Title: Business Research and Intelligence
Credits: 10
read more »In conjunction with the Marketing Communications Strategy module, this module focuses on the analysis of business management problems and the use of business intelligence (BI) systems and scientific research as a problem-solving tool. This encompasses critical thinking, the understanding and application of appropriate research designs, data and information analysis and visualisation techniques, and report writing and presentation.
Organisations are increasingly reliant on business intelligence systems and business research to remain competitive in the marketplace. Students will mine the data warehouses of a live business intelligence system turning data into actionable insights that will improve organisational efficiency and increase productivity. Actionable insights, where appropriate, will be supported by primary or secondary research.
On completion of this module, students will be able to identify, understand and solve complex management problems using business intelligence systems, secondary research sources and various secondary and primary research methods and tools
Title: Dissertation
Credits:
read more »This is a capstone module which draws from modules delivered throughout the programme. The aim of the module is to encourage learners to develop integrative learning and critical reflection as they bring together a range of concepts, theories, frameworks and practices within a business research setting.
The module focuses on the preparation of a large-scale academic research project in conjunction with a business where possible. The research project involves the preparation of a research proposal; analysis and synthesis of extant literature at the forefront of the candidate's research interest; application of the findings from literature review to the design; testing and execution of an in-depth primary research study; interpretation and reporting of findings, and the application of both secondary and primary findings to the preparation of clear, well justified conclusions which address the original aims and objectives of the research.
Title: Financial Analysis for Management Decisions
Credits: 10
read more »This module will engage students in key financial matters that influence the success or otherwise of organisations. The module will focus on the importance of financial management in the planning and control of corporate activities with due consideration of any ethical issues. Learners will be immersed in the technicalities of financial analysis with an emphasis on understanding, explaining and
rationalising information produced with each activity. The emphasis will be at a strategic level aimed to provide learners with the knowledge, skills and financial competences to successfully pursue careers in management.
Title: Marketing Communications Strategy
Credits: 10
read more »This module (in conjunction with the Business Research and Intelligence Module) will assist students in understanding and applying marketing communication tools to identified situations. Students will research and apply marketing communications theory to a variety of business contexts. Real-world problems (some written in conjunction with participating organisations) will engage students and require them to follow a problem solving process to arrive at outcomes. The tasks will require the acquisition of a depth and breadth of knowledge and the acquisition of skills and competences reflecting those used by professional practitioners.