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BBs (Hons) in Business Studies with Travel and Tourism Management

Course Code: LC293


Level

08

Duration

4 Years

Department

Sport, Leisure & Tourism


CAO Points

299

Course Type

Undergraduate - CAO

Location

Limerick

This course will appeal to students who wish to pursue a management career in the travel and tourism industry.  Student receive a broad introduction to travel and tourism management principles and practice while gaining a practical business know-how required for the sector. This course enable student to forge many professional links with organisations such as the Irish Hotels Federation, Fáilte Ireland, Tourism Ireland and the Norther Ireland Tourist Board.

 

 

 

What are the entry requirements?

Leaving Cert

A minimum of 2 H5 & 4 O6/H7 grades in six Leaving Certificate subjects, including Mathematics and English or Irish.  Foundation Level Mathematics at grade F2 or higher is acceptable as meeting the Mathematics requirement for this programme.                                                             

Mature Applicants

Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.

 

 

 

Who can I contact?

What modules will I study?

  • Year 1

    Title: Travel Operations and Geography

    Credits: 10 Credits

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    Using maps, case studies, travel itineraries, statistics and other techniques, the Travel Operations and Geography module aims to introduce an array of established and emerging destinations to the student through theoretical and practical applications. It will also provide students with an in-depth insight into contemporary transport management in the global travel industry.


    Title: Tourism Studies

    Credits: 10 Credits

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    The aim of this module is to introduce learners to the main elements that comprise the tourism industry and to outline key principles, practices and philosophies.


    Title: Media Communications and Personal Development

    Credits: 10 Credits

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    The aim of this module is to introduce personal, academic and career development within the context of the student’s programme of study, previous experiences and future aspirations. It will enable learners to communicate effectively with a variety of stakeholders in a commercial context. A particular focus on the development of knowledge, understanding and skills for communicating. Formal lectures and tutorials will introduce core concepts and explore application to case studies of work based problems. Active learning will support work-based learning, with participants acting as 'critical friends' to one another as they apply of theoretical learning to live scenarios. Students will be required to practice communication skills in particular real life situations and to present written reviews of same.


    Title: Business Management for the Service Industry

    Credits: 10 Credits

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    The aim of this module is to introduce learners to the core principles of business studies ( management, accounting and economics) and their application in the services sector


    Title: Research and Information Technology

    Credits: 10 Credits

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    The aim of this module is to introduce students to methods used for the purposes of academic and business research and to equip students with the foundations of statistics and IT skills required to undertake research. 


    Title: Tourism Operations

    Credits: 10 Credits

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    To introduce learners to the fundamental concepts of food and beverage service and the principles and use of dedicated Information Technology within the tourism and hospitality sector.


  • Year 2

    Title: Business Decision Making and Applications

    Credits: 10 Credits

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    The aim of this module is to introduce learners to the core principles of budgeting, costing and managing cash flows and their application in industry. Learners will actively learn the use of widely recognised accounting packages.


    Title: Information Technology and E-Commerce

    Credits: 10 Credits

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    This module will provide learners with a comprehensive knowledge of the key internet and web technologies that are critical to businesses with particular emphasis on planning & implementation of a functional enterprise website. In addition to practical web development skills, this modules introduces learners to the context and importance of managing the digital presence of an organisation across different media and the potential that e-commerce holds for their industry sector.


    Title: Innovative Tourism Product Development

    Credits: 10 Credits

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    The aim of this module is to consider the vital role of special interest tourism in destination development. The module is focused on innovation and creativity within the sector and will offer learners the opportunity to develop a new product or service concept, thereby applying the knowledge acquired.


    Title: Tourism and Event Law

    Credits: 10 Credits

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    The aims of this module are to introduce the learner to the legal system and to give the learner a knowledge and understanding of selected areas of law relevant to a business in the event, hospitality and tourism industry. This knowledge and understanding will give the learner a broad knowledge of how the legal system works, enable the learner to limit the legal exposure of the business and liaise effectively with legal advisers. As law is an ongoing and dynamic subject the syllabus content will be expanded or modified, as the case may be, to reflect developments in the law set out in this module.


    Title: Marketing Principles

    Credits: 10 Credits

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    The aim of this module is to introduce learners to the principles of marketing and how it functions as a core part of the current business environment.


    Title: Management of the Visitor Experience

    Credits: 10 Credits

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    The aim of this module is to provide learners with an understanding of the design, development and management of visitor attractions and the importance of the visitor experience.


    Title: French 2

    Credits: 10 Credits

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    The aim of this module is to further develop language skills to a level sufficient to communicate in French accurately in both commercial and everyday situations and to introduce the learner to the language in commercial life.


  • Year 3

    Title: Human Resource Management

    Credits: 10 Credits

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    The aim of this module is to provide students with an understanding of the human resource management function in the context of the unique nature of the service workforce.


