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Digital Marketing (Higher Diploma, L8, 60 ECTS)

Status: Register Your Interest (Sept-23)




1 Year


Marketing, Enterprise & Digital Communications

Start Date


Course Type

Flexible & Professional



This part-time programme is aimed at non-digital marketing graduates who are looking to advance their careers by gaining a qualification in Digital Marketing. This programme will be of interest to those with a non-business qualification, but with experience of or interest in marketing and who may be considering moving into a digital-marketing role, along with those self-employed or in employment who require cross-skilling or up-skilling in digital marketing techniques but with a strong focus on the relationship between the various business support functions, including marketing, strategy and digital marketing.

Marketing, and increasingly, digital marketing, permeates through every industry sector and to progress in any organisation will require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate in the workplace. This programme covers the key principles of digital marketing, including assessing the impact of digital technology on the practice of marketing, integrating social media tools into a marketing communications strategy, effectively using different forms of digital marketing in the development of an online presence, along with developing a plan for marketing a product or business online.

What are the entry requirements?

An honours degree (Level 8) in a non-digital marketing or a non-cognate discipline or approved equivalent qualification. Priority of entry will be given to applicants with a higher classification of award.


Special Case Registration: Prospective participants who do not meet the entry requirements for the programme detailed above, but who may qualify for admission by meeting certain other equivalent criteria, should apply to the Department of Flexible Learning Office for consideration.

ENGLISH LANGUAGE: Applicants who do not have English as their first language must ensure they satisfy English Language requirements. For entry to undergraduate courses, a minimum score of 5.5 in an IELTS exam is required. For postgraduate courses, a minimum of 6.0 is required. It is the responsibility of the applicant to ensure their English proficiency meets these requirements.

Who can I contact?

What modules will I study?

Proposed schedule for module delivery, exact schedule to be confirmed prior to course commencement. Order of delivery will not change, calendar of delivery may vary slightly.

Semester 1 (Sept '23 - Dec '23)

  • Contemporary Marketing
  • Social Media Marketing
  • Brand Management
  • Website Design

Semester 2 (Jan '24 - May '24)

  • Strategic Sales Management
  • Stategic Management Concepts
  • Global Business Management
  • Sales Processes

Semester 3 (June '24 - Aug '24)

  • Strategic Management Practice
  • Mobile & Local Marketing
  • Analytics for Strategy
  • Internations Marketing Strategies

More Information


Modules are to be delivered over one year in an online learning format.

Each module comprises 1 hour recorded and 1 hour live each week

• 1 hour recorded content with class recordings uploaded on Monday evenings

• 1 hour live tutorial per each of the four modules (2 x 2) on Tuesday and Thursday evenings from 7 – 9 pm (exact times TBC prior to course commencement)

What will the time commitment be?

Each 5 credits will normally equate to approximately 100 Total Learning Hours. Total Learning Hours includes the time you spend in class (lectures, tutorials, practical elements) and the time you spend completing work outside of college.  The balance between these two varies by discipline, and by level of study. You should bear in mind that the workload will increase at particular times e.g. when assignments are due.


Continuous assessment (100% online). No end of semester exams.


Higher Diploma in Business in Digital Marketing (Level 8, 60 Credits)

Application Deadline

TBC for 2023

For queries relating to the course

Contact: Department of Flexible Learning


Course Fees

€5,700 was the full fee *Springboard funded for 22-23

This programme was Springboard funded for the 22-23 academic year. Employed applicants received 90% funding and the subsidised 10% fee to be paid was €570. Unemployed applicants received100% funding.

Funding & Fees are TBC for 23-24.

Click here for all Flexible Learning Policies & Procedures

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for employability, inclusion and learning 2014-2021