Title: Contemporary Marketing
Credits: 5
read more »The aim of this module is to provide the learner with a practitioner level understanding of the theories and application of marketing in contemporary business environments. This will be achieved through analysis of marketing management concepts, frameworks, strategies and theoretical underpinnings.
Title: International Marketing Strategies
Credits: 5
read more »The aim of this module is to develop learners’ abilities to evaluate critical issues in international marketing and to equip them with a sound knowledge-base of marketing planning in the international and global arenas. During the course of the module international market analysis will be informed by discussions around the key concepts in international marketing, the strategic context for internationalisation and managing both the international marketing effort and international marketing relationships.
Title: Sales Processes
Credits: 5
read more »As a result of new economic, technical and competitive dynamics, organisations are becoming more market-oriented and customer-driven. The aim of this module is to introduce learners to the key principles of personal selling and the dynamics of the sales process through theory and practice. The learner will gain an understanding of the role and function of personal selling as part of the marketing mix. Techniques in identifying and locating perspective customers, lead generation, understanding customer needs, formulating strategies for approaching consumer and organisational buyers, planning individual sales interviews, presentation, demonstration, handling objections, closing the sale and servicing customer accounts are covered in theory and practice.
The primary responsibility of a salesperson is to conclude a sale successfully. The learner will gain an understanding of the key responsibilities of a salesperson and the importance of preparation in improving sales success in both sales negotiations and pure selling. This module aims to give the learner an opportunity to develop their selling skills and understanding of the environment within which all businesses operate and the ways in which different organisations are structured.
Title: Social Media Marketing
Credits: 5
read more »Students of this module will be introduced to the social media landscape and the key concepts of social media marketing. They will learn how social media fits into within organisation's digital marketing strategy and can be integrated with other marketing activities. Students will learn how to target new and existing customers through the use of social media marketing, evaluating the various social media platforms in order to establish which are most effective for their target audience. Students will also examine how social media can help develop a brand and increase engagement and be exposed to social media listening and monitoring tools in order to measure the effectiveness of the organisation's social media strategy.
Title: Strategic Management Concepts
Credits: 5
read more »Strategic Management Concepts examines the theory and practice of strategic management within an organisational context, providing an understanding of the main elements and implications of strategy. Strategic position along with the impact on strategy of the macro environment, the industry environment, the organisations strategic capability, the stakeholders and the organisational culture are examined utilising theory and application.
Title: Website Design
Credits: 5
read more »The aim of this module is to provide learners with the knowledge required to create an effective website for a business. Learners will develop practical skills in website creation using industry recognise content management systems such as Wix or similar. Students will learn about web design principles and how to optimise websites to ensure positive user experience. Students will develop practical skills in evaluating website content and will be proficient in content planning/writing. Students will learn the principles of search engine optimisation in order to understand how to create website content that is optimised for both users and search engines.