    Title: Entrepreneurship & Business Planning

    Credits: 10 Credits

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    The aim of this module is to introduce students to the entrepreneurial process and to equip them with the required skills to prepare a business plan relevant to their industry sector. The module aims to consolidate learners’ knowledge and skills in Market Research, Marketing, Operational and Financial Accounting discipline areas acquired in Stages 1 – 3 of their programme of study culminating in the preparation of a Business Plan with potential to transform creative ideas into commercially viable businesses.


    Title: Travel & Tourism Work Placement

    Credits: 30 Credits

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    The aim of the industrial placement component is to enhance formal academic education with experiential learning by allowing learners to develop inter-personal skills, a high level of client awareness, an integrated knowledge base and a strong professional identity within a tourism environment. Placement provides learners with valuable work experience that is relevant to the Bachelor of Arts in Business Studies with Travel and Tourism Management programme.


    Title: International Destination Management

    Credits: 10 Credits

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    This module will identify the core principles of sustainable development and examine how they can be put into practice with the aim of making various tourism types and destinations more sustainable. This will involve an in-depth evaluation of good practice on the part of the tourism industry, governments and host communities, non-government organisations and tourists. Environmental, economic and cultural aspects of sustainability will be considered. A practical focus will be adopted through the use of international case studies and classroom-based exercises.

     

    The aim of this core module is to develop an understanding of managing destinations. Students learn about different approaches to tourism planning, explore the interplay between various stakeholders in the tourism planning process and consider the importance of effective tourism planning to destination development. The module examines the restructuring of established tourist regions and resorts, the challenges inherent in tourism planning, decision-making and the role of sustainability. This module is designed to provide an overview of development in international travel and tourism. Reflecting the growing recognition that all forms of tourism need to be carefully managed so that they become increasingly more sustainable over time, this module will provide a critical perspective on the application of the principles of sustainable development to the context of the tourism industry. The module will adopt a practical focus to examine how management techniques can be applied in an attempt to make different forms of tourism more sustainable. Designing and implementing effective management strategies and policies for sustainable tourism requires a sound knowledge of the concept of sustainable development and how it applies to the context of tourism.


  • Year 4

    Title: Strategic Management

    Credits: 10 Credits

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    The aim of this module is to develop the learner’s analytical skills and decision making ability by integrating the various disciplines and functions studied to date. It will focus on the role of strategic management in the tourism / event industry and the importance of strategic decisions at all levels of the organisation. Strategic management theory is applied through an integrated consultancy project and case study analysis.


    Title: Financial Management

    Credits: 10 Credits

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    The aim of this module is for learners to appreciate the role that financial management plays in organisations and to apply the core concepts to help learners make strategic decisions which will allow them, as managers, to successfully manage and grow organisations


    Title: Marketing Management

    Credits: 10 Credits

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    The aim of this module is to broaden learners knowledge of marketing strategy and application of service marketing management concepts. This learning is augmented by active engagement in an integrated consultancy project for a real-life organisation in the learners’ industry sector as well as exemplar case studies.


    Title: Global Tourism Issues

    Credits: 10 Credits

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    This module is designed to evaluate and critically assess the key global issues that have significance in tourism in a global, European and Irish context. This module explores the ways in which meanings, forms and management of tourism are being transformed in post-industrial societies. Students will investigate current social, economic and environmental conditions, and the impact these conditions have on shaping the contemporary tourism industry and its markets. Contemporary manifestations of heritage, culture, sustainability and ethics within tourism are analysed, alongside discussions of the implications of climate change and the growth in ICT for tourism practice. Particular reference is made to the emergence of niche forms of tourism. In summary, this module aims to develop students’ understanding of the nature of the contemporary tourism industry and of the external social, environmental and economic context it operates within. It will also equip students with the necessary skill which will enable them to undertake graduate level employment within the tourism industry.


    Title: Research Thesis

    Credits: 20 Credits

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    The aim of the Research Thesis module is to consolidate learners’ knowledge from previous years in a capstone research thesis in their specialism area.

     

    This module provides students with the opportunity to focus on a specific area of interest by producing a self- managed, analytical, in-depth evaluation of a relevant issue or topic. It provides the student with the opportunity to study a chosen and approved topic in depth and to draw on previous studies. Students will be able to pursue an empirical study, possibly with an applied focus, if they wish, but the opportunity will also be there to undertake a conceptual literature based study. This module will enable students to demonstrate that they can take substantial responsibility for their own learning. It does this by offering them the opportunity to choose, undertake and report upon a major investigation of a selected topic relevant and/or in conjunction with to the tourism and events industry.

     

    Students’ will define a clear research question and identify the objectives of their research and then review and synthesise existing knowledge in a literature review. Students’ will design the research method and collect the data and in turn they will analyse and critically discuss their results in relation to their research question and objectives. By challenging students to manage their own learning, the research thesis makes a major contribution to their overall Level 8 classification process.


Are there opportunities for further study?

Graduates of this course are eligible to progress onto taught postgraduate or research masters in a similar field. 

What are the career prospects?

Graduates will have a diverse range of career opportunities both in Ireland and abroad and they can expect to find employment in a variety of different areas such as tourism enterprises, community development organisations, national and regional tourism bodies and hospitality and travel organisations.