ELVES, the End-of-Life Vehicle compliance scheme and Limerick School of Art & Design, LIT has announced the winners of the joint video animation competition.

The purpose of the contest was to help ELVES www.elves.ie raise awareness about how End-of-Life Vehicles (ELVs) in Ireland should be properly processed.

To help achieve this aim, ELVES partnered with Limerick School of Art and Design, LIT to task its students with creating commercial standard video animations which would best convey this message.

The overall winning animation was entitled ‘8-Bit’ and was created by students David Ng Yee Shian, Michael McNamara and Samantha O’Keefe. Their inspiration came from portraying the journey of an End-of-Life Vehicle as an 8-bit video game, a message format which resonates with many age groups.  The quality of this winning video was deemed exceptional and to be of the standard of a professional design and animation studio by the judges.

Two runner-up groups were also awarded prizes.

These were Conor Bourke and Sinead Mitchell for their 3D animation which visually and vividly explained the process of what to do when your ELV reaches the end of its road and what parts of the car can be reused and recycled.

The explainer video created by Anna Dreimane, Kate Deegan, and Mikey Cashell also received a prize. Their video demonstrated the second lives that many constituent car parts, such as mirrors, doors and headlights can still have once an ELV has been through the dismantling, reuse and recycling processes.

Commenting on the project, Elena Wrelton, Compliance Manager ELVES said, “ELVES’ objective is to promote and improve the processing of End-of-Life Vehicles in Ireland. The reason we linked up with Limerick School of Art & Design (LIT) was that we were intrigued to see how these talented students would look at the ELVES message in a fresh way and so through their animations, help us to communicate to the public about how to correctly scrap an ELV. The students and the lecturers certainly didn’t disappoint. We at ELVES have been very impressed by the calibre of the entries, all so different, all so accomplished.  We could only pick one overall winner, but it was a very difficult decision. The future of animation is safe with these students.”

David Phelan, Animation & Motion Design Lecturer at Limerick School of Art and Design (LIT), added, “Having the opportunity to work on an industry brief, which has to achieve real life objectives for a client is an invaluable opportunity for our students.  Seeing what works and what doesn’t, where you can be creative and where you have to fit into certain parameters are valuable skills. A competition such as this challenges the students and helps to equip them with these skills into the next stage of their experience. We were delighted to partner with ELVES on this project.”