Aoife, a former broadcast journalist and content strategist, is responsible for all communications, social media, PR, marketing and storytelling for the Development Unit and the fuller RDI team.
A former graduate of Limerick Institute of Technology with a BSc in Multimedia and Design, Aoife also holds a Masters in Journalism and GDip in Business Administration from the University of Limerick.
Aoife joined LIT in February 2021 having previously managed social media content & online communications for Shannon Airport and subsequently, Shannon Group.
Working in media for over a decade, Aoife has extensive experience in local and national media, event management, and communications strategy with a particular interest in radio and digital content.
Aoife continues to develop and enhance the Development Unit’s connections at regional, national and EU level, maintain and enhance brand consistency and develop PR and media opportunities around its activity.
Based at our Moylish campus, Aoife works as part of LIT’s core Marketing and Communications team.
Areas of expertise
- Social media and communications strategy
- Public relations
- Digital content management and creation
- Storytelling and copy writing
- Branding and marketing
- Networking & developing stakeholder relationships
Phone: (+353) 85 8049787
Twitter: Aoife McLoughlin
LinkedIn: Aoife McLoughlin