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Digital Marketing (Higher Diploma, L8, 60 ECTS)





2 Years


Marketing, Enterprise & Digital Communications

Start Date


Course Type

Flexible & Professional



This part-time programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in Digital Marketing. This programme will be of interest to those with a non-business qualification, but with experience of or interest in marketing and who may be considering moving into a digital-marketing role, along with those self-employed or in employment who require cross-skilling or up-skilling in digital marketing techniques but with a strong focus on the relationship between the various business support functions, including marketing, strategy and digital marketing.

Marketing, and increasingly, digital marketing, permeates through every industry sector and to progress in any organisation will require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate in the workplace. This programme covers the key principles of digital marketing, including assessing the impact of digital technology on the practice of marketing, integrating social media tools into a marketing communications strategy, effectively using different forms of digital marketing in the development of an online presence, along with developing a plan for marketing a product or business online.

What are the entry requirements?

An honours degree (Level 8) in a non-digital marketing or a non-cognate discipline or approved equivalent qualification. Priority of entry will be given to applicants with a higher classification of award.


Special Case Registration: Prospective participants who do not meet the entry requirements for the programme detailed above, but who may qualify for admission by meeting certain other equivalent criteria, should apply to the Department of Flexible Learning Office for consideration.

ENGLISH LANGUAGE: Applicants who do not have English as their first language must ensure they satisfy English Language requirements. For entry to undergraduate courses, a minimum score of 5.5 in an IELTS exam is required. For postgraduate courses, a minimum of 6.0 is required. It is the responsibility of the applicant to ensure their English proficiency meets these requirements.

Who can I contact?

What modules will I study?

  • Principles of Marketing

  • Social Media Marketing 

  • Global Business Management 

  • Website Design and Optimisation 

  • Sales Processes 

  • Strategic Sales Management 

  • Brand Management 

  • Digital and Data Analysis 

  • International Marketing 

  • Mobile and Local Marketing 

  • Strategic Management Concepts 

  • Strategic Management Practice 

Are there opportunities for further study?

More Information


Modules are to be delivered over a 2-year, 4 semester basis in a blended learning format. That is classes are once a week either online live or face-to-face at Moylish (or occasionally/perhaps at another TUS campus to be determined) on a Tuesday or Wednesday evening for 2 hours from 7pm.  

What will the time commitment be?

Each 5 credits will normally equate to approximately 100 Total Learning Hours. Total Learning Hours includes the time you spend in class (lectures, tutorials, practical elements) and the time you spend completing work outside of college.  The balance between these two varies by discipline, and by level of study. You should bear in mind that the workload will increase at particular times e.g. when assignments are due.


Most modules are 100% continuous assessment. Some modules may have a formal end of term exam (dependent on Covid-19 guidelines)


Higher Diploma in Business in Digital Marketing (Level 8, 60 Credits)

Application Deadline

15th August 2021

For queries relating to the course

Contact: Department of Flexible Learning

LIT Moylish, Tel: 061 293094


For academic queries contact James Dooley at

Course Fees

€5,500 is the full fee for 2 years. Instalment payment plans are available to spread the payments.

Click here for all Flexible Learning Policies & Procedures





Please be aware that video and photography content on this website was produced prior to COVID-19