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MBus in Strategic Management and Marketing

Status: Apply Now


Level

9

Duration

1 Year

Department

Marketing, Enterprise & Digital Communications


Start Date

01/09/2021

Course Type

Postgraduate Taught courses

Location

Limerick

This Masters Degree is aimed at learners interested in acquiring a highly practical Level 9 qualification in the area of Strategic Business Management and Marketing. The programme builds students' strategic management skills through a combination of problem based learning (PBL), direct contact with industry, workshops and case studies.

The programme is structured to maximise students’ practice-based learning and involves extensive student participation. To facilitate student activity, the programme employs a PBL philosophy; students are constantly challenged to apply learning and theory to real world situations and to devise appropriate solutions for problems presented to them; learners present project analysis and solutions to participating industry panels. The PBL approach offers a structure of investigation to follow while reminding students of the standards required to produce effective outcomes. The aim of the programme is to prepare students for the demands of management positions in a rapidly changing, knowledge- based economy while offering benefits in terms of research to participating companies.

What are the entry requirements?

An honours degree in business management and/or marketing with a minimum award of Second Class Honour Grade 2

OR

A primary degree in business management and/or marketing

OR

An appropriate professional business qualification AND at least 2 years relevant professional experience/responsibility.

An interview may form part of the selection process.

To apply for this course please download the application form and email it to Admissions@lit.ie and BusinessandHumanities@lit.ie.

Who can I contact?

What modules will I study?

  • Semester 1

    Title: Business Research and Intelligence

    Credits: 10

    read more »

    In conjunction with the Marketing Communications Strategy module, this module focuses on the analysis of business management problems and the use of business intelligence (BI) systems and scientific research as a problem-solving tool. This encompasses critical thinking, the understanding and application of appropriate research designs, data and information analysis and visualisation techniques, and report writing and presentation.

    Organisations are increasingly reliant on business intelligence systems and business research to remain competitive in the marketplace. Students will mine the data warehouses of a live business intelligence system turning data into actionable insights that will improve organisational efficiency and increase productivity. Actionable insights, where appropriate, will be supported by primary or secondary research.

    On completion of this module, students will be able to identify, understand and solve complex management problems using business intelligence systems, secondary research sources and various secondary and primary research methods and tools


    Title: Dissertation

    Credits:

    read more »

    This is a capstone module which draws from modules delivered throughout the programme. The aim of the module is to encourage learners to develop integrative learning and critical reflection as they bring together a range of concepts, theories, frameworks and practices within a business research setting.

    The module focuses on the preparation of a large-scale academic research project in conjunction with a business where possible. The research project involves the preparation of a research proposal; analysis and synthesis of extant literature at the forefront of the candidate's research interest; application of the findings from literature review to the design; testing and execution of an in-depth primary research study; interpretation and reporting of findings, and the application of both secondary and primary findings to the preparation of clear, well justified conclusions which address the original aims and objectives of the research.


    Title: Financial Analysis for Management Decisions

    Credits: 10

    read more »

    This module will engage students in key financial matters that influence the success or otherwise of organisations. The module will focus on the importance of financial management in the planning and control of corporate activities with due consideration of any ethical issues. Learners will be immersed in the technicalities of financial analysis with an emphasis on understanding, explaining and

    rationalising information produced with each activity. The emphasis will be at a strategic level aimed to provide learners with the knowledge, skills and financial competences to successfully pursue careers in management.


    Title: Marketing Communications Strategy

    Credits: 10

    read more »

    This module (in conjunction with the Business Research and Intelligence Module) will assist students in understanding and applying marketing communication tools to identified situations. Students will research and apply marketing communications theory to a variety of business contexts. Real-world problems (some written in conjunction with participating organisations) will engage students and require them to follow a problem solving process to arrive at outcomes. The tasks will require the acquisition of a depth and breadth of knowledge and the acquisition of skills and competences reflecting those used by professional practitioners.


  • Semester 2

    Title: Brand Management Practice

    Credits: 10

    read more »

    In conjunction with the Strategic Decision Making and Consumer Behaviour and Relationship Marketing modules, this module aims to provide the learner with an understanding of, and an ability to evaluate, the importance of branding within the arena of contemporary marketing. The module also requires the learner to consider the role branding plays during the design, development and commercialisation of products and services. The learner will actively demonstrate, throughout the module, a thorough understanding of the theoretical and practical aspects of developing a strong brand image and appreciate the value of strong brand loyalty in the marketplace.


    Title: Consumer Behaviour and Relationship Marketing

    Credits: 10

    read more »

    In conjunction with the Brand Management and Strategic Decision Making modules, the aim of this module is to develop learners’ abilities to analyse the critical issues in consumer behaviour thought and practice, including an understanding of consumer choice processes, the effects of experience and learning, attitude formation, social networks and their impact on consumption, segmentation, brand management and communications processes. Furthermore, this module will explore the theories and concepts of relationship marketing in various contexts including industrial, services and mass consumer markets. Issues are explored through theoretical frameworks, market research, experiments and detailed case studies.


    Title: Dissertation

    Credits: 30

    read more »

    This is a capstone module which draws from modules delivered throughout the programme. The aim of the module is to encourage learners to develop integrative learning and critical reflection as they bring together a range of concepts, theories, frameworks and practices within a business research setting.

    The module focuses on the preparation of a large-scale academic research project in conjunction with a business where possible. The research project involves the preparation of a research proposal; analysis and synthesis of extant literature at the forefront of the candidate's research interest; application of the findings from literature review to the design; testing and execution of an in-depth primary research study; interpretation and reporting of findings, and the application of both secondary and primary findings to the preparation of clear, well justified conclusions which address the original aims and objectives of the research.


    Title: Strategic Decision Making

    Credits: 10

    read more »

    In conjunction with the Brand Management and Consumer Behaviour and Relationship Marketing modules, the aim of this module is to develop the learner's ability to analyse the factors which will determine whether a firm excels, survives or fails. Furthermore, this module aims to provide the learner with the tools necessary to prescribe short, medium and long-term strategies which will enable firms to achieve their corporate goals and objectives. Business environments will be analysed using appropriate frameworks and models so that both proactive and reactive innovative strategies are comprehensively developed. A broad approach will be used, which will fuse the disciplinary underpinnings of strategy and decision making.


What are the career prospects?

Potential job opportunities include:

  • Marketing Manager
  • Marketing Account Executive
  • Account Manager
  • Researcher
  • HR Advisor
  • Digital Media Marketing Manager

More Information

The programme commences in September each year subject to sufficient demand. Places will be offered throughout the academic year on receipt of an application form, so please apply as early as possible. Final closing date for applications, should places still be available, is mid-September in the year the candidate wishes to commence the programme.

 

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