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BA in Business Studies with Sport

Course Code: LC397


Level

7

Duration

3 Years

Department

Sport, Leisure & Tourism


CAO Points

New for 2021

Course Type

Undergraduate - CAO

Location

Limerick

This programme has been designed in conjunction with industry leaders. It will appeal to people with a passion for sport who would like to work in an exciting, dynamic and global industry. Learn and develop the skills you need to succeed in a sports management role. Develop your leadership skills and gain an understanding of governance and sports development, marketing, sponsorship, law, running events, economics, public relations and human resource management.
 
Develop your network of contacts through our professional links with various Sports Partnerships, the GAA, Camogie Association, FAI, Limerick FC, Munster Rugby, Thomond Park Stadium, the Irish Sports Council and Coaching Ireland. Take the opportunity to travel during your placement while working or studying in Ireland or overseas. Play sport and make new friends. Whatever your ambitions in sport, Business Studies with Sports Management in LIT can help you achieve them.
 

What are the entry requirements?

Leaving Certificate: 

A minimum of 5 O6/H7 grades in Leaving Certificate subjects, including Mathematics and English or Irish. Foundation Level Mathematics at grade F2 or higher is acceptable as meeting the Mathematics requirement for this programme. 

QQI FET/FETAC Applicants & Mature Applicants: 

Refer to the Admissions section of our website for further information.

Who can I contact?

What modules will I study?

  • Year 1

    Title: Communications & Information Technology

    Credits: 10

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    The aim of this module is to enable students to develop an understanding of the importance of the various methods of communication in their future careers, and develop the necessary skills to utilise these methods effectively.

    The IT element of this module aims to provide the learner with the skills to operate software packages effectively and to adapt their capabilities to a sports context.


    Title: Functional Anatomy

    Credits: 5

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    The aim of this module is to introduce the learner to the fundamental concepts of human anatomy and functional movement and equip the learner with the knowledge, skill and competence to work in an exercise, health and fitness environment.


    Title: Management & Marketing Fundamentals

    Credits: 5

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    The aim of this module is to introduce learners to the core principles of business studies (management and marketing) and their application in the sports business management industry.


    Title: Principles of Accounting

    Credits: 5

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    The aim of this module is to introduce learners to the core principles of accounting and its application in the sports business management industry.


    Title: Sport & Community Development

    Credits: 10

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    This module will introduce students to the subject of sport development and sport for development. It will provide an overview of sports provision in Ireland and how sport can have an impact on community development. This will be explored by researching models and concepts of sport and community development. Students will be given the opportunity to experience a sports development programme in action. Further the module will explore on a basic level who the main role players are (from the public, private and voluntary sectors) and how provision must be put in place for special populations in society. This introductory module is the basis for understanding sports development.


    Title: Sports Law & Administration

    Credits: 10

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    The aim of this module is to introduce the learner to the legal system and to give the learner a knowledge and understanding of selected areas of law relevant to a business in the sports industry. This knowledge and understanding will give the learner a broad knowledge of how the legal system works, enable the learner to limit the legal exposure of the sports business and liaise effectively with legal advisers. As law is an ongoing and dynamic subject, the syllabus content will be expanded or modified, as the case may be, to reflect developments in the law set out in this module.


    Title: Sports Leadership

    Credits: 10

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    This module introduces learners to the process of planning, leading and reviewing coaching sessions. The key concepts of sports psychology will be introduced, with particular focus given to leadership, team work and team cohesion in the practical setting. Learners will gain coaching experience in leading sports activities to child and youth groups in schools or the local community. Learners will have the opportunity to pursue coaching awards in selected disciplines.


    Title: Training for Sport and Physical Fitness

    Credits: 5

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    This course is designed to provide novice fitness instructors and coaches with the practical skills & theoretical knowledge to assist in the delivery of safe, basic and appropriate training programmes. Students will learn the physiological principles underlying the process of physical conditioning and how to apply these principles to individuals training for sport and physical fitness.


  • Year 2

    Title: Coaching Practice & Application

    Credits: 10

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    This module has been developed around the modern coach and encourages students to develop innovative coaching ideas, underpinned by traditional values. It also provides students with a variety of coaching opportunities locally. Students also benefit from the opportunity to undertake additional coaching qualifications. The focus of this module is to provide the theory of the coaching process. It outlines the knowledge required for a coach to be able to operate in different and safe environments within sport. The practical element of the module allows for experience in a variety of sport and Physical Activity related contexts. Practical experiences will support the acquisition of theoretical principles throughout.


    Title: Decision Making Techniques & Applications

    Credits: 10

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    This module introduces learners to the core principles of budgeting, costing, planning and control and the application of these principles in making informed business decisions.  Learners will actively learn the use of widely recognised accounting packages.


    Title: Digital Media & E-Commerce

    Credits: 10

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    The Internet and Digital media has transformed businesses and how businesses trade online. Therefore, all learners must understand the basic business forces that strengthens trading online.

    Learners will endeavour to examine the relationship between Internet technology, social media and e-commerce in business. They will examine the issues of security, legal, ethical and social issues. The module introduces the learners to the importance of managing digital presence of the organisation across various different social media platforms. The learner will also be exposed to web design skills and  development  techniques.


    Title: Marketing Principles

    Credits: 10

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    The aim of this module is to introduce learners to the principles of marketing and how it functions as a core part of the current business environment.


    Title: Principles of Economics for Sports Management

    Credits: 10

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    The aim of this module is provide learners with business decision-making skills and an understanding of the economic environment. The module will develop learners' analytical ability and critical thinking.


    Title: Sports Event Operations (Common)

    Credits: 10

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    This module is designed to provide the learner with the knowledge to design and manage a sports event and enable the learner to manage corporate and leisure events held at sporting venues. The module has a strong commercial focus.


  • Year 3

    Title: Commercial Sports Management

    Credits: 10

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    This module is designed to enable the learner to manage a sports facility or enterprise effectively and to maximise the commercial potential of a sports business.


    Title: Health Promotion – Nutrition & Exercise

    Credits: 10

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    In this module, students will examine the influence of exercise and diet on the body and the role of both in the prevention and treatment of modern health problems. Learners will also examine the factors that influence human behaviour and ways to encourage behaviour change. Students will have an opportunity to apply this theoretical knowledge and to develop their practical fitness instruction skills. 


    Title: Placement (600 hours)

    Credits: 30

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    The aim of the work place learning module is to enhance formal academic education with experiential learning by allowing learners to develop personal skills such as communication, team working and problem solving. It also affords each student the opportunity to gain an insight into their own personal abilities and aptitudes by relating academic theory to everyday practice, in their chosen career area.


    Title: Sport Public Relations and Communication

    Credits: 10

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    The aim of this module is to enable students to gain an awareness of the role of public relations and communication in the sports environment.


Are there opportunities for further study?

Many graduates of this programme continue on to complete a one year add-on Level 8 (Honours Degree) in Business Studies with Sports Management.

What are the career prospects?

Graduates who go on to find employment often find themselves working with the National Governing Bodies, Local Sports Partnerships, community and voluntary organisations, commercial gyms and leisure centres, TV and media companies, event management companies, professional clubs, and sports agencies.  

The skills and knowledge gained will also be highly applicable to companies outside of the sports sector.

More Information

Who is the programme suited to?

The programme will suit anyone with a passionate interest in sport and a flair for business and management. You don’t need to be an elite athlete; you just need a positive attitude, a willingness to work hard and the determination to succeed.