Skip to main content

International Business (L8, 60 ECTS)

Status: REGISTER INTEREST


Level

08

Duration

1 Year

Department

Marketing, Enterprise & Digital Communications


Start Date

TBC

Course Type

Flexible & Professional

Location

Blended

This part-time programme is aimed at non-business graduates who are looking to advance their careers by achieving a qualification in International Business. This programme will cover the key principles of International Business and is structured to maximise student learning through facilitating students to consider the implementation of such concepts and principles in a work environment. For Irish firms to survive and prosper in an increasingly turbulent and competitive international environment, an additional range of skills and expertise will need to be further developed by business owners, managers and their staff alike.

On completion, the student will achieve the following:

  • Devise foreign market entry strategies for firms looking to expand their operations outside of Ireland
  • Apply knowledge of international trade patterns in manufacturing and services to identify locations for doing business globally
  • Conduct comparative analyses of foreign markets
  • Advise on how to do business in and with the UK post-Brexit and the EU
  • Use management skills to develop an internationalisation strategy

Business permeates through every industry sector and to progress in any organisation will demand graduates to have not only skills in their relevant fields but also the business skills to operate in a commercial business environment. This programme covers the key principles of business, management but with a strong emphasis on the international aspects of operating a business.

What are the entry requirements?

An honours degree (level 8) in a non-business or a non-cognate discipline or approved equivalent qualification. Priority of entry will be given to applicants with a higher classification of award.

OR

Special Case Registration:  Prospective participants who do not meet the entry requirements for the programme detailed above, but who may qualify for admission by meeting certain other equivalent criteria, should apply to the Department of Flexible Learning office for consideration.

ENGLISH LANGUAGE: Applicants who do not have English as their first language must ensure they satisfy English Language requirements. For entry to undergraduate courses, a minimum score of 5.5 in an IELTS exam is required. For postgraduate courses, a minimum of 6.0 is required. It is the responsibility of the applicant to ensure their English proficiency meets these requirements.

Who can I contact?

What modules will I study?

  • Strategic Management Concepts
  • Microeconomics
  • Enterprise and Innovation
  • International Marketing Strategies
  • People Management Concepts & Practice
  • Doing Business in the UK and EU
  • Strategic Management Practice
  • Macroeconomics
  • New Venture Planning
  • Global Business Management
  • Essentials of Organisational Behaviour
  • The Evolving World Economy

  • Year 1

    Title: Microeconomics for Business

    Credits: 05 Credits

    read more »

    The aim of this module is to provide learners with an understanding of the microeconomic factors affecting individual and business decisions which, in turn, affect the demand and supply of goods and services throughout an economy. The module will develop learners’ ability to analyse the choices individuals, businesses and governments make in allocating resources for optimal efficiency.  The course will make considerable use of case studies and business examples to demonstrate how economic principles relate to the world of business and in understanding business problems.


    Title: Strategic Management Concepts

    Credits: 05 Credits

    read more »

    Managers must develop an understanding of the dynamics of their industries, the trends in other aspects of the organisation’s external environment, and the organisation’s internal capabilities and resources. They must be able to think creatively so that they can craft their strategies to develop a source of competitive advantage for their organisations. Strategic management seeks to understand the challenges and the environment in which the business operates, the direction the management intends to head and the tasks of implementing the chosen strategy successfully.

    This module aims to equip the learner with the core concepts, frameworks, and techniques of strategic management and to apply this understanding in analyses and discussions of business cases. While the theoretical part of the module concentrates upon the fundamental factors that determine business success, the practical part is about acquiring deep insights into the determinants of business success from specific cases. With an emphasis on the case-study method, this module will develop learners’ ability to solve problems and think critically with the aid of strategic management concepts, tools, techniques, frameworks and methodologies.


    Title: International Marketing

    Credits: 05 Credits

    read more »

    The aim of this module is to develop learners’ abilities to evaluate critical issues in international marketing and to improve their skills in international marketing planning. During the course of the module this analysis will be informed by discussions around the key concepts in international marketing, the strategic context for internationalisation and managing both the international marketing effort and international marketing relationships.


    Title: Enterprise and Innovation

    Credits: 05 Credits

    read more »

    In this module students will examine the concepts of entrepreneurship as an academic discipline, synthesising those concepts with other business disciplines and seeing how they are affected in theory and practice within the environment of the small- and medium sized enterprise. A specific focus on the role of innovation in entrepreneurship will allow learners to examine the processes of creative thinking and idea generation.


