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Digital Marketing & Analytics (Postgraduate Diploma, L9, 60 ECTS)





1 Year


Marketing, Enterprise & Digital Communications

Start Date


Course Type

Flexible & Professional, Postgraduate Taught courses




The Graduate Diploma in Digital Marketing and Analytics is aimed primarily at learners interested in acquiring a highly practical and applicable Level 9 qualification in Digital Marketing practice and strategy.

Digital Marketing permeates through every industry sector. Career progression in any organisation will therefore require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate effectively in the modern workplace.

This programme is built on a multidisciplinary foundation, with a focus on data analytics, software implementation and marketing using new disruptive technologies and is set against the backdrop of the global nature of business in the 21st Century. The programme covers these key principles through addressing the impact of digital technology on the business and marketing functions of organisations; integrating social media tools into a marketing communications strategy and effectively using different forms of technology and analytical capacity in the development of an online global presence.

What are the entry requirements?

(a) A minimum PASS honours bachelor degree (Level 8) in a cognate discipline
(b) A minimum PASS honours bachelor degree (Level 8) in a non-cognate discipline with considerable experience and/or ability evidenced by an RPL portfolio of prior experience and learning
(c) Equivalent Qualifications. Applicants with equivalent qualifications on the European and International frameworks will also be considered. International students must evidence a proficiency in English language (IELTS 6.0).


(d)Recognised Prior Learning (RPL) / Special Case Registrations: Prospective participants who do not meet the entry requirements for the programme detailed above, but who may qualify for admission by meeting certain other equivalent criteria, should notify the Flexible Learning Office and request consideration under RPL. Please submit your application online and then email all your supporting documents to

ENGLISH LANGUAGE: Applicants who do not have English as their first language must ensure they satisfy English Language requirements. For entry to undergraduate courses, a minimum score of 5.5 in an IELTS exam is required. For postgraduate courses, a minimum of 6.0 is required. It is the responsibility of the applicant to ensure their English proficiency meets these requirements. We do not require proof of IELTS however, each applicant must ensure that their English is to above standard and they will be able to participate without any language barrier.

Who can I contact?

What modules will I study?

Digital Marketing Strategy: (Semester 1) The aim of this module is to equip learners with the appropriate knowledge needed in order to develop a comprehensive digital marketing strategy in a modern business environment. Students will work alongside a live company to assist them with their own digital marketing strategy to help them meet their business objectives. 

Digital Technology & Design: (Semester 1)The aim of this module is for learners to critically evaluate the relevant combination of digital channels to engage with a consumer throughout their relationship with a brand.  They will assess various owned media technologies in a live company environment, systematically identifying, designing, and developing technology solutions. This will include website design and email marketing, as well as video, content creation and mobile apps. 

Social Media and ICT Law: (Semester 2) This module aims to equip the learner with knowledge and understanding of the key principles and legal regulations in the area of social media, data protection and trademarks online. The learner will research and analyse areas such as obtaining Irish, EU and global trademarks, GDPR, direct marketing rules when using email etc, strategies for retention and deletion of data, new and upcoming online offences re hate speech, harassment, defamation, the limitations on freedom of speech online and the protection of the right to privacy online etc. Working on a live company allows the learner to interpret and apply the legal regulations to a digital business and propose an effective strategy involving social media policies and data protection policies. 

Social Media Marketing and Digital Advertising: (Semester 2)This practical module explores contemporary issues in digital marketing communications 

Managing Search Marketing: (Semester 3) This module will provide the learner with the knowledge, competencies and skills to understand, develop and implement search marketing activity in an organisation. The learner will be given the skills to drive targeted, high converting traffic to an organisations website through search engine optimization (SEO) tactics and pay per click (PPC) campaigns. 

Data Interpretation & Web Analytics: (Semester 3) Students will learn how to use data to drive their marketing activity and measure the effectiveness 

Are there opportunities for further study?

The course is Level 9 Post-graduate Diploma, the credits of which can be used in onward applications to other programs within and outside the University. The course does not directly or automatically advance or roll into further qualifications but it is well positioned for students in any further interest they may have in this field.

What are the career prospects?

Career Opportunities abound for this industry, supply driven, high level qualification. The practicalities of the course has positioned graduates for advancement within their own workplace or for newly skilled in this area.  New entrants to the workplaces utilising these skills are often sought by any operation seeking digital savvy staff, including start-up entrepreneurs and large-scale corporate clients. The TUS work fairs and Careers Office can offer significant assistance as well.

More Information


100% Online

Timetable Details: Wednesday 7pm to 9pm

Number of Weeks: This course runs from September to June and is broken down into 3 semesters. Each semester runs for 12 weeks. The total number of study weeks is 36. The structure of the year is as follows:

Semester 1: September – December,

Semester 2: January – April,

Semester 3: April - June. 

Number of Days/Evenings per week: Online recorded lectures for the modules in each semester will be provided to students at the start of each teaching week. Students will then partake in a live online tutorial class from 7pm – 9pm each Wednesday throughout the semester. Extra learning material will also be provided to students throughout the weeks. 

This programme will run from September 2023 to June 2024 

Online lectures will be recorded and available to watch back.

What will the time commitment be?

Each 5 credits will normally equate to approximately 100 Total Learning Hours. Total Learning Hours includes the time you spend in class (lectures, tutorials, practical elements) and the time you spend completing work outside of college. The balance between these two varies by discipline, and by level of study. You should bear in mind that the workload will increase at particular times e.g. when assignments are due.


This course is graded completely on continuous assessment, there are no exams. Each module will require students to submit individual and group assignments as well as live presentations.


Postgraduate Diploma in Science in Digital Marketing & Analytics (Level 9, 60 ECTS)

Application Deadline

28th of June 2023

For queries relating to the course

Contact: Dept of Flexible Learning

Tel: 061 293055


For academic queries:



The total fee for this programme is €6,700. 

Flexible Learning Policies & Procedures

Please note that academically successful applicants will be required to apply for the FUNDING for the programme by providing supporting documents closer to programme start date (6 weeks/ 2weeks from course start date). To establish ELIGIBILITY, please see

PLEASE NOTE - ALL 7 documents MUST be uploaded by the Applicant to the CORRECT CATEGORY. Every category applies to EVERY applicant** (**Except UNEMPLOYED - Applicants in receipt of a DSP payment are NOT required to prove residence for 3 of the previous 5 years. Please upload your DSP letter to this category.)

See list of acceptable supporting documents for each category in Acceptable Supporting Documents

1. Proof of Employment/ Unemployment/ Recent Graduate/ Returner

2. Proof of Current Residence

3. Proof of PPSN

4. Proof of Eligible Nationality/ Visa

5. Proof of Residency for 3 out of the Last 5 Years (2022, 2021,2020, 2019, 2018) ONE document for EACH year

This programme is Springboard+ funded in 2023. Successful applicants in employment qualify for 90% Springboard+ Funding and will be liable for the balance of 10% fee of €670. Successful applicants on a qualifying DSP payment qualify for 100% funding.

Springboard+ is co-funded by the Government of Ireland and the European Social Fund as part of the ESF programme for employability, inclusion and learning 2014-2021. It is also supported by the European Year of Skills 2023. 

Please visit for information on eligibility requirements.