Master of Business by Research (Level 9)
Marketing, Enterprise & Digital Communications
Postgraduate Research courses
The key aims of research in the Department of Marketing, Enterprise & Communications are to provide learners with desk research skills, the ability to plan and execute a primary research project and the ability to analyse, report and document research results. All learners will gain in-depth knowledge of specific marketing and e-commerce issues and internet technologies.
Research areas for this programme can be discussed with the programme leader.
Approach To Research
You will be given business research training and work closely with your research supervisor. Research is systematic, working from an analysis and interpretation of existing literature of your chosen topic to the execution of your own research programme and evaluation and report of your outcomes.