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Higher Diploma in Business in Digital Marketing

Status: Closed




1 Year


Marketing, Enterprise & Digital Communications

Start Date


Course Type

Flexible & Professional



This part-time programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in Digital Marketing. This programme will be of interest to those with a non-business qualification, but with experience of or interest in marketing and who may be considering moving into a digital-marketing role, along with those self-employed or in employment who require cross-skilling or up-skilling in digital marketing techniques but with a strong focus on the relationship between the various business support functions, including marketing, strategy and digital marketing.

Marketing, and increasingly, digital marketing, permeates through every industry sector and to progress in any organisation will require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate in the workplace. This programme covers the key principles of digital marketing, including assessing the impact of digital technology on the practice of marketing, integrating social media tools into a marketing communications strategy, effectively using different forms of digital marketing in the development of an online presence, along with developing a plan for marketing a product or business online.

What are the entry requirements?

An honours degree (Level 8) in a non-digital marketing or a non-cognate discipline or approved equivalent qualification. Priority of entry will be given to applicants with a higher classification of award.


Special Case Registration: Prospective participants who do not meet the entry requirements for the programme detailed above, but who may qualify for admission by meeting certain other equivalent criteria, should apply to the Department of Flexible Learning Office for consideration.

ENGLISH LANGUAGE: Applicants who do not have English as their first language must ensure they satisfy English Language requirements. For entry to undergraduate courses, a minimum score of 5.5 in an IELTS exam is required. For postgraduate courses, a minimum of 6.0 is required. It is the responsibility of the applicant to ensure their English proficiency meets these requirements.

Who can I contact?

What modules will I study?


  • Principles of Marketing
  • Brand Management
  • Mobile & Local Marketing
  • Social Media Marketing
  • Website Design & Optimization
  • International Marketing
  • Global Business Management
  • Digital and Data Analytics
  • Sales Processes
  • Strategic Sales Management
  • Strategic Management Concepts
  • Strategic Management Practice

Are there opportunities for further study?

Master of Business in Marketing Management. Please click here for further details.

Postgraduate Diploma in Digital Marketing and Analytics.

Postgraduate Diploma in Data Analytics.

More Information


This programme is delivered two evenings per week (on campus & online), three hours per evening, for the full duration of the programme. The majority of the material will be delivered online. Lectures will take place at the LIT Moylish Campus as outlined below.

The programme will run from September 2021 to end of August 2022. On campus classes will run as follows:

Limerick: Wednesday evenings from 6.30pm to 9.30pm

What will the time commitment be?

Each 5 credits will normally equate to approximately 100 Total Learning Hours. Total Learning Hours includes the time you spend in class (lectures, tutorials, practical elements) and the time you spend completing work outside of college.  The balance between these two varies by discipline, and by level of study. You should bear in mind that the workload will increase at particular times e.g. when assignments are due.


Learners are assessed by means of assignments across all modules. In completing these assignments learners will be expected to apply theoretical concepts to their own individual workplace. All employer information obtained by the learner to complete assignments will be treated confidentially. There will also be a number of in-house exams (TBC). These will take place during the day, Monday-Friday and will be confimed closer to exam time.


Higher Diploma in Business in Digital Marketing (Level 8, 60 Credits)

Application Deadline


For queries relating to the course

Contact: Department of Flexible Learning

LIT Moylish, Tel: 061 293055


For academic queries contact James Dooley at

Course Fees

€5,500 TBC for 2021.

This programme was 90% Springboard funded for employed applicants and 100% Springboard funded for unemployed applicants in 2020. The fee to be paid for employed applicants was €550 in 2020.

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for employability, inclusion and learning 2014-2020



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