    Title: The World Economy - Change, Culture and Communication

    Credits: 05 Credits

    read more »

    The aim of this module is to provide students with a stimulating and solid grounding in the changing economic, cultural and communication factors underpinning international marketing and management. Students will develop a strong awareness of the historical context of modern day capitalism, population and resources, changing world trade patterns, the developing world, and language and intercultural communication in the global workplace.


    Title: Human Resource Management

    Credits: 05 Credits

    read more »

    This module provides an introduction to the theory and practice of human resource management in the modern workplace and the current key issues and debates in the field.  It addresses the conceptual frameworks and best practices that underpin people management and performance in organisations. It also provides an opportunity to develop and practice the skills and competencies of managing people,


    Title: Macroeconomics for Business

    Credits: 05 Credits

    read more »

    The aim of this module is to provide learners with an understanding of the macroeconomic business environment. Through studying the factors that affect the economy as a whole, learners will enhance their ability to analyse, solve and predict a variety of macroeconomic issues affecting business.  Through the use of real business examples and case studies, students will have the opportunity to reflect on the learning and see how economic ideas and theories relate to different issues.


    Title: Strategic Management Practice

    Credits: 05 Credits

    read more »

    Strategic Management Practice examines theory and practice of strategic management in an organisational context. The module provides a conceptual understanding of the main elements and implications of strategic management including an understanding of strategic development processes. The focus of this module is on strategy in action. It is concerned with how a strategy actually takes shape in an organisation and what strategists actually do. The module begins by looking at how managers can assess the performance of strategic options available to the organisation and evaluate alternatives. The learner will understand how strategy actually develops in organisations, along with the importance of the relationships between strategy, structures and systems. The leadership of strategic change is examined; change context matters. The module concludes by discussing what strategists themselves actually do and examines key issues in the practice of strategy.


    Title: Global Business Management

    Credits: 05 Credits

    read more »

    The aim of this module is broaden the learners’ understanding of marketing management practice into the global arena. Developments in the global economic environment will be examined in-depth and the subsequent repercussions for strategic marketing management will be studied.


    Title: New Venture Planning

    Credits: 05 Credits

    read more »

    The aim of this module to build upon learners understanding of business enterprise operations by applying that learning to the practical environment of new venture creation and planning. Creative thinking, contingency planning and entrepreneurial behaviour in general will be encouraged through understanding and engaging with the processes and challenges of creating, sustaining and growing new ventures.


    Title: Doing Business in the UK and EU

    Credits: 05 Credits

    read more »

    Europe is home to a multitude of global organisations and is an obvious choice for any business looking to expand internationally. This module explores doing business in Europe, with a focus on the UK and EU countries. Students will learn the rules for starting a new business or expanding into the UK and an EU country, including legal requirements and intellectual property rights. They will also explore the requirements for recruiting staff and maintaining staff welfare. Students will analyse the guidelines for trading in and with the UK and EU countries. Finally, students will learn about funding, supports for entrepreneurs and the rules and guidelines for public contracts in the EU and UK markets.

     


    Title: Organisational Behaviour

    Credits: 05 Credits

    read more »

    This module explores the social cognitive dynamic of how people thing, feel and behave in the workplace. at an individual, group-team and organisational level.  It uncovers the conceptual frameworks and theories that underpin workplace behaviour and critically assesses the behavioural challenges of the modern workplace.  It also provides opportunities to put these theories into practice, develop skills and to gain greater insight and self awareness.


Are there opportunities for further study?

More Information

Delivery

This programme will be delivered on campus one evening per week, three hours per evening, for the full duration of the programme. The rest of the material will be delivered online.*

*TBC by programme team prior to course commencement

What will the time commitment be?

Each 5 credits will normally equate to approximately 100 Total Learning Hours. Total Learning Hours includes the time you spend in class (lectures, tutorials, practical elements) and the time you spend completing work outside of college.  The balance between these two varies by discipline, and by level of study. You should bear in mind that the workload will increase at particular times e.g. when assignments are due.

Assessment

Learners are assessed by means of assignments across all modules. In completing these assignments, learners will be expected to apply theoretical concepts to their own individual workplace. All employer information obtained by the learner to complete assignments will be treated confidentially.

Qualification

Higher Diploma in Business in International Business (Level 8, 60 Credits)

Application Deadline

TBC 22-23

For queries relating to course content:

Flexible@lit.ie

Course Fees

€5,700

Click here for all Flexible Learning Policies & Procedures