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Business in Event Management - Higher Certificate

Course Code: US291




2 Years


Hospitality, Tourism & Wellness

CAO Points


Course Type

Direct Entry



The Higher Certificate in Business Studies with Event Management will appeal to students who wish to pursue a management career in the event industry. The event sector offers huge opportunities for our graduates, in terms of employability but also in terms of the dynamic work it presents.  

Students of this programme will gain practical business know-how grounded in the event sector as this programme provides a broad introduction to event management principles and practice. 

Our lecturing team have a wealth of industry experience behind them, combined with practical/live modules and opportunities to study abroad, this programme makes for a very practical and engaging learning space.  

On completion of year 2 students will have the option to transfer into the BBs (Hons.) in Business Studies with Event Management. This programme contains a significant work placement in Year 3, giving students the chance to take classroom knowledge to the workplace. The programme has professional links with many of the Event Industry organisations and students have had significant success gaining employment on completion of the course. 


The Higher Certificate in Business Studies with Event Management programme has professional links with the Irish Hospitality Institute, Irish Hotels Federation, Fáilte Ireland and AIPCO.  


Note: Students will be required to provide €200 approx. payable during the first week of college. This money is for payment of uniforms, safety shoes and contribution to field trips which will take place during the first year of study.  

What are the entry requirements?

Applicants must have 5 O6/H7 grades or higher at Ordinary Level in 5 Leaving Certificate subjects. Two of these subjects must include *Mathematics and a Language (English or Irish).

*Foundation Level Maths at Grade F2 or higher is acceptable as meeting the Mathematics requirement for this course.

Applicants presenting QQI FET/FETAC qualifications must hold a Full Level 5 Award totalling 120 Credits.

Applicants presenting qualifications other than those mentioned above will be assessed on an individual basis.

Mature Applicants (i.e. over 23) are exempt from the normal entry requirements. 

Who can I contact?

What modules will I study?

  • Year 1

    Title: Business Management for the Service Industry

    Credits: 10

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    The aim of this module is to introduce learners to the core principles of business studies ( management, accounting and economics) and their application in the services sector.

    Title: Corporate and Entertainment Events

    Credits: 10

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    The aim of this module if to provide learners with an overview of a variety of corporate and entertainment events and to illustrate the practical issues involved in managing such events.

    Title: Event Operations

    Credits: 10

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    To introduce learners to the fundamental concepts of food and beverage service and the principles and use of dedicated Information Technology within the events and hospitality sector.

    Title: Event Planning

    Credits: 10

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    The aim of this module is to introduce students to the events industry and to establish an understanding for the development of event ideas and the planning processes required to organise professional events.

    Title: Media Communications and Personal Development

    Credits: 10

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    The aim of this module is to introduce personal, academic and career development within the context of the student’s programme of study, previous experiences and future aspirations. It will enable learners to communicate effectively with a variety of stakeholders in a commercial context. A particular focus on the development of knowledge, understanding and skills for communicating. Formal lectures and tutorials will introduce core concepts and explore application to case studies of work based problems. Active learning will support work-based learning, with participants acting as 'critical friends' to one another as they apply of theoretical learning to live scenarios. Students will be required to practice communication skills in particular real life situations and to present written reviews of same.

    Title: Research and Information Technology

    Credits: 10

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    The aim of this module is to introduce students to methods used for the purposes of academic and business research and to equip students with the foundations of statistics and IT skills required to undertake research. 

  • Year 2

    Title: Applied Event Management

    Credits: 10

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    This module is to allow the students to be able to develop, create and organise an event(s). It is designed to help students learn the leadership and management skills needed to plan event(s) including developing timelines, delegating tasks, designing publicity, coordinating a team, managing group dynamics, leading meetings, handling emergencies and evaluating an event. It fosters innovative thinking and entrepreneurship. This is primarily an applied module often linking in with college event demands. Student commitment, participation and ability to achieve results will figure prominently into the grading process. This module will enable students to build a portfolio of work.

    Title: Business Decision Making and Applications

    Credits: 10

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    The aim of this module is to introduce learners to the core principles of budgeting, costing and managing cash flows and their application in industry. Learners will actively learn the use of widely recognised accounting packages.

    Title: Event Production and Design

    Credits: 10

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    The aim of this module is to introduce learners to the concepts of creativity, event design and the equipment used in the events industry.

    Title: Information Technology and E-Commerce

    Credits: 10

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    This module will provide learners with a comprehensive knowledge of the key internet and web technologies that are critical to businesses with particular emphasis on planning & implementation of a functional enterprise website. In addition to practical web development skills, this modules introduces learners to the context and importance of managing the digital presence of an organisation across different media and the potential that e-commerce holds for their industry sector.

    Title: Marketing Principles

    Credits: 10

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    The aim of this module is to introduce learners to the principles of marketing and how it functions as a core part of the current business environment.

    Title: Tourism and Event Law

    Credits: 10

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    The aims of this module are to introduce the learner to the legal system and to give the learner a knowledge and understanding of selected areas of law relevant to a business in the event, hospitality and tourism industry. This knowledge and understanding will give the learner a broad knowledge of how the legal system works, enable the learner to limit the legal exposure of the business and liaise effectively with legal advisers. As law is an ongoing and dynamic subject the syllabus content will be expanded or modified, as the case may be, to reflect developments in the law set out in this module.

Are there opportunities for further study?

Upon completion of this course students will be able to progress on to the Level 8 BBs (Hons) in Business Studies with Event Management, subject to availability of places. 

What are the career prospects?

Graduates will have experienced all facets of Event Management to provide them with the best education to suit today’s economy and diverse event management industry. A graduate will find a diverse range of career opportunities both in Ireland and abroad and they can expect to find employment in a variety of event, public relations and entertainment enterprises including arts and music festivals, charitable non-profit organisations, community development organisations, conference and convention centres, event management agencies, hotels, multinational companies, national and regional tourism organisations, public relations firms, public sector organisations, sports and leisure centres.

More Information

The course is very suited to students who have a keen interest in meeting people, organising events and working as a part of a team. This programme also offers students the opportunity to travel and work in many different parts of this ever growing industry namely events, sports, tourism, hospitality, and corporate business. Overall, it is ideal for anyone who has the responsibility for planning and organising events or those who wish to become involved in this activity.