Business Studies in Travel & Tourism - Higher Certificate

What modules will I study?

• Year 1

  Title: Business Management for the Service Industry

  Credits: 10

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  The aim of this module is to introduce learners to the core principles of business studies ( management, accounting and economics) and their application in the services sector.

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  Title: Media Communications and Personal Development

  Credits: 10

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  The aim of this module is to introduce personal, academic and career development within the context of the student’s programme of study, previous experiences and future aspirations. It will enable learners to communicate effectively with a variety of stakeholders in a commercial context. A particular focus on the development of knowledge, understanding and skills for communicating. Formal lectures and tutorials will introduce core concepts and explore application to case studies of work based problems. Active learning will support work-based learning, with participants acting as 'critical friends' to one another as they apply of theoretical learning to live scenarios. Students will be required to practice communication skills in particular real life situations and to present written reviews of same.

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  Title: Research and Information Technology

  Credits: 10

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  The aim of this module is to introduce students to methods used for the purposes of academic and business research and to equip students with the foundations of statistics and IT skills required to undertake research. 

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  Title: Tourism Operations

  Credits: 10

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  To introduce learners to the fundamental concepts of food and beverage service and the principles and use of dedicated Information Technology within the tourism and hospitality sector.

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  Title: Tourism Studies

  Credits: 10

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  The aim of this module is to introduce learners to the main elements that comprise the tourism industry and to outline key principles, practices and philosophies.

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  Title: Travel Operations and Geography

  Credits: 10

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  Using maps, case studies, travel itineraries, statistics and other techniques, the Travel Operations and Geography module aims to introduce an array of established and emerging destinations to the student through theoretical and practical applications. It will also provide students with an in-depth insight into contemporary transport management in the global travel industry.

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• Year 2

  Title: Business Decision Making and Applications

  Credits: 10

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  The aim of this module is to introduce learners to the core principles of budgeting, costing and managing cash flows and their application in industry. Learners will actively learn the use of widely recognised accounting packages.

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  Title: Information Technology and E-Commerce

  Credits: 10

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  This module will provide learners with a comprehensive knowledge of the key internet and web technologies that are critical to businesses with particular emphasis on planning & implementation of a functional enterprise website. In addition to practical web development skills, this modules introduces learners to the context and importance of managing the digital presence of an organisation across different media and the potential that e-commerce holds for their industry sector.

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  Title: Innovative Tourism Product Development

  Credits: 10

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  The aim of this module is to consider the vital role of special interest tourism in destination development. The module is focused on innovation and creativity within the sector and will offer learners the opportunity to develop a new product or service concept, thereby applying the knowledge acquired.

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  Title: Management of the Visitor Experience

  Credits: 10

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  The aim of this module is to provide learners with an understanding of the design, development and management of visitor attractions and the importance of the visitor experience.

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  Title: Marketing Principles

  Credits: 10

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  The aim of this module is to introduce learners to the principles of marketing and how it functions as a core part of the current business environment.

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  Title: Tourism and Event Law

  Credits: 10

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  The aims of this module are to introduce the learner to the legal system and to give the learner a knowledge and understanding of selected areas of law relevant to a business in the event, hospitality and tourism industry. This knowledge and understanding will give the learner a broad knowledge of how the legal system works, enable the learner to limit the legal exposure of the business and liaise effectively with legal advisers. As law is an ongoing and dynamic subject the syllabus content will be expanded or modified, as the case may be, to reflect developments in the law set out in this module.

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