreneurial support organisations.

An “Active Enterprise Consultancy” project in conjunction with real start-up enterprises in Year 3 along with the development of a full Business Plan in Year 4 are critical elements of the programme. With a wide range of subject choices and assessment types available on this course, students become independent and innovative thinkers, and develop their own views on society and learn to create the business of the future for the future they want.

What are the entry requirements?

Leaving Cert

A minimum of 2 H5 & 4 O6/H7 grades in six Leaving Certificate subjects, including Mathematics and English or Irish.

Mature Applicants

Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme. For more information please visit the admissions section of our website.

International Applicants

International applicants should apply directly to the International Office at TUS, allowing plenty of time for completing the visa process. Applications for September start should be made by 1st June at the latest to ensure visas are processed in time. You should familiarise yourself with visa processing times for your country of origin to ensure you make a timely application. Find out more here.

Who can I contact?

View our CAO presentation and Q&A session

Click here to view

What modules will I study?

Year 1 - Semester 1

Title: Business Technology & Interactive Applications

Credits: 5
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Learn how to really use Apps. Innovations in technology have transformed how businesses operate. This module will give learners an appreciation of digital multimedia technology and how it can be utilised effectively by organisations.

Title: Enterprise Development

Credits: 5
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Create the next big thing. The aim of this module is to introduce learners to the key principles of entrepreneurship and new business start-up in both an Irish and international context.

Title: Live Business Project

Credits: 5
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Develop your own business idea. This module has been designed to provide students with an opportunity to develop the skills required to develop and operate a real-life business. Students will be required to work in groups in order to identify a strong business idea they believe presents an opportunity to be exploited. Students will then develop this idea over the course of the module into a real-life business which they will present at the end of the term.

Title: Principles of Financial Accounting

Credits: 5
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No prior knowledge of accounting is required. This module provides students with all they need to know about the concepts, principles, and practices of financial accounting.

Title: Principles of Management and Marketing

Credits: 5
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Learn the basics of business, start from the beginning. The aim of this module is to provide learners with an introduction to the key concepts and theories of management and marketing and to develop an understanding of the role of marketing and management in modern organisations. The module aims to develop the student's ability to apply knowledge, techniques and skills in order to solve marketing and management problems.

Title: Selling Techniques

Credits: 5
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Learn how to sell, it’s the first rule of business. The module introduces learners to the key principles of selling and the dynamics of the sales process. The learner will gain an understanding of the role and function of selling and develop techniques in identifying and locating perspective customers, understanding customer needs and formulating strategies for approaching consumers.
Year 1 - Semester 2

Title: Commercial Analysis

Credits: 5
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Build on what you learned in the first semester. This module provides students with an opportunity to analyse commercial situations using financial techniques to assist with decision making, evaluate opportunities and associated costs.

Title: Innovation and Creativity

Credits: 5
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Get Brainstorming! This module introduces the student to entrepreneurship as a theory and a practice. As part of their continuous assessment students will create and exploit innovative business ideas and market opportunities and build a mindset focusing on developing novel and unique approaches to creative market.

Title: Maths and Statistics

Credits: 5
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Learn Maths in a new way from scratch. The aim of this module is to introduce learners to Mathematics in a Business context. Learners will use maths to measure inflation, examine capital investment decisions as well as presenting numerical data graphically. We take our time and everyone gets support!

Title: Principles of Microeconomics for Marketing

Credits: 5
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Learn how to match demand and supply. The aims of this module are to provide learners with decision-making skills relevant to marketing and to give an understanding of competitive environments. This module also aims to develop learners' analytical ability and critical thinking skills.

Title: Sales Strategy Management

Credits: 5
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Always be selling. This module will enable students to apply the theory and practice of sales force management, equipping the learner with the skills necessary to develop sales strategies which are vital for the success of companies competing in the modern marketplace.

Title: Web Design & Implementation

Credits: 5
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Develop those web sites. The aim of this module is for learners to understand the process a firm takes in creating a website, from deciding what business model to adopt online, to website project management, including design and development, and finally, online marketing techniques for implementation and go live.
Year 2 - Semester 1

Title: HRM Concepts

Credits: 5
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This module equips students with an understanding of the core concepts in Human Resource management, taking students on a journey from the earliest origins of the discipline to the present-day role of HR as an operational and strategic organisational function. Students will also develop practical people management skills through in-class and assessment activities, as well as soft skills that are directly transferable and beneficial to their work placement in third year.

