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Digital Marketing & Analytics (Postgraduate Diploma, L9, 60 ECTS)

Status: Register Interest




1 Year


Marketing, Enterprise & Digital Communications

Start Date


Course Type

Flexible & Professional, Postgraduate Taught courses



The Graduate Diploma in Digital Marketing and Analytics is aimed primarily at learners interested in acquiring a highly practical and applicable Level 9 qualification in Digital Marketing practice and strategy.

Digital Marketing permeates through every industry sector. Career progression in any organisation will therefore require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate effectively in the modern workplace.

This programme is built on a multidisciplinary foundation, with a focus on data analytics, software implementation and marketing using new disruptive technologies and is set against the backdrop of the global nature of business in the 21st Century. The programme covers these key principles through addressing the impact of digital technology on the business and marketing functions of organisations; integrating social media tools into a marketing communications strategy and effectively using different forms of technology and analytical capacity in the development of an online global presence.

What are the entry requirements?

(a) A minimum PASS honours bachelor degree (Level 8) in a cognate discipline
(b) A minimum PASS honours bachelor degree (Level 8) in a non-cognate discipline with considerable experience and/or ability evidenced by an RPL portfolio of prior experience and learning
(c) Equivalent Qualifications. Applicants with equivalent qualifications on the European and International frameworks will also be considered. International students must evidence a proficiency in English language (IELTS 6.0).
(d) Recognised Prior Learning (RPL) / Special Case Registrations: Prospective participants who do not meet the entry requirements for the programme detailed above, but who may qualify for admission by meeting certain other equivalent criteria, should notify the Flexible Learning Office and request consideration under RPL. Please submit your application online and then email all your supporting documents to

ENGLISH LANGUAGE: Applicants who do not have English as their first language must ensure they satisfy English Language requirements. For entry to undergraduate courses, a minimum score of 5.5 in an IELTS exam is required. For postgraduate courses, a minimum of 6.0 is required. It is the responsibility of the applicant to ensure their English proficiency meets these requirements. We do not require proof of IELTS however, each applicant must ensure that their English is to above standard and they will be able to participate without any language barrier.

Who can I contact?

What modules will I study?

Digital Marketing Strategy: The aim of this module to for learners to explore the digital marketing landscape, through detailed DMS
Social Media and ICT Law: The module will equip the learner with an awareness and understanding of the legal and regulatory background to SM ICT Law
Web Analytics: Students will learn how to use data to drive their marketing activity and measure the effectiveness
Social Media Marketing and Digital Advertising: This practical module explores contemporary issues in digital marketing communications
Managing Search Marketing: This module will provide the learner with the knowledge, competencies and skills to understand understand SM
Digital Technology & Design: The aim of this module is for learners to evaluate the relevant combination of digital channels

Are there opportunities for further study?

The course is Level 9 Post-graduate Diploma, the credits of which can be used in onward applications to other programs within and outside the University. The course does not directly or automatically advance or roll into further qualifications but it is well positioned for students in any further interest they may have in this field.

What are the career prospects?

Career Opportunities abound for this industry supply driven high level qualification. The practicalities of the course, has positioned graduates for advancement within their own workplace just for be newly skilled in this area.  New entrants to the workplaces utilising these skills are often sought by any operation seeking digital savvy staff, including start-up entrepreneurs and large-scale corporate clients. The LIT / TUS work fairs and Careers Office can offer significant assistance as well.

More Information


LIT Limerick Campus & Online. Exact timetable TBC.

Timetable Details

This programme will run from September 2022 to October 2023

8 hours per week - evening/online

Lectures will be delivered both in LIT Moylish & online via Moodle

On campus classes will resume once government advice allows such activity.  Until that time live online classes will be undertaken each week at an evening time to be determined - usually a Tuesday or Wednesday evening.

As the course is offered as a blended program, attendance at class is expected. The classes are supported by online material but should not be treated as a substitute.

Online lectures will be recorded and available to watch back.

What will the time commitment be?

Each 5 credits will normally equate to approximately 100 Total Learning Hours. Total Learning Hours includes the time you spend in class (lectures, tutorials, practical elements) and the time you spend completing work outside of college. The balance between these two varies by discipline, and by level of study. You should bear in mind that the workload will increase at particular times e.g. when assignments are due.


Please note that the exams for this course will be a mix of Continuous Assessment and final in house exams. In house exams take place weekdays, during daytime hours i.e. between the hours of 9am and 6pm. TBC closer to exam time.


Postgraduate Diploma in Science in Digital Marketing & Analytics (Level 9, 60 ECTS)

Application Deadline

TBC for 2022

For queries relating to the course


For academic queries:



€650 is the subsidised fee for employed applicants. This programme is 90% Springboard funded for employed applicants and 100% Springboard funded for unemployed applicants.

Click here for all Flexible Learning Policies & Procedures

Please see here for eligibility criteria details.

For full information on this programme please click here.

The Human Capital Initiative Pillar 1 is funded by the National Training Fund.



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