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BSc (Hons) in Creative Media and Design

Course Code: LC517


Level

08

Duration

4 Years

Department

Art & Design


CAO Points

234

Course Type

Undergraduate - CAO

Location

Clonmel

This programme is focussed on the creation of digital media experiences. You will gain knowledge and skills related to Interface & User Experience Design, Interaction Design, Augmented and Mixed Reality, Web Technologies & Motion Graphics.

What are the entry requirements?

Leaving Certificate

A minimum of 2 H5 & 4 O6/H7 grades in six Leaving Certificate subjects, including Mathematics and English or Irish.

Mature Applicants

Candidates applying as mature applicants may be required to attend an interview and may be requested to take an aptitude test to prove their suitability for a place on this programme.

International Applicants

Non-EU applicants should apply directly to the International Office at LIT allowing plenty of time for completing the visa process. Applications for September start should be made by July 1st at the latest.
Contact: International@LIT.ie   

Who can I contact?

Interview with Creative Media & Design Graduate Stuart Mackey

Interview with Creative Media & Design Graduate Stuart Mackey

What modules will I study?

  • Year 1

    Title: Multimedia Technology

    Credits: 05 Credits

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    This module aims to give learners a firm understanding of the fundamentals of computer architecture, network architecture, web architecture and multimedia file storage formats.

     


    Title: Audio Storytelling

    Credits: 05 Credits

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    The aim of this module is to introduce learners to digital audio systems and to give them the understanding of the principles and practice of audio creativity, recording and mixing which is required to create high quality audio content for digital media video, animation and applications.


    Title: Visual Language

    Credits: 10 Credits

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    The aim of this module is to introduce the learner to the elements of Visual Language and Design Principles. Learners will develop, experiment and apply the use of space, image, type and colour to communicate ideas and information with clarity and effect.


    Title: Interpersonal Development

    Credits: 05 Credits

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    Interpersonal Development is an interactive, workshop-style module that helps students develop their personal effectiveness. Core components include; learning styles, interpersonal psychology, effective communication and professional presentations.


    Title: Design Studio I - Critical & Creative Thinking

    Credits: 05 Credits

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    This course will introduce learners to the principles and concepts related to critical thinking, creative thinking and creativity. Students will begin by exploring the nature of creativity. Learners will then explore the development of creativity and creative problem solving techniques including the evaluation of potential ideas. Critical thinking will then be examined to develop learners ability to determine the causes of problems and consequences of actions. In addition, the module will also develop the learners ability to accept taking risks and potential failures in the pursuit of innovative solutions and ideas.

    The module will be based on a student-centered learning approach and utilise workshop based exploration of topics with significant elements of problem-based learning.


    Title: Digital Media Management and Networks

    Credits: 05 Credits

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    The aims of this module is to provide learners with an understanding of fundamental concepts of computer systems, files, network communication, internet protocols and technologies required to manage digital media


    Title: Interactive Programming I

    Credits: 05 Credits

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    Interactive Programming I introduces programming concepts to students. This module utilises graphical objects to contextualise the application of programming in a digital media environment.


    Title: Design Studio II - Interaction Design

    Credits: 05 Credits

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    In this module the learner is introduced to interaction design through a user centered approach to the design of digital products. The learner explores how best to support user interactions with digital products in a context sensative, goal orienatated manner.


    Title: Motion Graphics I

    Credits: 05 Credits

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    The primary aim of this module is to explore the foundations of motion graphics. Design for screen, effective use of typography, graphical elements, sound, video, and motion are covered with simple animations, logo and shape motion, and environmental visual effects.


    Title: 3D Modelling I - Introduction to Modelling for Animation

    Credits: 05 Credits

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    The aim of this module is to introduce the learner to the core techniques and terminology required for the modelling of high quality 3d scenes for use in the entertainment industries. This module will focus on developing the learner's understanding of the technical requirements to successful model a real world hard surface objects. The learner will be introduced to the technical and aesthetic considerations required for the creation of high quality 3d models for use in the entertainment industries.