Title: Legal Environment for Business

Credits: 5
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A key feature for the management and operation of any business is the regulatory environment in which it trades. In turn it is both controlled and protected by the legal instruments and requirements of that environment. This module will consider the role and necessity of legal regulation and, in turn, how that regulation is created and developed through various legal tools.

Title: Macroeconomics for the SME

Credits: 5
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The aim of this module is to provide learners with an understanding of the fundamentals of the macroeconomic environment and how it affects enterprises in Ireland. The module also aims to develop learners' analytical ability and critical thinking skills.

Title: Small and Medium-Sized Business Finance

Credits: 5
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This module is focused on the process of raising capital in start-ups, small and developing businesses. The module examines the nature, role and importance of different sources of finance for entrepreneurial ventures and assesses their availability, costs and benefits for an entrepreneurial firm at different stages of growth. The aim is to give the learner a broader view of the financial environment and funding options that exist for small and medium-sized firms in Ireland.

Title: Social Media & Mobile Apps

Credits: 5
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This module engages the learner in the application of strategy and marketing to a social media and mobile app environment. It emphasises both the processes and the tools, in an overall marketing strategy, from planning and implementation to the analysis of digital campaigns and mobile app functionality. Learners will examine how best these communication tools and strategies can be applied to compete effectively both offline and online.

Title: Tax for Entrepreneurship

Credits: 5
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This module aims to provide a basic introduction to some of the common taxes encountered by small businesses and start-ups. Its focus will be ensuring the business will be tax compliant as the learner will prepare relevant tax forms ready for the Office of the Revenue Commissioners.
Year 2 - Semester 2

Title: Corporate Law

Credits: 5
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The nature of business management presents many challenges and opportunities in the modern technological environment. This module facilitates learners to consider the legal protections around key assets of the business and to evaluate the type of legal structure that would be most suitable to the sector in which they operate or manage the business.

Title: Family Business Management

Credits: 5
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Managing any business can be challenging especially with the increasing impact of factors such as technology, social media and globalisation. Managing a family business can be especially challenging as family considerations add additional levels of complexity to the tasks of management. Family business is an important topic as it constitutes a significant segment of the economy in Ireland and an even larger proportion of the global economy. This module explores the unique challenges and opportunities involved in ownership and management of family businesses.

Title: Global HRM Practice

Credits: 5
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The aim of this module is to provide students with a strong practical knowledge of Human Resource Management (HRM) as it operates globally. Students will track evolving trends in HR management practice globally, critically evaluating their effectiveness and applying this knowledge to in-class activities and practical assignments. They will further develop practical soft skills that are directly transferable and beneficial to their work placement in third year.

Title: Marketing Communications Practice

Credits: 5
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The aim of this module is to learn the key communication concepts within a marketing context and how these concepts are applied to specific marketing communication techniques that organisations use in reaching their target audiences.

Title: New Venture Creation

Credits: 5
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The aim of this module is to encourage student entrepreneurial behaviour and knowledge through engaging with the processes and challenges of creating, sustaining, and growing new ventures. Specifically, students will work with a 'live' start-up enterprise to investigate the viability of expanding into new ventures.

Title: OIS and Business Intelligence

Credits: 5
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Organisations are increasingly reliant on information systems to remain competitive in challenging marketplaces. The aim of this module is to examine information systems and the role they play in maintaining and transforming businesses. Learners will examine, analyse and use some of the key information systems applications for the digital age and investigate how these systems are vital to the achievement of operational and managerial excellence.
Year 3 - Semester 1

Title: Active Consultancy Project

Credits: 10
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This module compliments prior academic learning in the areas of entrepreneurship and digital marketing, amongst other disciplines, by giving the learner practical experience of engaging with client organisations in a real consulting capacity. This practical experience is designed to develop consultancy and other transferable skills as well as exposing the learner to real life business situations faced by entrepreneurs and small business owners.

Title: Brand Management

Credits: 5
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The aim of this module is to provide students with a practitioner level understanding of the role and application of branding and brand management within the marketing discipline.

Title: Business Analytics for Decision Making

Credits: 5
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Business Analytics aims to create insightful and efficient resolutions to everyday business issues. This module examines current thinking on Business Analytics and prepares students to critically analyse business data by combining software tools with decision making and problem-solving skills. It will provide an understanding of how to analyse, report and communicate business research and business performance information.

Title: Integrated Marketing Communications

Credits: 5
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The aim of this module is to provide the learner with a clear insight into how the various tools and techniques within the field of marketing communications can be utilised in practice in order to allow the organisation achieve competitive advantage and commercial success. In addition, an in-depth examination of the key media options available to both traditional and contemporary marketing organisations will be undertaken.

