Skip to main content

Master of Business in Marketing and Management Strategy

Status: Closed




2 Years


Marketing Enterprise & Digital Communications

Start Date


Course Type

Flexible & Professional



The aim of this programme is to cultivate strategic thinkers with extensive high-level marketing and management knowledge and practice. This programme adopts a Problem Based Learning (PBL) approach, which prepares learners for the demands of real life marketing and management positions in a rapidly changing, knowledge-based economy, by working with several organisations on specific problems that they are faced with – examples of previous organisations that students have worked with include Dell, Glenilen, Killarney Racecourse and The Great Limerick Run.

What are the entry requirements?

An Honours Degree in Business Management and/or Marketing with a minimum award of Second Class Honour Grade 2


An Honours Degree in Business Management and/or Marketing and at least 2 years relevant professional experience/responsibility


An appropriate professional Business qualification and at least 2 years relevant professional experience/responsibility. An interview may form part of the selection process. A laptop is required to participate in this programme.

Who can I contact?

What modules will I study?

Year 1

  • Integrated Marketing Communications (incl. New Media)
  • Financial Analysis for Management Decisions
  • Research Methods (including Research Thesis Preparation & Supervision).

Year 2

  • Marketing & Management Planning
  • Strategy and Innovation
  • Brand and Product Management & Commercialisation
  • Consumer Behaviour and Relationship Management.

More Information


2 Years, 30 weeks per year, 1 evening per week, Wednesday evenings, 3 hours per evening, 6.30pm to 9.30pm. There will be an additional 8 Saturday Workshops per year (9am to 5pm), dates to be confirmed. Delivery will be blended, using a mix of online and classroom based learning. 

The provisional start date for this programme is Wednesday 7th October 2020.


Learners are assessed by means of individual and group assignments across all modules. In Year Two of the programme, learners will be required to complete a 20,000 word thesis, due by last working day of August (Thesis Writing up: 12 weeks approx. usually from June-August)


Masters Degree (Level 9, 90 Credits)

Application Deadline

Friday 18th September 2020.

For queries relating to course content

Contact: Ken O'Brien


Course Fees

€6,000 total

€3,000 per annum. Fee will be collected on an annual basis.



Please be aware that video and photography content on this website was produced prior to COVID-19