    The ultimate goal of this module is to introduce methods by which modellers can create topologically efficient and aesthetically pleasing 3d models.


    Title: Visual Design

    Credits: 05 Credits

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    The aim of this module is to broaden the learner's understanding of the elements and principles in Visual Design and Communications.


  • Year 2

    Title: Interactive Programming II

    Credits: 05 Credits

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    Interactive Programming II advances the programming abilities of students. The emphasis of this module is on developing complex event-driven interactive applications that can be deployed to a range of devices (e.g. PC, mobile, tablet, TV) and utilise audio and visual components.


    Title: Design Studio III - User Interface Design

    Credits: 05 Credits

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    In this module the learner builds on acquired visual literacy, critical thinking, creative thinking and interaction design skills, tools and methodologies to build high-fidelity interactive user interfaces that address user goals, technical constraints and are context aware.


    Title: Media Writing

    Credits: 05 Credits

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    This module will help students develop the necessary writing and technical skills to write correctly for different print media. It will also help students develop the necessary analytical skills to write critically about elements of popular print media.

    The module will provide opportunities for the students to develop their potential in creative writing and also develop an appreciation of different writing styles and associated narrative conventions. It will feature a series of exercises designed to lay the foundation for writing press releases.

    The module will also promote the development of functional and creative writing through a variety of workshop and online collaborative methodologies, culminating in the completion of a portfolio of work that can be subsequently reviewed and built on throughout the programme.


    Title: Web Design Techniques

    Credits: 10 Credits

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    10 credit module with focus on HTML5, CSS and 4 weeks intro to JavaScript at end of module.


    Title: Media Capture and Editing

    Credits: 05 Credits

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    The aim of this module is to develop the learners creative and technical skills in producing original digital photographic and video material applying best principles of capture. It's secondary aim is to give learners an understanding of the procedures involved in digital asset pediting and post production to create high−quality content for digital media.


    Title: Front-End Web Technologies

    Credits: 05 Credits

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    This module aims to develop the learners understanding of core front technologies to support interactive web content. It introduces learners to a client-side scripting language and associated tools and then leverages front-end libraries to accelerate the development process.


    Title: Information Visualisation

    Credits: 05 Credits

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    The aim of this module is to introduce learners to information visualisation and to provide them with the skills necessary to understand the principles of effective information visualization and to undertake a series of information visualisation projects.


    Title: Effective Teamwork

    Credits: 05 Credits

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    Effective Teamwork is an interactive module designed to provide students with core theory/concepts central to understanding how to create effective teams and will challenge them to put that theory into practice. Students will gain an understanding of themselves as teamworkers, learn how teams develop via central concepts in social psychology and increase their skill in intervening to increase team effectiveness.


    Title: Motion Graphics II

    Credits: 10 Credits

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    The aim of this module is to develop the learners creative and technical skills in producing motion graphic material based upon their foundational motion graphic and design skills. It’s secondary aim is to give learners an understanding of the procedures involved in adapting visual design to create dynamic high−quality content as digital media.


    Title: Web Content Management Systems

    Credits: 05 Credits

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    This module will introduce learners to Web Content Management Systems and introductory server-side programming techniques.


  • Year 3

    Title: Database Technology

    Credits: 05 Credits

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    The aim of this module is to provide learners with an understanding of fundamental concepts of Database design and implementation.


    Title: Server Side Programming I

    Credits: 05 Credits

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    This module is used to introduce the students to a server side programming language. The students will learn to process web pages and create database driven web applications in addition to advancing theis overall programming skills.


    Title: Interactive Visualisation

    Credits: 10 Credits

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    Interactive Visualisation advances learners programming, mulitmedia technology and interactive design capabilities through the creation of interactive visualisations that leverage generative, data driven visuals combined with supporting hardware that facilitates user interaction.


    Title: Professional Development

    Credits: 05 Credits

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    This module is designed to enable students to develop personal skills that can be used and applied effectively in the professional context. There will be a particular focus on professional career skills. This module focuses on 4 key areas; Myers Briggs Type Indicator, Career Planning, a Professional CV and Effective Interview techniques.


    Title: Audio Environments

    Credits: 05 Credits

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    The aim of this module is to develop the learners creative and technical skills in digital audio production and gain further knowledge in the principles and practice in the art of sound design, mixing and mastering which is required to create high quality audio content for digital media. The secondary aim is to introduce the use of interactive audio technologies.


    Title: Digital Literacies

    Credits: 05 Credits

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    This module will give students the practical and theoretical grounding in digital literacies necessary to assess and leverage influence in online writing. Students will learn about key contemporary communication issues such as identity management in an online context. They will also develop abilities to critically assess both their own online writing and that of others in key media contexts. They will understand the issue of disclosure in online writing.


    Title: Augmented & Mixed Reality Environments

    Credits: 05 Credits

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    This module will explore the design and applications of Augmented Reality and Mixed Reality environments.


    Title: Management of Digital Media Projects

    Credits: 05 Credits

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    This module will give students a theoretical and practical knowledge of how to manage a Digital Media project over its entire project lifecycle from project proposal and scoping stage through planning, scheduling and execution.


    Title: Interaction Design: Research Methods

    Credits: 05 Credits

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    To provide learners with a fundamental knowledge of the processes and techniques used in indentifying user needs with regard to interactive products and establishing user requirements.


    Title: Web Development Frameworks

    Credits: 05 Credits

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    The aim of this module is to examine, appraise and employ both server-side and client-side frameworks for use in web applications. The module will also advance learners programming skills.


    Title: Video Environments

    Credits: 05 Credits

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    The aim of this module is to broaden learners creative and technical skills in producing contemporary digital video material and to engage with advanced procedures involved in digital video pre-production, production and post production.


    Title: Employment Placement

    Credits: 05 Credits

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    To Set up and monitor workplacement for students.

    Students will engage in work placement for this element and as a result an 80% attendance is required to fulfill the requirements of the module.


  • Year 4

    Title: Law, Copyright and Ethics

    Credits: 05 Credits

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    To synthesise the dichotomy of law, ethics and copyright protection in the global electronic environment and thereby enhance the ability of the learner to apply the logical process involved in legal reasoning to digital media.

     

    To enhance the students awareness of varying and differing global ethical considerations as they pertain to the digital environment.

     

    To analyse the effect of information technology and intellectual property law rights currently in operation in the Irish jurisdiction and furthermore, to critique the need for current and future European and International regulation of the legal environment as it applies to Information Technology.


    Title: Instructional Design

    Credits: 05 Credits

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    This module explores contemporary Instructional Design for a fairly wide range of learning contexts. It considers the process of developing instructional materials from needs assessment through to the development of media-rich instructional materials, informed by appropriate learning theory. It includes considerations from major traditional paradigms of learning such as Behaviourism, Cognitivism and Constructivism. More contemporary approaches such as learner-centredness and the application of games theory to learning are also considered.

     


    Title: Web Analytics & Advertising

    Credits: 05 Credits

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    Web Analytics is the measurement, reporting and analysis of quantitative internet data to optimise websites and web marketing initiatives. Learners will discover how to measure, evaluate and analyse website traffic to answer key business questions using industry standard Web Analytics tools. The learning objectives include a working understanding of how to segment and differentiate between organic and paid traffic and evaluate the effectiveness of web marketing campaigns. Other topics include the measurement of other web activity such as mobile, social media, blogs and video and qualitative evaluation techniques.


    Title: Media Psychology

    Credits: 05 Credits

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    This module introduces the learner to the relatively new field of media psychology, with emphasis on animation and digital media such as advertisements. Various psychological perspectives are explored (psychoanalysis, flow theory, neuropsychology etc.) and illustrative case studies explored. Emphasis is also placed on using media psychology to critique and better understand media creation, with a context-based aspect linked to other modules such as studio practice and dissertation.


    Title: Venture Management

    Credits: 05 Credits

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    To introduce students to the nature of enterprise development and the entrepreneurial process.

    To understand the start-up strategies and process for commencing a business.

    To examine the management processes involved in setting up, developing and controlling a new business.

    To examine the planning process and compilation of a detailed business plan.

     


    Title: Emerging Technologies and Trends in Digital Media

    Credits: 05 Credits

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    Deriving inspiration from futurists and deep thinkers, this module challenges learners to consider their future in a world increasingly dependent on digital technologies.


    Title: Multimedia Project

    Credits: 30 Credits

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    This module allows students to develop a complex digital media application, product or service that integrates the knowledge and skills developed within the programme to date. It also provides the opportunity for students to specialise in a particular aspect of digital media.


Are there opportunities for further study?

Successful graduates of this course are eligible for a wide range of taught and research, Level 9, Masters programmes in Ireland and abroad.   

What are the career prospects?

Graduates of this course have worked in the following positions:                        

  • Digital Media Designer
  • Web Developer
  • Multimedia Developer
  • Interaction Designer
  • User Experience Designer
  • Augmented and Immersive Experience Designer
  • Motion Graphic Designer

Creative Media & Design Student Work

Play icon Creative Media & Design Student Work

More Information

The aim of the Creative Media & Design programme is to meet the demand for graduates with both visual and interactive design skills that can produce immersive digital media experiences. Graduates from the B.Sc. (Honours) in Creative Media & Design will be able to work in a range of roles and contexts across the Digital Media, Design and Technology sectors. Graduates will be equipped with knowledge and skills related to Interface & User Experience Design, Interaction Design, Visualisation (in both an interactive and non-interactive context), Augmented and Mixed Reality, Web Technologies & Motion Graphics.

The programme offering blends technology with visual and interactive design practices to produce unique graduates. The programme is heavily focused on the needs and requirements of the digital media sector. To this end, students are provided with comprehensive lectures, tutorials and workshops in creative, design & technological fields. Students also gain valuable work experience and opportunities to collaborate with external organisations and agencies by undertaking client-led external briefs.

Delivery focuses on foundational visual and interactive design principles, complemented with the development of technological skills. As the programme progresses, there is a greater emphasis on the creation of an overall immersive digital media experience. This is achieved through cross-modular projects that require students to be cognisant of both creative and technical requirements in the conception and execution of project briefs.

 

 

 

 

Top 3 Reasons

1. Learn from industry practitioners - Lecturers on the Creative Media & Design suite of programmes at the LIT Clonmel Digital Campus have worked across industry as web developers, software developers, video editors, special-effects artists, lead animators, game artists, visual-effects leads and animation directors. This includes working on animation, game and film titles such as Granny O'Grimm, The Octonauts, Prince of Persia: The Sands of Time (2010), Paul (2011) & John Carter (2012) and Tom Clancy's The Division (2016).

2. Learn in a modern environment with state of the art equipment, software and online learning materials - Creative Media & Design students have access to over 125 PC & iMac workstations, a 2000 sq ft creative media studio, DSLR cameras, HD Video Cameras, drawing tables, Apple and Android tablet devices, an on-site audio recording studio, MIDI equipment and a video green screen. Students are also provided with access to leading creative media and animation software including the full Adobe CC Suite, Zbrush, Unity, Toon Boom Harmony, Maya, 3D Studio Max, Reaper, etc. In addition, all students are provided with Lynda.com accounts which allows always-on access to self-directed learning materials.

3. Creative Media & Design graduates can work in a ranges of roles and contexts that required both creative and technilcal skills. This includes working in companies such as IBM – Dublin, Accenture - Dublin, Cartrawler – Dublin, Feedhenry - Waterford, Emagine Media - Waterford, ICON PLC - Limerick, TSSG - Waterford, Setanta College - Thurles, EZ living - Galway, vStream - Dublin, Hibernia College - Dublin, Storytoys – Dublin, StoneBridge College – Birmingham UK, Uber - Limerick, Kemp Technologies - Limerick, Dell EMC - Cork