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Jack O'Brien

As a Marketing & Management graduate, I knew that I wanted to enter a career in marketing but I was unsure on what exact area or what path to take in the minefield of trying to start the right career as a graduate. I have always enjoyed my learning experience in LIT and after doing some research about the MSc in Digital Marketing, it immediately appealed to me. I have enjoyed the challenge of the course and I genuinely feel that I’m learning direct skills that I will be able to apply within the industry. The lecturers have valuable industry experience and they know exactly what’s important for students like me who are looking to up-skill and increase employability.

My favourite aspect of the course is the industry relevance in the continuous assessment and assignments. For example, a large portion of our assignments are based around a real-life client (Blink Design) in Limerick. In first semester, we had to deliver a comprehensive strategic report for this company, offering them recommendations on their digital marketing efforts going forward. We also had access to the companies Google Analytics account, where we had to analyse the relevant data and provide insights and recommendations going forward. My favourite module so far has been ‘Social Media Marketing & Digital Advertising’; however, I am also enjoying the Search Marketing and Strategic modules. Another benefit of this course is the self-learning aspect where I have completed different courses on ‘Google’ and ‘Shopify’ and following completion, have received certificates that I can add to my CV and LinkedIn account.

Overall, I am delighted I chose to invest in myself with this course. With this course it doesn’t feel like just getting a piece of paper for a job, it feels like a valuable stepping stone of learning new skills and building professional relationships with like-minded people who are eager to continuously learn.  I will feel a lot more confident when being interviewed for different digital roles going forward and I am looking forward to the exciting opportunities that lie ahead in what is a quickly growing industry.

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