Title: Project Management

Credits: 5
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The module will provide students with the knowledge and skills needed to develop a project schedule, allocate resources, measure resource utilisation, determine costs, manage risk and close a project. Students will be using MS Project to gain hands-on experience of using industry standard project management software.
Year 3 - Semester 2

Title: Work Placement/Study Abroad

Credits: 30
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Gain a full semester of Workplace experience. A full semester of your degree is dedicated to working in a business or organisation that matches your interests and career aspirations. You can also spend this semester working or studying abroad if you prefer. Either way, this semester builds your CV for graduation and helps you find potential employers whilst still in college. Develop critical, real-life skills that will make you stand out from others when starting your career. You will be fully supported to find the right Work Placement for you by your lecturers and our dedicated Careers & Employability Office.
Year 4 - Semester 1

Title: Commercial Law: Business and Advertising Regulation

Credits: 5
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Entrepreneurship and innovation are recognised as critical to achieving competitive advantage in all organisations. Innovation not only includes and extends beyond the capability to develop and renew product offerings it also encompasses how they are manufactured and delivered to the market. This module examines the role of entrepreneurship and innovation interplay between competition, new ideas, patterns of technological and market change and the structure and development of internal capabilities to manage innovation successfully.

Title: Final Year Business Plan (Elective)

Credits: 15
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Students can work on creating a fully developed business plan that can form the basis of a feasible start-up to be established after graduation with one of LIT’s business incubation centres. Students receive weekly, one-to-one lecturer support whilst working on these business plans.

Title: Final Year Thesis (Elective)

Credits: 15
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Students can choose any topic of particular interest for their final year project. This allows them to prepare in advance for entry into their preferred careers, giving them an advantage in job interviews or postgraduate applications. Students receive weekly, one-to-one lecturer support whilst working on these projects.

Title: International Marketing Strategies

Credits: 5
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The aim of this module is to develop learners’ abilities to evaluate critical issues in international marketing and to equip them with a sound knowledge-base of marketing planning in the international and global arenas. During the course of the module international market analysis will be informed by discussions around the key concepts in international marketing, the strategic context for internationalisation and managing both the international marketing effort and international marketing relationships.

Title: Strategic Management Concepts

Credits: 5
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This module provides an understanding of the main elements and implications of strategy. Strategic position along with the impact on strategy of the macro environment, the industry environment, the organisations strategic capability, the stakeholders and the organisational culture are examined in depth.

Title: Strategic Marketing

Credits: 5
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This module examines the role of marketing in strategy development. The move towards a market-led business should be the starting point in business strategy formulation. The aim of this module is to develop the learner's ability to develop a critical approach in analysing, planning and implementing strategic marketing decisions, bearing in mind the organisation's competitive advantage and financial performance.
Year 4 - Semester 2

Title: Commercial Law: Intellectual Property and Internet Regulation

Credits: 5
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This Commercial Law module deals with Intellectual Property and Internet Regulation. The module is designed to assist the learner in identifying and analysing the legal regulation of the way in which ideas, innovation and artistic endeavour are protected and commercially exploited in the modern digital environment. The module also deals with the law relating to electronic commerce, data protection laws and cybercrime.

Title: Consumer Behaviour

Credits: 5
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The use of contemporary case study material is used to complement academic theory with industry practice to highlight how Consumer Behaviour can have a significant impact in the areas of marketing and business.

Title: Enterprise Financial & Tax Planning

Credits: 5
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The learner will analyse and evaluate financial information to assist with decision making and forecasting while cognisant of the tax implications of such decisions. In detail, the module will contrast business ownership options, assess, and conclude on key financial information, and develop a deeper understanding of financial and tax issues that may apply to a business at critical junctures of its lifecycle.

Title: Strategic Management Practice

Credits: 5
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The module provides a practical understanding of the main elements and implications of strategic management including an understanding of strategic development processes. Together with an understanding of the structures, processes, resources and relationships which form the bases for strategic implementation, the module also investigates how internal leadership styles, varying organisational cultures and change management styles and perspectives impact on the implementation and practice of strategic management.

Are there opportunities for further study?

Successful graduates of this programme are automatically eligible to join our Master of Business in Strategic Management and Marketing and our MSc in Digital Marketing.

What are the career prospects?

On successful completion, graduates will possess the necessary enterprise, innovation, marketing and management skills and tools to set up their own business or work in a wide variety of creative positions across diverse corporate settings. Career paths include: